Opening A New Chapter In Chinese Cashmere, Snow Lotus, Ying Ying, Hand In Hand The Advanced Custom Series.

In November 16th,

hand in hand

Elaborately built

It's held in the garden Hall of CHAO Hotel, Sanlitun, Beijing.

China

Vice president of the Federation and President of China clothing association

Vice president of China Textile Business Association

Zhao Hong, vice president of China Knitting Industry Association, Secretary General of China Wool Textile Industry Association

Secretary General of China Fashion Designers Association

Director of the National Textile Development Center

Deputy general manager of Beijing fashion Holding Co. Ltd.

Leaders and guests, fashion personages, celebrities, financial and art celebrities, and advanced customized customers from Ruyi holding group and Beijing fashion week attended the event.

Hand in hand with famous fashion designer snow lotus presenting a new idea of cashmere

The theme of this conference is

A total of

。

Saussurea and designers have joined forces to create this series of works with the most authentic feelings. I hope to use this conference to wake up the people in the noisy city.

The true concept of "relaxed, elegant and romantic city".

Simple, comfortable, inclusive design style, loose profile, smooth lines, warm materials, balance fashion and cashmere knitted leisure design features is the core of this conference; in design concept, it is a relaxed, elegant and romantic urban atmosphere.

The in-depth cooperation between Saussurea and Fang Ying is not only a useful attempt of China's first cashmere brand with the famous designer of Chinese fashion, but also a new inspiration for Chinese cashmere high level customization business when the strategic pformation and brand remolding of snow lotus group enter a new stage.

Meng Ze, chairman of Beijing Saussurea Group Co., Ltd. introduced an interview: "since the development of cashmere knitting brand, the Saussurea brand has been making positive efforts and attempts to meet the needs of differentiated customers, and constantly cashmere knitted value system with consumer demand as its core and original point.

During this period, we took the Saussurea brand as the main body, extended the multi brand cluster and product line, and continued to achieve breakthroughs in the field of cashmere fashion.

Among the many achievements, the advanced customization brand is the symbol of snow lotus's highest level technology, design and service.

Emphasize design and service "soft gold" to show perfect sensory enjoyment.

At the press conference, we feel that designer Fang Ying's grasp of the molding line is precise and fluent, combining the ingenuity processing technology of snow lotus in cashmere knitted dress, and presenting the contemporary women's free and easy with a set of exquisite costumes.

This season, the product is also very focused on collocation, and has successfully presented an elegant sense of superiority.

In addition to its exquisite design upgrading, it has formed a more fuller snow lotus customization system in terms of style, category and commercial development.

This greatly extends the product width, more inclusiveness and universality. When one meets the needs of high-end customers, it can provide them with more thoughtful services.

According to the briefing, the arrangement of the show is also very distinctive, which is different from the release of garment and trend. The snow lotus senior custom press conference did not emphasize the excessive stage effect and audio-visual shock, instead of taking a more elegant display environment and meticulous service, so that the audience can be immersed in the sensory enjoyment of the snow lotus high-level custom dress itself.

"This conference has invited many high-end loyal customers, fashion leaders and celebrities with high demand to witness for many years.

The work will be more close to the concept of scene dressing requirements from the design, emphasizing the integration of needles and shuttles, and integrating and upgrading the advanced clothing and manual customization concept, adding more fashionable and quality design elements.

Chen Diyu, general manager of Beijing Saussurea Group Co., Ltd.

Returning to natural cashmere is a new fashion.

As the winner of the seventh China Fashion Design "Golden Summit Award" and the chairman of the Beijing Fashion Designers Association, Fang Ying has not only experienced a lot of work experience, but in recent years, whether in the field of advanced customization or in cooperation with fashion commercial brands, she has made remarkable achievements in the market, and has won high praise from both inside and outside the industry.

As early as in 1999, Fang Ying went to France Paris High Fashion Association school to further study, and studied systematically the Haute Couture, which was praised by western fashion as fashion design Pyramid pointed, and opened up personal advanced customization and advanced garment design career.

Fang Ying, winner of Chinese fashion design Golden Summit Award

Just as the theme of this conference is "Gui", for designer Fang Ying, she has been walking at the forefront of the field of advanced customization at home and abroad for many years. She also hopes to complete a self return in the design career through this conference.

In the face of the initial design, Fang Ying deduces the fashionable elegance of cashmere "soft gold" with the most authentic feelings.

Fang Ying, introducing the design expression, said: "I have many designs in the combination of style, fabric quality and technology.

The unique personality, warm and thick cashmere fabric is matched with light and pparent yarn quality materials, bringing the new feeling of balance and harmony. In some styles, it combines the most popular fashion elements with cashmere's classic crafts, bringing the sense of integration between tradition and modernity. It expresses the personality characteristics of both inherent culture and time and personality, and strongly conveys the quality of contemporary women's independence, self-confidence and caring for themselves.

From the color point of view, the color of this conference is based on the classic color of cashmere, such as white, rice white, camel and so on. But compared with traditional cashmere dress design, careful scrutiny will notice that these designs convey a simple but not simple expression: the products of the same color department pay great attention to collocation, and have successfully presented an elegant and advanced sense as a whole.

From the perspective of high-end consumer groups, these designs are full of an interpretation not only of the classic brand products of cashmere, but also for the reconstruction of cashmere consumer fashion, which is very suitable for the needs of most women who pursue quality life.

In addition, bright orange, pure blue and purple are used in this season's design to create a vibrant urban atmosphere. This provides a fashionable and diversified choice for the female consumers who pursue their youth and vitality.

It is worth mentioning that the reasonable injection of classic cashmere large square elements makes people feel familiar and cheerful.

Firmly establish the right to speak in the industry and raise the brand dimension at various levels.

From the current trend of retail consumption, people yearn for a better life more and more intense, and the consequent quality consumer demand is gradually released.

The new product of this conference just caters to this consumption demand, and from the perspective of high-end consumer groups, these designs are full of not only the interpretation of classic cashmere brand products, but also the reconstruction of cashmere consumer fashion quality, which is very suitable for most women who pursue quality life.

Saussurea involucrata is not only a gift for foreign heads of state, but also a customized service for many leaders of the party and state.

Moreover, in the hundred years of enterprise heritage and 53 years of deep plowing and cashmere knitting industry, we continuously create solid design, production and services, which embodies the spirit of ingenuity.

After successful pformation, Saussurea also continuously seeks the upgrading of product design, concept and mode, allowing consumers to identify and enjoy the value concept of brand delivery.

Based on such advantages and genes, Saussurea advanced customization brand has been firmly established in China since its birth in 2016. It has firmly grasped the leading position of China's first custom-made brand with cashmere as its core material. Through its first appearance in Paris and its appearance in Paris, the company has rapidly upgraded its brand influence and popularity, and has successfully entered the advanced customization Specialized Committee to calibrate its membership brand system, and has obtained the qualification authentication of the advanced customization professional system.

It is reported that Saussurea Gao Ding in the market side also attaches great importance to interaction with high-end consumers. The brand focuses on the series of "Xue Liangao fixed Salon" activities, explores new channel mode, strives to provide more precise service for target audiences to provide high-quality cashmere clothing and clothing, and highlights the proposition that brand culture and exquisite skills serve high-end quality life.