2018 Competition Pattern And Development Trend Of Chinese Men's Clothing: Hai Lan's Home Leads The Whole Industry.

The competition pattern of men's clothing in China is similar to that of clothing. The concentration has been steadily increasing. According to the market size of the company, CR10 rose from 11.4% to 16.3% in 2012-2017 years, and from 7.3% to 11.7% in CR5. Because men's diversity of fashion demands is less than that of women, men's fashion trends are worse than women's wear. Formal business men's clothing is more similar to standard products, plus men's preference for sportswear, which makes men's clothing concentration significantly higher than women's.

According to the half year report of Hai Lan's home in 2018, Hai Lan's home opened 475 stores in 2018, 170 stores, and a net increase of 305. By the end of 2018 6, the total number of stores was 6097. Based on the growth rate of Hai Lan's shop, the local men's clothing enterprises are constantly expanding the market. The market concentration of Chinese men's clothing industry continues to increase steadily, which is a big probability event. In 2018, CR10 was around 17.5%.

The market concentration degree is relatively low, and the growth space is relatively large.

Horizontal comparison shows that there is still room for integration of men's clothing in China. In 2017, Japan's men's wear CR5 reached 30%, and other developed countries also exceeded or nearly 20%, 7-8 percentage points higher than that of China. In the future, China's men's wear market leaders, especially local leaders, still have opportunities to increase their share in the structural adjustment of the future pattern, for example, Japan's high concentration rate is mainly due to the fact that fast retailing (UNIQLO) has a 16% share in men's clothing market.

Hai Lan's share rises rapidly, leading the whole industry.

Specifically, the market share of the market brand distribution, in recent years, China's men's clothing industry, local companies are more powerful, in the top five in 2017, there are three local companies, the top ten are 7. The share of Hai Lan's home rose rapidly, rising from 2008 of 0.5% to 4.7% in 2017, exceeding the bestseller in 2014. The other ten top domestic companies are Luo Meng, YOUNGOR, GXG, Bosideng, Semir and Mark Ed Faye.

In the foreign companies, the market share of 3% of the market is second, mainly composed of JACK&JONES and Slade, which are the leisure men's wear brands. JACK&JONES has been ranked first in the men's clothing market in China for a long time. It is one of the most popular casual men's clothing brands in the country. In recent years, the market share is still rising slowly, but in 2014 it was surpassed by Hai Lan's home, and the market share was 2.3% in 2017. Slade market share rose from 0.1% in 2009 to 0.7% in 2017.

The other two foreign companies in the first ten years were fast fashion giant fast retailing (UNIQLO) and Inditex, all of which grew rapidly. The market share rose from 2008 to 0.1% and 0.1% in 2017 to 1.6% and 0.9% in the year to third and eighth respectively. Inditex's ZARA grew rapidly, with the market share rising from 0.1% in 2008 to 0.7% in 2017, and the other men's brand MassimoDutti accounted for 0.1%.

In the local companies of TOP20, except for Hai Lan's home, GXG, Mark Ed Faye and Taiping bird, the remaining market share has remained stable for nearly ten years, all of which are traditional brand names for deep plowing men's wear or casual wear, including Qipai, China lil, CABBEEN and so on.

Driven by fast selling and Inditex, the cumulative market share of TOP20 companies in China has increased steadily from 3.2% to 7.6% in 2008-2017 years. The index of local companies fluctuated after 2012.