True And False Canadian Goose Incident Koala Proposed To Go To Canada With Consumers.

Koala, an e-commerce platform, has recently fallen into a storm of "genuine and fake Canadian geese".

According to the Red Star news report, a Beijing citizen surnamed line bought a canadian goose down garment at the price of 5567.04 yuan at NetEase koala in December 18, 2018. After receiving the goods, he thought the workmanship was rough. He sent his photos of the security labels and Logo to the canadian goose official website. In December 26, 2018, we got a reply from Canada goose mail, saying that the canadian goose down jacket purchased was not authentic.

The consumer then complained to NetEase koala customer service that after the failure of communication, complaints were Lodge on Sina consumer service platform in January 3rd. The NetEase koala sent mail to Canada goose's official website on 5 January, and asked the canadian goose to verify whether the same down garment was genuine as consumer Ivy. On the same day, the canadian goose replied that the down jacket was genuine.

Because the two identification results of the same down jacket were different, the line lady again sent an email to the canadian goose's official mailbox. In January 6th, the canadian goose replied and apologized, indicating that the two cases were identified as "unauthentic".

In January 8th, NetEase koala released a statement in micro-blog, saying that it was confirmed that the Canadian geese sold on the platform were certified by the double check of the internal and canadian goose authorities, and that it would be sent to the canadian goose headquarters for physical identification under the supervision of notaries.

After the NetEase koala issued a statement, consumers questioned the IT times. One was that the canadian goose did not mention in January 8th the statement that the canadian goose was not authentic about the two cases. Two, it was considered that the NetEase koala did not verify the identity of the canadian goose as a platform. Instead, it called the consumer identity of Ivy, claiming that he had bought a second-hand goose down jacket from Canada, but the down jacket was actually brand new.

In response to questions from consumers, NetEase koala sent a response to the interface news on 10 January, indicating that the mail inspection channels were not rigorous and authoritative. Currently, the goods are stored in the Dongfang Notary Office of Hangzhou, Zhejiang. It is proposed to go to Canada with the consumers to conduct physical identification of down garments, and are willing to pay the expenses arising therefrom. "If the commodities are certified, consumers are invited to make an apology in order to eliminate the impact and refund the fees paid by NetEase koala. If the goods are not certified, the NetEase koala will make an apology publicly, compensate the consumers' mental loss, and make economic compensation in accordance with the promise to pay ten times the amount they buy."

As of press release, NetEase koala is still waiting for consumers to respond.

In this incident, in addition to differences between NetEase koala and consumers, NetEase koala also raised doubts about Canada goose in its statement in January 8th, "asked to talk about Canada goose China Representative Office, and apologized to consumers and sales platform for its opaque and inaccurate brand identification process. At the same time, we also call on consumers, industry and competent authorities to supervise the canadian goose together and urge them to improve the identification process.

The interface reporter contacted the canadian goose brand, and before the release, the Canadian geese had not responded.

The core of controversy in the "true and false canadian goose" incident is whether the identification procedure of canadian goose is rigorous and whether the result of identification is accurate.

Canada goose entered the Chinese market in 2018. Currently, there are two flagship stores in Beijing and Hongkong in Greater China, and a flagship store is opened at Tmall. The Canadian geese customer service brand does not verify the authenticity of the brand in China, so consumers and NetEase koala only conducted three "mail checks" through the Canadian geese facing overseas users' mailboxes.

The three mail inspection received three replies of "non genuine", "genuine" and "non authentic". The consumer confirmed that the canadian goose's last "non genuine" reply, while NetEase koala's view was that the mail inspection was not rigorous and authoritative.

Consumers and NetEase koala stick to their own words. The result of canadian goose mail that should be taken as a criterion is also questioned by NetEase koala. This is a deadlock.

Canada goose has no official way to verify authenticity in China, but the fight against counterfeit goods and imitation is a long-term struggle faced by Canadian geese. At the beginning of 2018, Canadian geese had accused an unknown Chinese company of Chicago's federal court to prosecute its commercial infringement, which sold fake canadian goose products on hundreds of unauthorized websites, which affected the sales performance of Toronto's head office.

It is frustrating that the defendant's status can not be found. The source of the goods may be the same as hundreds of fake sellers in China. This is a lawsuit that can not be ended.

In 2018, canadian goose CEO Dani Reiss interviewed the interface news. It said that fake goods increased the popularity of Canadian geese to a certain extent, but the fake products also made the good reputation of the brand diluted, and the emergence of more and more canadian goose commodities that were difficult to distinguish between genuine and fake could also create consumers' aesthetic fatigue.

Canadian geese are struggling against counterfeit goods and the rights and interests of consumers are hard to guarantee. If consumers refuse to go to the Canadian brand headquarters for identification with NetEase koala, the incident will probably slide down to the end of Luo Sheng men. Author: Zhang Xinyu ZXY