Domestic Apparel Brand Three Quarter Earnings Report: The Stock Market Is Bleak, Who Can Afford To Turn The Tide?

It is almost the end of the year. Recently, some domestic brands have released the earnings data for the three quarter of 2018. The The Fashion Shop clothing store has taken several representative brands to analyze the market status of the industry so as to provide references for the industry.

according to

Limited by Share Ltd's third quarter report in 2018 showed that business income was 9 billion 764 million yuan, an increase of 21.41% over the same period last year, and net profit of 1 billion 272 million, an increase of 25.66% over the same period last year, reaching a double increase in revenue.

The report shows that Semir has five external investment matters:

The company's subsidiary Semir Holding (Cayman) Limited set up a Semir Luxembourg S. r.l. r.l. shareholding ratio of 100% in August 3, 2018.

The company's subsidiary Semir Luxembourg S. R.L. R.L. set up Semir KG Holding S. r.l. in August 6, 2018 with a shareholding ratio of 100%.

In August 9th, balbala Garments Co., Ltd. was established in Xi'an, with a shareholding ratio of 100%.

Company subsidiary Shanghai

Investment Co., Ltd. invested 20000000 yuan in the purple bull growth investment management partnership (limited partnership) of the Communist Youth City, gaining a 6.667% stake.

The company subscribed JWU at $0.70 per share, and 7104140.37 new shares issued by LLC., totaling 5 million US dollars, will hold shares of JWU and LLC. 11.00%, which is also the parent company of JASON WU.

And the first issue of merger and acquisition:

In cash, about 110 million euros (about 844 million yuan) purchase of InchiostroSA's SofizaSAS100% shares and claims, and then to achieve the purpose of acquiring all the assets of the Kidiliz group.

Semir also began to march into women's bags and continue to increase children's clothing business. According to the report, the growth of leisure wear business, the steady growth of children's business and the rapid development of online sales have contributed to the growth of the company's performance.

Located in Ningbo

In the first three quarters, business income reached 4 billion 888 million yuan, up 13.14% over the same period last year, with nearly 282 million profit, an increase of 69.72% over the same period, an increase of 11.93% under the line, an increase of 16.16% in online sales and 44.94% in gross profit margin. As at the end of September, there were 4431 stores in Taiping bird clothing, with a net increase of 258 over the same period.

In the 1-9 months of the reporting period, PEACEBIRD women's wear, PEACEBIRD men's wear and Mini Peace children's clothing income were 1 billion 826 million 500 thousand yuan, 1 billion 665 million 600 thousand yuan and 561 million yuan, up 9.33%, 19.22% and 24.16%, respectively, but three business business costs increased far more than the income. They recorded 18.31%, 20.09% and 38.13% growth respectively, leading to a relative decline in gross profit margin in the major brands during the period.

The first three quarters,

Clothing business income 1 billion 127 million 100 thousand yuan, an increase of 16.16% over the same period last year, while the first half increased by 29.12%, the electricity supplier gross margin improved to 44.94%.

The company's revenue in the three quarter decreased by 0.5% to 6 billion 200 million yuan, and net profit decreased by 29.58% to 239 million yuan compared with the same period last year.

In 2018 1-9, the company realized a net profit of 239 million yuan attributable to shareholders of listed companies, down 29.58% from the same period last year. The report claims that it is mainly due to the decline in gross sales and the increase in the loss of new brands during the incubation period.

Puella and Lachapelle brands were adjusted by special channel and in the process of product optimization and upgrading, resulting in a 13.47% and 7.92% year-on-year decline in revenue respectively.

But the company's Candie's brand, men's wear (JACKWALK, Pote, MARCECK) brand and children's wear 8 e M brand income maintained a relatively fast growth rate in 1-9 months in 2018, and the income increased by 21.96%, 17.97% and 96.43% respectively.

From 7 to September 2018, the income of the parent company of slasher bell slipped from 6.58% to 1 billion 821 million 900 thousand yuan, compared with 1 billion 950 million 300 thousand yuan in the same period last year, while the net profit of the owner of the parent company fell by 94.10% from 57 million 983 thousand yuan to 3 million 420 thousand yuan.

Hai Lan's home

The first three quarters of Hai Lan's house,

Operating income is 13 billion 42 million yuan.

A 4.53% increase over the same period last year, net profit of 2 billion 628 million yuan, an increase of only 4.66% over the same period last year.

As of the end of the reporting period, the income was 3 billion 29 million yuan, down 6.09% compared with the same period last year, and net profit fell 7.72% to 562 million yuan in the period, compared with 636 million yuan in the same period last year.

Net profit of 468 million yuan, compared with the 626 million quarter of the three quarter of 2017 dropped 25.26%.

By brand:

The main brand revenue increased by 3.97% over the same period last year.

AI Ju rabbit revenue rose 55.52%, but the main business cost increased by 79.39% over the same period last year.

San Keno's revenue fell 10.68% year-on-year.

Sales of other brands declined by 15.55% over the same period last year.

By the end of 9, there were 6401 stores in Hai Lan's home, with a net increase of 609 in the quarter.

The 9 billion inventory problem, which has always been questioned, still seems to be solved by expansion. The brand growth of AI Ju rabbit is almost 80%, and it also basically comes from the crazy expansion of stores.

Recently, he released the three quarter 2018 performance report, operating income of 1 billion 736 million yuan.

Compared with the same period last year, the growth rate was 25.87%. The main reason for the change was the sales growth of various brands and the impact of IRO last year.

Net profit was 268 million yuan, an increase of 32.65% from 202 million in the same period last year.

According to the report data, it exceeded expected growth, which is also a positive growth for 8 consecutive quarters.

Thanks to the steady progress of multi brand collectivization strategy, it has also gradually reversed the market's inherent impression of its traditional big women's clothing brand. Its profitability has remained stable, its main profitability has remained stable, and its profit growth has narrowed.

core

Brand Ellassay revenue grew 9.8% to 711 million yuan over the same period.

Germany's senior women's clothing brand Laur l revenue increased 20.3% to 76 million 453 thousand and 200 yuan;

EdHardy series revenue increased 20.82% to 380 million yuan;

French designer brand IRO revenue increased 54.55% to 412 million yuan.

From the perspective of revenue structure, the new brand revenue has accounted for more than 50%, becoming a new growth point of the group.

In the 1-9 month of 2018, there were 80 new shops and 47 shops closed. The total number of stores increased from 533 at the end of 2017 to 566.

Its international brands are gradually distributed to the core business circle of Shanghai state gold center, Beijing SKP and Shenzhen the Mixc.

The report shows that the company's recent repurchase of shares in listed companies is also a reflection of his confidence in the future development.

According to the current situation of the open brand, the overall situation is positive, but the growth has slowed down significantly, and the profit has declined. The main reason is that the initial investment in brand cultivation and structural adjustment has increased.

Many brands are actively coping with the reduction of inventory, and the acquisition phenomenon has also been improved. Multi brand strategy promotes the improvement of the brand industrial structure, which is also the main trend of the current trend.

When the revenue is slowing down, many brands will choose to expand their brands to cover different consumers in order to increase their revenues.

However, if there is no high store pressure and low single store income after high speed expansion, there may be more problems in the latter stage.