A NBA Jersey Also Has Many Good Stories To Read.

Last time we talked about the classification and collection of football jerseys. This time we talked about basketball jerseys. NBA is the first choice for fans to collect jerseys.

Like NBA's broadcasting rights, NBA's jersey sponsors have been turning around almost twenty or thirty familiar companies in the past few years, leaving behind many good stories worth reading.

NBA's jerseys, in the past, although there were designated sponsors, but also allowed other brands to make different versions of the jerseys, which allowed the NBA Jersey to be released in the US version, and the European version was equivalent to a brand of different Jersey in the same age.

Before 1989, NBA's jerseys were made by Sand-Knit, a local manufacturer. Sandknit was an old American Jersey manufacturer and was founded in 1921 by John Sand in Chicago.

Sandknit has a good reputation in producing sportswear, especially for the professional athletes, universities and high school teams.

Sandknit not only sponsored NBA jerseys, but also sponsored NFL.

Then, in 90s, Champion, which was familiar with the Chinese, began a 10 year rule with more avant-garde colors and designs. The most famous one is the Orlando magic's striped Jersey. This jersey comes from the famous designer Jane Barnes's handwriting. She replaced the letter "A" with a big star according to the name of the magic team.

Inlaid in the middle of the "Magic", the surrounding area is supplemented with fragmented small stars, and several fine lines like the galaxy hang upside down, so that this magic colored shirt and the name of the magic team complement each other.

But at the beginning of the 97-98 season, Champion's position was divided by Nike and STARTER, and three of them had 10 NBA teams. In the 99-00 season, PUMA replaced STARTER and entered NBA, ushered in the new "Three Kingdoms era" of the NBA Jersey market.

In 2001, Reebok replaced PUMA to enter NBA and became the exclusive sponsor of NBA in the following 04-05 season. In 2006, Adidas completed the acquisition of Reebok company, and threw 1 billion dollars to become the exclusive sponsors of NBA. In 2018, the NBA and Adidas contracts expired, and it signed a eight year Jersey contract with Jordan to become an exclusive sponsor.

This sponsorship is exclusive at the same time. Within the contract, the NBA Jersey manufacturer can only be Nike.

It is worth noting that before the signing of Nike, NBA's players' jerseys Do not allow sponsors to show up, so there is no sponsor's own brand logo on the Jersey we see in the competition species. This practice has not been broken until NIKE re signed NBA last season, regardless of the fan version or the player's version of the Jersey, Nike's logo will occupy the top left corner of the Jersey.

Although it seems that the Jersey is not very different, it is very particular about the real collectors, especially the details and grades of the jerseys, and the price will increase with the scarcity.

The entry level Jersey includes three levels: Replica (REP), Swingman (SW) and Authenic (AU).

They are offset printing fan edition, single embroidered fan edition, player edition Jersey.

Fans version of this type of jerseys mainly refers to two kinds of REP and SW.

That's the most common Jersey on the market.

REP offset printing fan Edition: the advantage of this version of the jerseys is relatively frivolous, the disadvantage is that it is difficult to keep long term, and the adhesive is easy to wear. For a long time, it may not be able to wear. The price is about 300 yuan.

SW single layer embroidered fan Edition: the fabric is the same as the Au player edition, R30, and the old R30 is embroidered, embroidered with the name and number of the players, embroidered to the empty pattern jersey with mesh.

The new R30 is hot stamping.

This version of the Jersey is relatively easy to wear, the price is around 500 yuan.

Authenic player's Jersey: it has the same material as 95% on the ball worn by the stars.

But Authentic is specially built for fans, not big in size.

The number of players is stitched on a single or multi-layered front and back twill. The names and numbers of the players are embroidered, and different colors are embroidered with different cloth.

The retail price is more than 1000 yuan, which is not easy to start.

The more advanced competition level jerseys -G (Game Jersey): collectors' love, because the G level jerseys are set for the game, so all the G uses Pro Cut - tailored to match the sportsman's body shape, so G naturally has no size. The top-level workmanship and fabric are consistent with the AU version.

The dressing room version, GI (Game issued), is a spare jersey for players in the NBA competition. It is used to temporarily replace players. The next season is marked with a price of 2000 yuan.

The fall version Gu (Game used): that is the jersey worn by NBA players, the most authentic Jersey, its collection value is the highest, and the domestic price will not be less than 4000 yuan.

After the Nike took over, the designer incorporated the iconic elements of the 30 teams in the design of the Jersey, and both the color matching and the patterns made a strong local flavor.

Houston Rockets' jersey printed on the chest of the "rocket" highlights the Chinese complex of this team; the New York Nicks team has not only the NBA team KNICKS, but also the world-famous baseball team N.Y.C; the Losangeles Lakers overall Python skin pattern design highlights the spirit of Mamba, and there will be countless classic jerseys in the future NBA.

In addition to the urban version of the jerseys, Nike also brought a new exclusive right for the successful NBA playoff team last season: 16 teams who succeeded in the playoffs last season will have the right to play in the Earned Edition for the second half of NBA 2018-19.

That is to say, after the all star weekend, we will see another new color matching Jersey.

In fact, in the past ten years, ADI's monopoly on NBA jerseys and many classic jerseys made many ashes collectors have a special liking for ADI Jersey.

The Nike, who has always been criticized in the design of the Jersey, has tried to conquer the hearts and purses of the fans with a rare big hand and all kinds of dazzling designs. In a popular saying, there is always one thing you want.

But a set of jerseys that change the shape and design concept, and really want to win the recognition of the market and fans, still need some time to run in.

Source: sports industry ecological circle Author: Ge Siwen