Chen Dapeng: What Has Been The Development Of China'S Garment Industry? What Is The Future Direction?

"In 2019, the industry is still in the period of strategic opportunity for development. Technology has provided tremendous opportunities for development."

According to the world clothing shoes and hats net, in December 27, 2018, China

Vice president of the Federation of industry, China

Chen Dapeng, President of the association, interviewed the media and summarized the Chinese textile and garment industry in 2018, and made an outlook for 2019.

Time has entered the new year, 2019 come! Looking back 2018, is destined to be an extraordinary year.

We feel the great changes brought about by the reform and opening up in the past 40 years, and also realize the pformation of the economic globalization brought about by Sino US trade friction. We have witnessed a lot of rapid listing and saw the collapse of ofo. We understand that the "Z generation" is gradually becoming a new force for the elimination of consumption, and has also experienced the rise of the new consumption mode, such as "net red + live broadcast".

In this year, significant changes have taken place in macro economy, society and industry.

In such a big environment, how did the Chinese garment industry go through? How did it go in the future? For this, the reporter interviewed Chen Dapeng, vice president of the China Textile Industry Federation and President of the China clothing association.

Reporter: in 2018, how about the overall operation of China's clothing industry? How do you view this year?

Chen Dapeng: 2018 is a very unusual year. The international environment is complex and changeable. The downward pressure on China's economy is increasing, and the development of the industry is facing greater challenges.

But in this environment, China's garment industry has achieved a healthy growth, because the industry itself is highly market-oriented, and has the characteristics of open, pioneering and innovative industries.

This year coincides with the 40 years of reform and opening up. In the past 40 years, the industry has created a group of entrepreneurs who are rational, pragmatic, dedicated and dedicated.

Faced with pressure and difficulties, they actively respond, with wisdom and courage to continue to promote the pformation and upgrading of industries and innovation and development.

The most important thing in the pformation and upgrading of China's economy is to stimulate the micro entity, that is, the vitality, resilience and creativity of the enterprise, which is also the most appropriate term to describe Chinese clothing enterprises.

According to the statistics of National Bureau of statistics, from 2018 to October, the enterprises in the apparel industry above Designated Size reached 1 trillion and 421 billion 428 million yuan in total business revenue, up 3.55% from the same period last year, and the total profit was 77 billion 909 million yuan, up 8.93% over the same period last year. The sales profit margin was 5.48%, a 0.27% increase over the same period in 2017. 1.

Under the background of economic downward pressure, the operation quality of the industry has been upgraded. It has changed from the original quantity type, the scale type to the quality type and the benefit type, and the high quality development pattern is forming.

Reporter: what are the highlights of the China clothing association in 2018?

Chen Dapeng: China clothing association is responsible for promoting the mission and responsibility of promoting the development of China's garment industry. In 2018, the association's work can be summarized by three key words: focusing on the center of gravity, pragmatic service and embodiment of value.

The specific work is mainly reflected in the following aspects:

First, pay attention to technological progress and promote intelligent manufacturing.

Technology is the most important driving force for industrial upgrading and development, and is also one of the most important tasks of the association.

In 2018, the China clothing association took "Chinese clothing".

The strategic alliance of technological innovation is the starting point for the development of intelligent manufacturing development roadmap, and the research and formulation of intelligent manufacturing standards. It continues to promote the application of new and high technology achievements and personalized customization mode, and promotes the pilot demonstration of intelligent manufacturing enterprises, as well as the key technology of sewing unit automation.

The convening of the first China Fashion Intelligent Manufacturing Conference comprehensively combed the strategic direction and implementation path of intelligent manufacturing industry, exchanged experiences, puzzles and solutions in innovative practice, and guided the effective promotion of Intelligent Manufacturing in the industry.

Two, emphasize manufacturing oriented and focus on product upgrading.

As a basic consumer industry, the essence of the apparel industry is to provide consumers with the best products and services.

In 2018, the association promoted the upgrading of products and manufacturing industry, set up a "China garment quality manufacturers alliance", set up a "fashion garden" platform, linked up the synergy between brand and supply chain, played the backbone and supporting role of creative manufacturing, and built a new industrial chain of information sharing, win-win interests and pragmatic integrity, and promoted product innovation and brand innovation in the industry.

Three, integrate resource linkage to promote cluster upgrading.

In accordance with the "13th Five-Year industrial cluster development plan", the association has been carrying out joint construction of innovative demonstration bases and special towns in the cluster, and has promoted the upgrading and development of innovative industrial clusters through industrial development planning, innovation project recommendation, intelligent manufacturing innovation platform construction, exhibition resource cooperation, personnel training, etc. the association has also formed a series of product products of service cluster.

Four, strengthen cultural construction and lead cultural self-confidence.

From the perspective of the "culture led fashion industry" construction, the association has worked closely with relevant agencies in product development, trend publishing, design innovation, heritage preservation and other resources. It has been actively working on pilot projects in the creative park, sharing design platforms, promoting innovative products, and focusing on design innovation to promote integrated innovation in the upstream and downstream industries.

