Investment Of 41 Million Yuan, Semir Launched A Big "Overnight" To Build Two Companies

Semir apparel expects that in 2018, the net profit attributable to the parent company is expected to reach 1 billion 365 million yuan -17.06 billion yuan, an increase of 20%-50% over the same period last year.

In January 8th, Semir clothing announced in a row that it set up a joint venture company, happy chestnut (Shanghai) Limited, with a cash contribution of 21 million yuan, to set up a wholly owned subsidiary, Shanghai Sen he Enterprise Management Co., Ltd. with a registered capital of 20 million yuan.

According to the announcement, the company intends to sign a joint venture contract with KIDILIZ GROUP and jointly set up a joint venture, happy chestnut (Shanghai) Co., Ltd. (provisional name, specifically based on the results of the approval of the business sector, hereinafter referred to as the "joint venture"), and the joint venture company will promote the brand of KIDILIZ GROUP and sell the product and develop related businesses.

The company invested 21 million yuan in cash and accounted for 70% of the registered capital of the joint venture company.

In fact, in May 2018, Semir apparel has completed the strategic acquisition of KIDILIZ, a high-end children's clothing brand in France.

According to the agreement, Semir apparel signed an agreement with InchiostroSA to acquire SofizaSAS100% equity and debt in 110 million euros, thus gaining a 100% stake in KIDILIZ group.

Semir said in its announcement that the establishment of the company is mainly aimed at promoting the development of KIDILIZ GROUP in the domestic market, and ultimately achieving good economic results. If the future project is successfully implemented, it will enhance and enhance the competitiveness and profitability of the company.

It is understood that KIDILIZ GROUP is a leader in the European high-end children's wear industry. It was founded in France in 1962. It has 10 brand owned children's clothing brands with a long history and distinctive characteristics, and 5 authorized business brands that reflect the current fashion trend, such as Absorba, Catimini, DIM, Esprit Kids, Kenzo Kids, Paul Smith, etc., providing product selection from middle end to high-end location, from newborns to teenagers, and multi age differentiated products.

The future will complement each other with Semir's own children's wear brand Barbara.

At the same time, Semir issued another announcement, in order to implement the company's strategic plan, speed up the development of the Semir platform, promote the further improvement of the company partner system, and continuously enhance the management level and operation quality of the partner project. Semir intends to set up a wholly owned subsidiary, Shanghai Sen Wo Enterprise Management Limited, with its own capital, with a registered capital of 20 million yuan.

According to the announcement, the partner mechanism established by the company is the core personnel who seek, attract and retain the company's important influence and contribution to the long-term development of the company, attract external advantageous resources, and establish an important mechanism for joint investment, partnership operation, sharing income and sharing risks.

Semir started investing in two companies in recent years, which is closely related to the rapid development of Semir in recent years.

Benefiting from the resumption of growth in leisure wear business, stable growth of children's business and rapid development of online sales, Semir apparel expects that the net profit attributable to parent company in 2018 is expected to reach 1 billion 365 million yuan -17.06 billion yuan, an increase of 20%-50% over the same period last year.