Royal Children Join Hands With Bao De Group To Rebuild MOMOCO (Mamie Marka) Brand King Glory.

On the afternoon of October 16, 2018,

The launching ceremony was held in Quanzhou royal family cultural building, which is jointly sponsored by Fujian Bao de Group Co., Ltd. ("Bao de group") and Quanzhou Xinxin culture media Limited by Share Ltd (referred to as "Xin Xin media"). The launching ceremony of Fujian's "limi Maca children's products Co., Ltd." was launched.

Xie Yongchang, President of the Royal Tong Yuan and CEO Lin Xiangyang, chairman of Baoxing group and Liang Jianfeng, chairman of Xinxin media, attended the launching ceremony.

Liang Jianfeng (left), Lin Xiangyang (middle), Xie Yongchang (right)

Strong efforts to rebuild brand glory

The launching ceremony marks the three industry leaders jointly rebuild the fast fashion.

MOMOCO (Mamie Marka).

Xie Yongchang, President and CEO of Royal Tong Yuan, is president of the new Fujian Mamie Marka children's products Co., Ltd., leading the operation of China's ten largest children's wear brand MOMOCO (Mamie Marka).

Xie Yongchang said that royal Tong Yuan succeeded in injections of MOMOCO, and joined hands with the BD group to rebuild MOMOCO brand glory and glory. Thank Lin Xiangyang for his trust and recognition.

The new company will continue to rely on the strong brand strength of Bao de group in the past 30 years, and deeply penetrate the aesthetics of children in the new era, take the brand positioning of "children's fast fashion lifestyle brand", and reengineer and upgrade the concept of brand, product positioning, space image and consumer psychological demands.

In the future, in terms of brand connotation, MOMOCO will create a children's dress aesthetics with a relaxed and simple Nordic style, so that children can perceive the world with an aesthetic eye.

The first step in opening the industrial ecological chain

"Build brand operation platform, build

The ecological chain is the vision that the royal family has always been adhering to. Rebuilding the "limi Maca" is the first step for the royal family to open the industrial ecological chain.

As China's ten largest children's clothing brand, MOMOCO brand positioning international children's wear fashion market, has a complete product line and good brand scalability.

Through successful capital injection, leading the operation of MOMOCO brand will help improve and complement the brand portfolio of the company, expand the target consumer group, provide consumers with more diverse and personalized products and services, create multi brand fashion layout, enhance the brand image and status of the company, and consolidate the comprehensive competitiveness.

Channel layout force MALL, department stores

In recent years, with the rise of domestic consumption upgrading and the one-stop shopping center with multiple formats, vigorously developing the two or three line shopping mall channel has become the strategic focus of MOMOCO channel layout.

Next

MALL will be the main channel and department stores will be the second.

In 2018, Wanda, Tianhong and other Shopping Mall stores will be opened in 4 regions of Quanzhou, Xiamen, Fuzhou and Chongqing.

The first brand new image store will open in early November in Fujian Quanzhou Zhong Jun world city.

More MOMOCO stores will open in November, -12, please look forward to it.

In the future, MOMOCO will rely on it.

And the strong resources of Baidu group and Xinxin media, through the brand operation and capital operation, continuously enhance the core competitiveness of enterprises, and strive to become the leading brand of China's children's wear industry, and make unremitting efforts to make the national brand stronger and stronger.

MOMOCO (

Originated in Europe, since entering the Chinese consumer market, relying on European fashion information, unique design concept, reasonable consumption orientation, won the favor of consumers.

Using the international brand management system and large-scale clothing marketing human resources, the group has opened more than 400 self owned franchised stores and franchised chains in Beijing, Shanghai, Dalian, Ji'nan, Guangzhou, Chongqing, Chengdu, Urumqi, Zhengzhou, Xi'an, Xi'an and other major cities, and has set up branches in such areas as "Xi'an,", ",", "and".

We are committed to the design and development of children's products, channel construction, brand promotion and product sales. The product range covers children, children, children and children, and fully meets the needs of children's campus life, outdoor fashion, sports and leisure occasions.

Won the "China famous brand product" and won the title of "China's ten largest children's wear brand" for the four time in a row.