At the same time, the association also organized research on Chinese costumes and festivals to promote the use of Chinese excellent costume culture in the contemporary era.

Five, pay attention to social responsibility and promote brand development.

In this year's brand building work, the association focuses mainly on the development of responsibilities, especially in respect of integrity, and constantly promotes the integrity of the brand supply chain and credit system.

On the basis of the "brand business integrity supply chain" research topic, the industry integrity supply chain initiative and group standard formulation are formed.

At the same time, we should pay attention to the development of brand groups that are constantly forming, pay close attention to international cooperation in technology, design, and channels, and explore the related services of the association in terms of industrial and financial cooperation.

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Reporter: in the era of change, what aspects of the pformation and upgrading of China's garment industry need to be done? What are the priorities for the next step?

Chen Dapeng: first, we must attach importance to technological progress and technological innovation.

Technological progress is changing our mode of production, mode of exchange and lifestyle. Technology is also an important driver behind the upgrading of consumption. In fact, new retail is not fundamentally new and old. It is the change of the application of new technology to the whole industry in terms of form, means and interaction and linking.

Today, the application of information technology is penetrating the whole industrial chain from consumer perception, interaction, design creativity, product development, flexible manufacturing, as well as management, marketing and service. On the one hand, through information technology, the link relationship between consumers and consumers is reconstructed. On the other hand, flexible and intelligent production mode also changes and solves the bottleneck problems of previous industries, bringing about the improvement of efficiency and efficiency.

At present, the new industry ecosystem driven by data and driven by consumers is being rapidly constructed, and the industrial ecology and industrial value are changing.

Regardless of the size of enterprises, technology empowerment, data thinking and information application have become necessary conditions for the sustainable development of enterprises to win the future.

At the same time, the value of technological progress is to really enhance the business pformation of enterprises, and enterprises should find corresponding technical paths according to their own conditions.

Moreover, technology empowerment must be built on the lean management and core competence of enterprises.

Two, we must attach importance to products and manufacturing.

No matter how the market model is innovating, good products are always the essence and core of garment industry and enterprise competition.

In the past 40 years of reform and opening up, we have achieved the largest scale in the world. But objectively speaking, we still have gaps in the design, quality and taste of products in meeting different consumer groups and different consumption demands. In the important period of achieving high quality development in the industry, facing the new expectations of the people for a better life, our enterprises still need to focus on products first.

Because the product capability of an enterprise represents the competitiveness of an enterprise, the iterative capability of an enterprise represents the influence and leadership of an enterprise.

Three, we must attach importance to the creation of industry culture.

Consumption upgrading is not only reflected in the pursuit of higher quality for consumers, but also in the need for higher aesthetic culture.

Fashion is the evolution of lifestyle. When mainstream consumer groups enter a multicultural and pluralistic life style, enterprises should constantly improve their cultural creativity and increase their research on multicultural and contemporary life.

At the same time, the cultural consciousness and cultural confidence of Chinese consumers in the context of national and social development must be the basis for the industry to go to the high end.

Globalization and the consciousness of national culture are the trend of the world. How to use the attitude, aesthetics, style and implication of Chinese culture creatively and reflect the contemporary expression of fashion is a major topic of our cultural creation.

Four, we must attach importance to social responsibility.

At present, sustainable development is a global consensus, which is an important foundation for brand to be respected by consumers.

The most important thing is soft power, which depends on the impact and contribution of an enterprise and industry in promoting social progress and development.

To be an enterprise, a brand and a person, we must talk about the spiritual realm, and talk about morality, values and morality.

Quality is the first and quality is the two.

The product has the quality, the enterprise has the moral character, so can we continue to get the identity of the consumer, the market, the related party and the society, can we continue to develop.

Reporter: what are the expectations for China's garment industry and enterprises in 2019?

Chen Dapeng: maybe the economic pressure is still greater in 2019, but I think the Chinese garment industry is still in the strategic period of development.

Science and technology has provided great opportunities for the development of the industry. As the largest textile and garment producing country, consumer country and exporter in the world, China has the most complete industrial chain, which provides a solid foundation for the development of the industry. The upgrading of consumption brings huge market space. Therefore, we must have full confidence in the development of the industry, and we need confidence and hard work.

At the same time, we need to see the revolutionary impact of the digital age on the industry. We should see the direction of the pformation from the industry to the intelligent economy, and see that the new technology has entered the fashion changes brought by life. We must recognize that the importance of industry and brand culture consciousness and cultural self trust construction should be seen in the background of the strong and prosperous country. We should see the gap between the industry in terms of cultural innovation, collaborative innovation and value creativity, and at the same time we should also see the short board of the industry in the pformation of energy.

This is an industry with unlimited development potential and potential. We need to have confidence in the industry, more focus on industry, big enterprises become bigger and stronger, more responsible and caring, SMEs do fine and specialized, and have more faith and perseverance.

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