Eight Luxury Goods Industry CEO Talks About China Market

According to the world clothing and shoe net, in 2018, the trade war and China's economic slowdown made China an unpredictable market.

In the year, he knows

How did the industry executives cope with the changes? We interviewed a number of chief executives from luxury brands and local and international electricity suppliers. The following are the eight most popular CEO interviews in Jing Daily:

1. Oscar dela Renta CEO Alex Bolen

Alex, a former Wall Street man who has 14 years of financing experience, shared his latest survey in China, and now in the fierce trade war.

We should rush ahead.

He said the demand for Chinese tourists has not declined: there are more and more Chinese tourists coming to Oscar de La Renta store.

"For trade war, I think it may not be a big deal for us. We are not doing much business in China at present.

Therefore, when others are worried about trade war, it may be a good time for us to enter the market.

"

2. chief executive officer of Phillip Lim, Wen Zhou

Despite the growing demand for Chinese customers, the government is also striving to increase domestic spending, New York.

The head of the brand business is not aggressive in expanding the Chinese market. She plans to cooperate with KOL step by step, testing various sales channels step by step, organizing related art experience projects and so on.

"Entering the market is not just about opening a store.

It is important to have excellent talents, suitable strategies, perfect products, support from the whole company, and time and patience to test the market.

"

3. chief executive officer of Federica Marchionni

Although Chinese consumers account for 1/3 of the total sales of luxury goods, compared with Western counterparts, the service of the local e-commerce platform is still lagging behind, and can not meet the growing expectations of customers.

Temple library is currently developing a multi brand high-end lifestyle platform, in order to explore new roads.

Federica Marchionni, as a senior veteran in the high-end luxury industry, hopes to enhance the brand image of the company, expand Secoo to overseas markets, and further build a century old luxury brand such as Louis Vuitton and Chanel.

"Even if we do not produce goods in the future, instead of planning and selecting money, we will provide our customers with the best user experience.

"

4. Sephora CEO Chrisde Lapuente

During the opening of the first concept store in Shanghai, Chris de Lapuente, the chief executive of Paris beauty retailer, talked about their e-commerce marketing strategy in China.

"Our goal is not only to promote retail pactions, but to create a social networking community for Chinese beauty lovers, driven by the unique beauty concept and the content of users' output."

5. founder and chairman of Value Retail Scott Malkin

Luxury consumers in China are most interested in shopping for discount opportunities.

As one of the leading participants in Luxury Retailing, ValueRetail has just launched a brand update in April this year, stressing that shopping experience is not a discount opportunity.

Scott Malkin, founder and chairman of ValueRetail, talked about brand remolding, and the significance of offline consumption in the era of online shopping becoming more and more popular, and how to meet the changing tastes of global Chinese consumers.

"We are not doing sales promotion, our business is to display the brand with the best products and the best look, and help the brand and the consumer to establish a" full price "relationship.

6. LVMH chief digital officer Ian Rogers

The digital czar Ian Rogers, the world's largest luxury group, recognizes that China is pushing for digital innovation in the luxury sector, the way it is presented on the Chinese Internet and the key to selling luxury goods in WeChat channel.

"Chinese customers account for a high proportion of our customers. A large proportion of our customers buy goods overseas instead of in China, and each of them has WeChat. So, for China, we see more opportunities than challenges."

7. Berluti CEO / Loro Piana chairman Antoine Arnault

Antoine Arnault, the heir of the LVMH Empire, has many titles.

He is the head of the overseas publicity image of LVMH's two brand.

In the interview, Arnault talked about him as the sponsor of LesJourn es Particuli res and how to promote the development of LVMH with the help of brand advantage.

This year, the company launched open-house activities for the first time in many cities, giving consumers in every Chinese city the opportunity to have intimate contact with the company's freshest design, and to establish more links.

We won't say "good luck," Chinese customers like red.

Then we'll do some red.

We believe that our designers can design products that enable consumers to empathic but give them creative freedom.

8. founder and CEO of Jos, Farfetch Neves

This excellent British electricity supplier is entering the Chinese market and has set an example of how foreign companies can better localize.

In this interview, Neves provides insights into strategic cooperation with Jingdong, Tencent and Cond Nast.

"If I really want to talk about a challenge, that's the talent... It's not easy for foreign companies to find excellent people who can speak English and work in multinational companies in China."

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