Facing The Children'S Blue Sea Can Not Be Compared To A New Journey.

2018 the clothing industry is surging, and children's clothing, known as the blue ocean of the garment industry, is no exception.

By the end of 2018, the birth rate of China has been declining, and the demographic dividend is gradually disappearing.

How children's brands stand out in the situation of "crowd fighting" and how to grasp the current form and excavate the new market increments has become the thinking point of all children's clothing in 2019.

In January 11, 2019, the famous children's clothing brand BCOBI could not be compared with the current situation of the industry and the difficulties of shops. In the Chinese children's clothing Town, Zhejiang Huzhou Zhili, it was impossible to compare the industrial park with a summit on the theme of pformation.

The pition summit is also not a metaphor for the signing ceremony of the provincial strategy. The signing scene is unusually hot. The new and old provinces gather together to talk about the trend of children's clothing industry.

Provincial contract signing ceremony

Rise and become popular brand

As a brand of light tide teenage clothes coming out of the Chinese children's clothing Town, Zhejiang Huzhou Zhili, BCOBI can not be likened to the creation of the 2009, with the aim of "creating a civilian clothing brand and building an unsustainable business". For 10 years, it has been adhering to the principle of "efficient, rigorous, pragmatic and innovative" and integrating the nation into the core of the brand.

With the development of the company in the past 20 years, the logistics industry park with 120 thousand square meters in Huzhou has not been compared. The four centers, two wholly-owned enterprises and the six branches have demonstrated the strong strength and strong profitability of the brand.

It is understood that the introduction of international design concepts by international well-known fashion design companies is emphasized. It emphasizes health, fashion, individuality, novel fabrics and rich colors. It is loved by the vast number of consumers and becomes the quality brand of the new generation of parents.

Can not be likened to Chairman Zhu Huiqiang.

With the gradual improvement of people's consumption ability, traffic and commerce also begin to sink. The three or four line city has become the top priority of the garment industry.

It can not be compared to the concept of "close to the masses, light tide" and deep into the three or four line cities. Now it has blossomed in twenty-nine provinces and autonomous regions of the country, and has more than 600 stores.

Transformation, coarse and refined

In 2018, the rapid growth of new retail business, while the traditional business model declined, its extensive management and huge inventory once made the garment industry in a low ebb.

In 2019, we should not go through the starting period and enter the rising period.

20 years of precipitation and 10 years of exploration and exploration, can not be compared to the discovery of the market terminal profit point problems - inventory, and adapt to the trend of the market to adapt to market changes in the innovative retail joint mode.

No analogy marketing vice president Yongchun

It can not be compared to the marketing vice president, Mr. Yongchun told China apparel network: the joint mode has many advantages, first of all, goods can be completely retired, followed by order to speed up the anti model, flash and wholesale and retail co-exist, and then speed up the new product speed, synchronized with fashion, and market integration, effectively alleviate customer inventory pressure.

In addition, the metaphor can also be refined from the essence, to promote the meticulous management mode, to open up the brand commodity chain, to revitalize the products and funds, so that the terminal stores can get rid of the dead cycle of large inventory, high pressure and less capital, and enhance the market competitiveness of the brand.

Can not be compared to the commodity, vice president, He Jian Guo.

For inventory risk control, it can not be compared to the Deputy General of the commodity, he Jianguo said, under this mode, the company only has clear product consumption objects, understands itself, grasps the margin to dare to trial and error, dare to act, and do more to see more, so as to achieve win-win with customers.

In the next 3-5 years, thousands of stores will be added.

The industry continues to be hot, children's wear brands have been roping around the yard, under the offline channels, expanding children's clothing market.

The focus of children's clothing industry in the future is the sense of experience, and the layout below the line is the key to brand building.

Provincial media interviews

It can not be said that for many years it has been insisting on "creating today's fashion and becoming the mainstream of tomorrow". The pformation of this mode to the joint venture mode is "changing strain".

China apparel network understands that it can not be said that in the next 10 years, it will unswervingly pform to the new retail mode. In the short term of three to five years, it plans to increase one thousand stores across the country, open up thousands of brand store projects, and increase the market share of children's clothing under the diversified competition pattern.

Many capital enters the Bureau, the old blue ocean has been dyed red, and the children's clothing industry has been separated from the era of market dividends alone, entering the industry of the shuffling period, and the weak will eventually be eliminated, and the strong will remain.

It can not be compared with the traditional comfort zone, facing the sea, and finally greet spring blossoms.

Source: Mai Tingting, China apparel net