The Development Prospect Of Shoe Material Manufacturing Industry In 2018 Is Bright.

? First, the analysis of shoe material manufacturing industry chain

　　 The upper reaches of shoe material manufacturing industry are mainly chemical industry. Raw material Hardware, shoe making machinery, accessories and so on. At present, China's shoe manufacturing industry has a solid foundation in the upstream industry, a relatively mature industry process, and full market competition. It can provide machinery and equipment and raw materials continuously and steadily to meet the rapid development needs of the industry. The relationship between supply and demand, price changes and technology quality of upstream industries will have a certain impact on the development and profitability of the industry. Changes in raw material prices will directly lead to changes in procurement costs, and the quality and performance of raw materials will affect the quality and durability of products.

　　 Shoe material manufacturing industry Downstream is footwear manufacturing. Footwear industry is mainly affected by many factors such as the level of national economic development, the income of residents, population density and so on. With the rapid development of the economy, the disposable income of residents has been continuously improved, the consumption level of residents has gradually increased, the brand loyalty has been gradually strengthened, and the footwear market will flourish, thus driving the continuous development of shoe material manufacturing industry. As the industry is closely related to the development of downstream industries, if the downstream industry is stagnant, it will reduce the demand for products in the industry and affect the development of the industry.

Two. Analysis of favorable factors for Industry Development

1, broad market prospects.

Retail industry is one of the fastest growing and most vigorous industries in China in recent years. Since 1980s, China's retail industry has developed very rapidly, and it has been completed in less than 30 years in the past 100 years. At present, the retail business in China's retail market contains almost all the retail formats in the world, and the sales channels are diverse. Personalized and branded sales terminals have adapted to the new consumption trend of consumers, creating a good market environment for footwear enterprises, and also facilitating the development of shoe manufacturing enterprises.

China's per capita consumption of 1.9 pairs of shoes / year, compared with developed countries such as the United States, France, Japan, Germany, South Korea, there is still a large market space. As the world's largest population base, with the continuous development of China's national economy and the increasing disposable income of consumers, as well as the demand for fashion and comfort, the number and sales of footwear will keep rising.

At the same time, in view of the increase of the income level of our residents, the increase of business demand and the enhancement of consumer brand awareness, with the growth of China's footwear demand market, footwear manufacturers with brand awareness will also enjoy the upgrading of the share brought by the upgrading of consumption and raise the unit price.

2, China's footwear industry has a complete industrial chain and industrial cluster advantages.

Our country Footwear industry After a certain period of rapid development and expansion, it has entered a relatively stable development stage, and has formed a complete and mature industrial chain, fully meeting the needs of upstream and downstream convergence and supporting production. At present, China has already formed four major development stages of shoemaking industry. One is the Guangdong shoe industry base, represented by Guangzhou and Dongguan, which mainly produces high and medium class shoes. The two is Zhejiang footwear base, which is represented by Wenzhou and Taizhou. Mid-range shoes The three is the western footwear industry base represented by Chengdu and Chongqing, which mainly produce women's shoes. The four is the shoe production base represented by Fujian, Quanzhou and Jinjiang, mainly producing sports shoes. The industrial cluster has mature production technology and related supporting links, which can effectively reduce production costs and raise profitability so as to enhance the overall competitiveness of enterprises.

3, China's footwear industry standard is adopted by ISO, and has made substantial breakthrough in participating in international standard setting.

In November 18, 2009, at the annual ISO/TC216 meeting held in Madrid, Spain, the Chinese footwear Standardization Technical Committee (SAC/TC305) proposed the "motion of the footwear, lining and pad testing methods - antibacterial properties". The drafting motion was approved by the technical committee and became the leader of the standard, and assumed 7 ISO standard setting work. Meanwhile, the Chinese footwear Standardization Technical Committee (SAC/TC305) became an observer for CEN/TC309. This is the first time China has participated in the development of international footwear standards and has become a leader.

Thanks to the establishment of standards, China has been developing in recent years. shoes Export scale remained at a relatively high level. In 2017, the number of shoes exported in China was 9 billion 643 million pairs, and the export value of shoes was 45 billion 660 million US dollars.

　 Three, analysis of unfavorable factors in industry development

1, extensive growth mode and low level expansion have reduced the quality of industry development.

The independent innovation ability of small enterprises is not strong, brand building is at a low level, and enterprises with initial scale are largely dependent on foreign trade and OEM processing. These enterprises have not yet established their own brands and channels, the added value of products is not high, and they often participate in market competition by vicious price competition. Their extensive growth mode and low level expansion have reduced the overall development quality of the industry. Shoe manufacturing enterprises also have the same problem. Taking the vicious price competition mode to participate in market competition has affected the overall development quality and profit level of the industry.

2, the brand innovation ability is not strong.

Although the well-known enterprises in the industry have the advantage of R & D and channel management, the gross margin level is relatively high, but the overall profitability of the industry is relatively weak. Most enterprises do not have strong brand awareness, the marketing network is not perfect, lack of sufficient funds to invest in R & D design, and follow the trend of operation mode, which has a negative impact on the overall image and brand promotion of the independent innovation enterprises in the industry. Chinese footwear enterprises lack perfect designers' training mechanism, so it is difficult to break through the standard of product design and personality style.

3, rising labor costs

Shoemaking industry is labor intensive industry, labor cost is opposite. Shoemaking industry Operating cost has a great influence. In recent years, the effective supply of labor market in China has been insufficient, and the cost of labor has increased year by year, which will have some adverse effects on the footwear industry. In 2017, the average wage of manufacturing workers in China reached 64452 yuan.

4, small and medium-sized enterprises financing difficulties

At present, the financing difficulty of SMEs is one of the most important factors that restrict the development of enterprises. The development of small and medium-sized enterprises basically depends on their own funds, and only relying on their own funds can not meet the rapid development of enterprises, resulting in enterprises in a fierce market competition in a disadvantageous position, the market competitiveness is declining, and the whole market is declining. Shoemaking industry Benign competition has adverse effects.