Armed To The Teeth, Brand New Retail Pformation Strong Equipment

Lin Qingxuan's guide, Xiao Lan, came home from work, so he was too tired to lie on the sofa.

Mobile phone nails receive information reminder from time to time, and customers are placing orders on Tmall.

She gazed at the screen of her cell phone with a sweet smile on her face. It was more of an impossible satisfaction, and the fatigue of a busy day vanished.

This is during the 618 year of 2018, Xiaolan's new "Xiao Zheng Xing".

Why did Xiao Lan get such information as nails?

As a result, Lin Qing - Hua is bound by the nail and hand washing of shopping guides. As long as customers add spikes for shopping guides, every single purchase on Tmall is counted as the performance of the shopping guide, and the same amount is deduct from the sales made in the store.

In this way, even when the break time is ordered, people will still have money to take the order.

Xiaolan said, this really has some "Heaven pie pie" feeling.

Lin Qingxuan's new retail pformation, which was completely opened up online and offline, brought the industry's shocking achievements.

From June 1, 2018 to June 20th, the sales of Lin Ching Shun line doubled three times, even though the Shanghai market which had been hard to swallow increased by 105%, more than doubled.

Intelligent shopping guide, Ali new retail "Wang Zha" show power

The interoperability between nail and mobile phone Taobao enables powerful organization and management platform to join forces with powerful consumer platforms, and enterprises across the line and offline boundaries to achieve organized global precision marketing and online digitalization.

Nail CEO Chen Hang said that the intelligent shopping guide products to achieve nail and mobile phone Taobao to open up, help solve the retail enterprise customer management and precision marketing problems.

As Drucker said, "the purpose of an enterprise is to create customers". The degree of enterprise's enthusiasm for open-source services is far greater than its demand for SaaS of throttling enterprises, especially in the immature stage of China's enterprise service market.

Since the launch of the new "King fried" product, which is called Ali new retail, the intelligent shopping guide system has been able to empower thousands of brands and hundreds of thousands of shopping guides.

Consumers can get a performance bonus from online shopping or online shopping.

Guided salesmen are exploring the new retailing workshops, such as the new retail workbench and the "grass planting", "performance daily" and "marketing closed loop", which are provided by the high frequency nail salesmen.

Tmall mobile mobile workbench, 130 thousand Brand Nail 11

The raffle and the live broadcast of the staple group live together in a large group. The active atmosphere of preparation has become the "fixed action" of L'OREAL electric supplier during the double 11 period in 2018.

Double 11 is more like a party than a test at this time.

"In addition to the raffle, we also use HR to make appointment service with nails to facilitate your preparations."

Eagle, chief executive officer of L'OREAL Tmall official flagship store in Paris, said it is more important to nail the Tmall mobile business platform.

Store operation and overall data at any time, double 11 preparations for "work strategizing".

In 2018, double 11, nail and nail joint Tmall Business Center launched the "Tmall business mobile workbench", this comprehensive nail electric business solution, can help business operators file to get through.

Accept Tmall official notice anytime and anywhere, master first-hand information, real-time and comprehensive understanding of store operation data, and easily learn business growth training courses.

Data from Tmall showed that on the day of double 11, a total of 237 brands reached a turnover of 100 million yuan and became the 1 billion 100 million 1 billion 100 million yuan Club of Tmall.

In most brands of the billion club, the staple has already played an important role in preparing for the double 11, connecting the new retail line and reconstructing the human freight yard, and becoming the truly 11 double combat artifact.

It is understood that in 2018, double 11, more than 130 thousand of Tmall merchants opened Tmall business mobile workbench, L'OREAL, Zhou Dafu, Nike children, BOSCH appliances, Dongfeng Renault, Luzhou Laojiao, Mei, GREE.

Linshi wood, mercury home textiles, GXG, Korean clothing house, good shop, cotton era, AOKANG shoes, Vinda, paraquat, Ttiumph, miss you, Goldlion, Liushen and many other large and foreign domestic and foreign brands are preparing for battle through nails.

Quick reaction, 60 thousand Ali little two combined with nail operation

In 2018, double 11, Alibaba business more than 20 business plates to fight together, how can such a huge organization achieve efficient communication, flexible collaboration?

The traditional way of working under line, to prepare a project like double 11, may take a huge amount of time and manpower, and the online virtual project set up through the nail platform is simple and efficient.

At the same time, the information flow communication on the nail is also directly to the front line. A command from the management can synchronize to all the Alibaba two seconds in a few seconds.

Management decisions are processed promptly.

In addition, the Alibaba Alibaba produced a shining 11 double answer through collaboration with businesses on nails.

In the final analysis, new retail must be realized through the pformation of the role of "human".

From consumers, shopping guides and business operators to Ali II, nail has opened up the important link of "human" in the new retail chain, and has stimulated the innovation vitality of the organization through the digital pformation of the enterprise, and realized the deep pformation of the new retail business.