Wu Bai Lei Signed A Contract With CONVERSE To Endorse The Contract, The New Cooperation Mode Is Unprecedented.

According to the latest report by ESPN,

A multi year endorsement agreement on footwear and clothing has been signed with the Wizards forward, Kelly - Wu Lei.

The mode of cooperation between the two sides will create a historical precedent: Nike will still wear shoes in the competition, but it will be promoted from time to time.

CONVERSE brand.

Urrbrae

This partnership shows that people are paying more and more attention to the fashionable dress of NBA players before entering the stadium, and he will use this opportunity more frequently this season to show a series of new sneakers by CONVERSE.

"From the beginning of the rookie season, when I come to the stadium every game, I want to make myself look prettier and try to surpass myself."

Umbre said, "fashion is not about anyone else. The key is how you feel about your clothes."

22 years old, Mr.

An endorsement agreement was signed but expired in October 1st this year.

After being a "free player", such brands as Puma and new bran have been pursuing his pursuit, and in the end, CONVERSE moved him with the cooperation agreement of this innovative model.

Sophie, chief marketing officer of CONVERSE, said in an interview: "for us, this is the right time to reactivate the brand, expand the scale of the brand, and let consumers view basketball from different angles.

Kelly is an appropriate partner either as an athlete or as an ordinary person. "

CONVERSE sees the signing as an integration of fashion and basketball.

In recent years, with the development of social media, people have paid more attention to the real life of these star idols through official accounts and personal accounts of the players.

"The trend of basketball game has changed.

A few years ago, all of them were concentrated on the competition field, and now basketball culture has penetrated all kinds of fashion perspectives.

Banbak said.

For the team of Wu Lei, the contract provided him with a creative way, and also provided him with an opportunity to stand out among his peers as a leader.

"This is an exciting partnership and will bring Kelly a unique advantage," said nilma nmachien, the agent of Wu Lei.

As CONVERSE's exclusive global brand ambassador in basketball, he will have the greatest resources to express his creativity and influence his culture in his own unique way.

As for the cooperation mode of CONVERSE in Nike, CONVERSE explains: "this is our current strategy. I know that it is against the rules in this sport and such cooperation, but we hope to do it together."