Italian Luxury Brand Brunellocucinelli2018 Sales Increased By 10.7% Over The Same Period Last Year

2018 is the fortieth year when Italy luxury brand Brunello Cucinelli was founded. It is also the best performance brand sales ever. In January 7th, Brunello Cucinelli released the preliminary financial data for the 2018 fiscal year. With the help of Greater China, the annual sales of the brand reached 553 million euros.

As of December 31, 2018, the annual sales volume of Brunello Cucinelli was 553 million euros, up 8.1% from the same period last year, which is 10.7% higher than that of the fixed exchange rate.

The channels are as follows:

Sales of specialty stores increased by 6.3% to 296 million euros.

Sales of single brand wholesale channels increased 19.4% to 30 million 200 thousand euros compared to the same period last year.

Sales of multi brand wholesale channels increased by 9% to 227 million euros over the same period, and the sales of men's and women's clothing were excellent.

In 2018, Brunello Cucinelli opened two new stores and converted four franchised stores into direct stores, bringing the total number of global direct stores to 100.

At the same time, the company also made investment of up to 45 million euros for sales, manufacturing, logistics, IT and so on. In order to more directly control the Russian market with huge potential, the company also acquired 38% of the remaining Russian brand subsidiary by 6 million 500 thousand euros.

In 2018, the performance of Brunello Cucinelli brand in various markets was as follows:

Sales in Greater China grew by 28.5% to 54 million 800 thousand euro, accounting for 10% of total sales, and the sales situation in recent months was very bright.

Italy's local market sales increased by 4.2% to 88 million 300 thousand euros, accounting for 16% of total sales.

In addition to Italy, sales in Europe increased 8.5% to 164 million euros, accounting for 29.6% of total sales. Besides local residents, tourists also contributed to sales growth.

Sales in North America increased by 3.9% to 187 million euros, or 33.9% of total sales, thanks to the good performance of franchised stores and multi brand sales channels.

Sales in the rest of the region increased 10.7% to 59 million euros, accounting for 10.7% of total sales, and high net worth tourists and local residents contributed to sales growth.

The company said that the business opportunities in the Greater China market are unlimited. They will fully tap the market potential under the premise of ensuring the positioning and distribution quality of luxury brands.

Group executives are confident that the brand will perform well in the 2019 fiscal year. Group founder, chairman and chief executive officer, Brunello Cucinelli, said the sales performance was excellent in the winter of 2018. The spring and summer series also received a lot of orders in 2019. They expected the brand to perform well in the 2019 fiscal year.

The more detailed financial data of the Brunello Cucinelli brand will be announced in March 14, 2019. Author: white feather plus