One Hundred Million Yuan To Join The Club: Making Influential People.

In the past 11 and a half months, she made 1 hundred million of 14 stores.

"100011184", at the end of the phone, Zhang Yujing made a clean list of numbers.

This is the sales data of Zhang Yujing's 14 Taiping bird clothing stores in November 13, 2018. It is also the first "breaking billion" report card after 18 years of Taiping bird Harbin regional agency: 11 and a half months, selling 1 billion.

There are many stores selling nearly 18 million of them.

In Zhang Yujing's words, "we just finished ahead of schedule the goals we set for ourselves at the beginning of the year."

"Be determined first, then go without hesitation."

At the beginning of the year

In the conference of agents,

The team has set a record of breaking 1 hundred million sales this year.

On the one hand, I want to give myself some pressure.

After all, on such an important occasion, the announcement of performance goals must be carried out with the determination of "must not fail".

This happens to be CEO, a bird of peace.

Chen Hongzhao, general manager of women's clothing department, is very sure that "we can't do a lot of things that we yearn for, because we just want to, not necessarily."

In his view, all the success and bloom are from a "big enough goal", the goal is set up enough, is constantly surpassing the past themselves, to achieve a new self.

On the other hand, ambition is not big enough.

At the beginning of the year, it set a 1 hundred million sales target, which is also based on an analysis of Zhang Yujing's early sales data. "Last year, we have achieved 86 million 170 thousand. According to the growth rate in the past year, it is not impossible to work hard this year."

According to the data provided by Zhang Yujing, from October 2000, only 18 years ago, the sales volume has increased by more than 300 times, namely, 300 thousand, 1 million 200 thousand, 1 million 800 thousand, 2 million, 2 million 400 thousand, 2 million 600 thousand, 7 million, 8 million 700 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 8 million 700 thousand, 7 million, 2 million 400 thousand, 2 million, 2 million, 2 million 400 thousand, 2 million 600 thousand, 7 million, 8 million 700 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 13 million 180 thousand, 7 million, 0, 0, 2, 2, 2, 2, respectively.

It is easy to see that from the beginning of the year, an increase of hundreds of thousands of years, to the growth of millions later, to the current growth rate of tens of millions, Zhang Yujing realized the process from 0 to 1 and then to 1+.

"2016 is a turning point."

Time went back to 2006. It was a year of great significance for Zhang Yujing. "That year we began to make profits."

Zhang Yujing laughed.

Revenue data is more intuitive and directly increased from 2 million 600 thousand in the previous year to 7 million.

Also after 7 years of precipitation, so that just graduated to join the Pacific bird joined the team, she has a trace of childish, more than a fear of retail.

Often hanging on Zhang Yujing's lips is the phrase "the retail first position is the customer".

With the familiarity of customers and the growing clarity of consumer portraits, Zhang Yujing knows more and more about how to build strong connections between products and customers.

Hard work, steadfast attention, Zhang Yujing also impressed the Pacific bird partners.

"Clothes are the first building of people. You have to use your products to make your customers look better than others." Zhang shared her experience in the relationship between goods and customers over the years. "Once customers wear clothes that you match with them, you get the recognition of others, which undoubtedly exacerbates her trust in you."

It was in 2016 that Zhang Yujing really appreciated commodity power.

"2016 is a turning point."

That year,

The most significant feature of the formal pition to youth is the youth of clothing styles.

Change.

"It was the first time in 2015 7 and August that we saw a series of new styles of Taiping bird suit."

Recalls, "once changed the past shirts, pants and other regular categories, more have to join the front line.

Elements and "mix and match".

Although there was a certain degree of concern at that time, but with its long experience of frontline consumers, it was found that the sales of original goods had already been bottlenecks.

Trust and offline experience.

Fixed the first batch of new products.

Facts have proved that Zhang Yujing's choice was not wrong at that time.

After hand in hand training for shop front-line sales staff, the new products have sold a new height.

In 2016, the turnover reached a record high of 68 million 870 thousand yuan, an increase of 7 million 10 thousand over 2015, equivalent to a full year sales in 2006.

In the following 2017, this sales volume soared to 86 million 170 thousand, about 17000000 more than in 2016, and a 2008 annual performance than the total sum of 10 years (2008 yuan) at the beginning (2008 annual performance was 13 million 180 thousand yuan, more than 14 million 180 thousand yuan).

Before 2018, the club had already entered the billion dollar club.

"Influence" influential people "

In the development process of "fashion" as the brand's starting point, Taiping bird has sniffed the trend of the trend change better than the overwhelming majority of traditional brands. In a short span of 3 years, it completed the tonal iteration of the brand, and deeply conquered the closet of the post-90s and even 95.

In the view of Taiping bird, the present millennial generation has a stronger "ego" preference.

Today, with the constant changes in consumption concepts and aesthetic tendencies, the trend of capturing trends needs to fully understand and integrate into the lifestyle of young consumer groups.

In the analysis of the trend of the wind, we need to be able to firmly grasp the changes in the market, not afraid of change, before change.

Using the words of Zhang Jiangping, chairman of Taiping bird, "there will be progress if there is competition, and there is no future if we keep the fruits we have already achieved.

If we do not innovate, we will wait for death.

And this has always been the idea that Taiping bird wants to convey to its partners.

Zhang Yujing is the witness of Taiping bird's corporate culture landing.

When asked about the biggest gains after 18 years of walking with the birds, Zhang Yujing said that it is a kind of ability, a ability that can positively affect the surrounding people, so that they can become more excellent themselves, so as to circulate well and "influence" influential people.

And this ability is not acquired overnight. Recalling the past experience, Zhang Yujing summed up the most attractive attraction of Taiping bird, the positive corporate culture of Taiping bird, willing to share, and advance together.

Take the Taiping bird's persistence for 14 years, from the first year's Ningbo East China fleet to the 73.9 km of Quzhou's Kaihua in 2018, this is 14 years.

Chen Hongzhao said that this way allows "bird people" to experience their own body aches and feel pain around them.

"At this point, we can still have positive energy, whether we can go forward in the direction of our goals.

To face your heart with a strong belief is the simplest way of thinking.

Although not taking part in the activities of Taiping bird's headquarters, the energy of this kind of perseverance that Taiping bird wants to express has long been spreading in Zhang Yujing's mind.

According to Zhang Yujing, she also organizes military training every year. "51 kilometers last year, 52 kilometers this year."

As far as Taiping bird was concerned, it started the franchise strategy from the very beginning. It also considered the huge market of China. At the same time, there were many Zhang Yujing like market players who were willing to take part in this business. "They know more about the local market and connections. We have chosen such partners to develop the market and develop business better and more.