How Does Ganni'S Sales Director Open Up His Career?

After moving from Texas to New York, Jess Green, who had no idea what wholesale was, started her career as a Parlor Showroom client manager, while Broolyn was selling suitcases from door to door selling jewelry.

After working in Parlor for nearly four years, she moved to BPMW, a public relations, sales and marketing organization, where she opened Showroom for women in two years.

According to the world clothing and shoe net, in 2014, Green left BPMW and founded sales and

Consulting company Ven Agency, through the company, she works with the Copenhagen based contemporary fashion brand Ganni (Gansu).

In 2017, L Catterton, a private Holdings Company focused on consumers, bought it.

51% of the shares will bring the Danish brand to the global market.

In 2018, Green became Ganni's US sales director.

In May last year, the company launched an e-commerce website in the United States.

The brand's sales in 2017 are estimated to be about $45 million, and its revenue in 2018 is expected to grow by 50%.

How did you start your career in fashion?

I did not leave Texas to do something.

But I am an intern in the exhibition hall of a new designer in Soho.

As a small town girl, I just thought, "I have to work here. I will pretend that I can do it," I really did.

After three or four months in Parlor Showrooms, I made a speech about what I think I can change inside the company and what I have achieved so far.

They took a risk on me, and I was assigned to represent several designers.

This is the best working experience in my life.

I took 8 series of fashion, drove a RV in the south for two weeks, and always lived in camping ground - we were really busy.

When I left, I had already represented all the designers of the company.

I regard it as a full-time job, just like it is my own business.

I was the first one to go there, and the last one to leave.

I understand the cash flow that small businesses need to survive because they can't hold the exhibition hall for a long time, and I help them achieve their goals there.

It's a special quality that someone cares so much about your work.

What was the most profound lesson you learned at the beginning of your career?

You may lose what you build at any time.

You can do anything you can for a designer, but there are always others who promise them more.

We quickly trained a designer and achieved great success, but then everyone saw the designer, and their cost was even lower because we finished the hardest part.

There are many exhibition halls, consultants and freelancers in New York. You must stand out, or someone will take the best things you have done and move on.

You have to be the one that everyone wants to cooperate with.

Relationship is everything.

In your opinion, what is the most important skill to do well in this business?

Many people only care about quantity, hoping to get bigger orders, because someone is designing a series.

You definitely need to know something about numbers, but you also need to be smart about your business.

It can be something simple, such as being ready to sell something on a basic electricity supplier.

For example, if they give you accounts for sales reports, you simply put each size of the merchandise into the shopping cart to see how much is left.

In the final analysis, however, the key is whether it can be sold and whether it is willing to talk with buyers.

This is not necessarily to get the largest order, but a variety of things that are combined to make every team satisfied, that is, the purchasing team and the stores they represent.

How do you change your identity from working for someone to a boss?

When you work in a company, you are a full-time employee, and there is no limit to the amount of work you can afford. This means that one person can represent 12 designers.

You can't control it. You have to make a commitment to the designer. This is a very difficult situation.

Because many exhibition halls and institutions are short of staffs and lack of qualifications.

I don't want to work like that anymore.

I want more staff to have a more complete system and to ensure that everyone is very successful.

Once I got there, I set up a large consulting business, which is the most satisfying place.

You see a quick result, you work with designers, they are willing to take risks and investments, and you are part of it, which you can't get for an organization.

What is the difference between this work and brand work?

Working for brands is totally different, because your attention is entirely focused on one brand.

You have only one designer, and such a large scale business requires your full time attention.

It is a proud thing to have such a large scale brand, nor is it something I would like to give up.

It has advantages and disadvantages, and how it works is a huge learning curve. Before that, I made all the major decisions, and I know what to do for the industry.

This is still the case, but in the eyes of enterprises, this is a huge adjustment.

But I work closely with the headquarters for a very successful contemporary brand.

We are a very close family, and all of us are striving for the success of the brand -- excellent partners, best positions and many exciting things that happen to us.

You come to the company every day with a goal.

In your opinion, what kind of talents are most needed in the sales industry?

I can hire people who have little experience in wholesale, and they may be the best new members of our team.

This is about your personality and the person you want to work with, which is different from the way you get contacts or drafts from an editor or a buyer.

This is about interpersonal relationships, and when you sell a series or a brand, how do you really relate to a person?

I don't care if there is any experience in retailing and wholesale in a person's resume.

But she was recommended to her because of her attitude, personality and drive.

You can't train a person to be a Ganni girl. This is a natural attitude.

In your opinion, what are the essential elements of success in the fashion industry?

You must have your own opinion -- willing to speak and confident enough.

If there is a trend that you disagree with, or something in a sales plan that you feel is not suitable for your market, then say it.

We must be confident, but we must also have a factual basis.

My success depended on my being very outspoken, but I never wanted to sell anything just to increase quantity.

It is based on your understanding of the market and customers, and is willing to talk with them in an honest voice.

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