Han Du House Enters IPO Tutorial Period

In November 14th, reporters from

It is noteworthy that

At that time, the South Korean clothing House said in the announcement that

The company has submitted the application materials for terminating the listing and received the acceptance of the need for business development and long-term strategic planning adjustment.

Although before the termination of the listing, Han Du Yi house did not disclose the results of the 2017 fiscal year, but in the semi annual report published in 2017, the revenue and net profit of the Korean home made double growth, operating income rose 21.4% to 857 million yuan, and the net profit attributable to the company rose 24.98% to 72 million 630 thousand yuan.

However, with the double digit growth of both revenue and net profit, the operating cost of the Korean home office has also increased by more than 20%.

In 2016, the revenue of Han Du Yi house increased 13.67% to 1 billion 432 million yuan, and its net profit increased 160.96% to 88 million 340 thousand yuan over the same period.

With the rapid growth of performance, Han Du Yi house has also expressed some concerns.

In the mid 2017 earnings report, Han Du she pointed out that with China

And the rapid development of e-commerce market, some of which focus on offline sales.

Brand and some famous international brands have established China's e-commerce sales channels, and the competition in the Internet clothing sales market is more intense.

In the face of fierce competition, ROK said that it will continue to occupy all segments of the market, and at the same time increase the building of business intelligence system, further enhance its operational capability, and continue to improve the two polar ecosystem, layout the business of e-commerce services, and create more profit growth points for the company.

In addition, Han Du Yi house also set up a subsidiary in 2017, investing 10 million yuan to set up a wholly owned subsidiary, Shandong blue ocean power Agel Ecommerce Ltd, in an attempt to further develop business and enhance market competitiveness.

It is reported that the Korean home business group was founded in 2006, is China's largest.

One of the operation groups.

Prior to this, Han's clothing has 70 brands, including internal incubation, joint venture cooperation and operation.

When socializing becomes the important channel of communication between brands and users in the era of mobile Internet, some brands choose to search for unknown potential growth points under the line, while Han Du Yi house firmly follows the trend.

In addition to the first position in the frontiers of sales, Ali's Micro Amoy force (in 2016 became the first brand to break through millions of brands in the whole category of Taobao), and in another important position of "private area traffic", the brand number realized the interaction of content marketing consumers, and also achieved the management of member marketing potential customers.

Online and offline, deep ploughing across the network and multiple platforms eventually accumulated more than 60 million fans for the Korean home.

These fans have become the foundation of sales and brand influence.

Tenth Tmall double eleven closes up.

As the only Internet brand in the list of industry TOP5, 6000W fans and big data business intelligence system are the guarantee that they can produce satisfactory answers in the new retail era.