Exploring The Charm Of Technology And Inheriting The Essence Of Culture -- The Opening Of "Admiration Workshop"

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Solemnly held.

Wang Lihua, a national embroidery master, Huang Yongsong, a Chinese wax dye folk artist.

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He was present and delivered speeches.

At the opening ceremony, "admiration workshop" sincerely invited the national embroidery master.

Tang Xiaohong, the embroidery inheritor of the intangible cultural heritage, Huang Yongsong, the folk embroidery artist, and the Chinese wax dye folk artist, helped to promote the future development of the workshop.

At the same time, the famous artists are famous.

Ye Yuxuan, director of the Beijing Light Industry Branch of the industry and trade technician college, Wang Jianbai and other experts also gathered at the opening ceremony.

Extensive discussions and in-depth exchanges have been conducted.

Inheriting the cultural details and merging the beauty of Art

In the forty years of reform and opening up, looking back on the pformation of development over the past few decades, we gradually moved from the age of material shortage to the rich resources today, from the initial worship of the west to the cultural pformation and cultural confidence that we are now advocating.

Nowadays, "cultural self-confidence" has become the key word in the development of the new era. "Craftsman spirit" has become an important topic of cultural soft power, and the influence of "intangible heritage" has also improved significantly in the world.

The state vigorously strengthens the awareness of cultural relics protection in the whole society, strengthens the protection of precious heritage resources such as intangible cultural heritage, and supports the construction of intangible cultural heritage exhibition, exhibition and learning places, and promotes the productive protection of intangible cultural heritage.

This year is also the 25 year since the birth of the love brand. As a brand with a sense of cultural responsibility, admiration has always regarded the "Chinese brand with cultural influence" as a good vision.

Deep ploughing culture, fertile soil, wide spread, artistic charm

The unveiling ceremony was prelude to the melodious Pipa and Guzheng music. In the atmosphere of antiquity, the gentle embroidered mother displayed exquisite embroidery skills for everyone to appreciate the charm and essence of traditional culture.

Mr. Zhang Rongming, President of the group, delivered a speech at the opening ceremony, and invited all the guests to take the stage to open the "love workshop".

The unveiling ceremony will join hands with national embroidery master Wang Lihua, embroidery Nonmaterial Heritage Heritage Tang Xiaohong, and folk embroidery artist Shi Bai Mei, in the future, together with the platform of "admiration workshop" to work hard to cultivate the fertile soil of traditional culture, and carry forward the true traditional art skills and the essence of Chinese culture.

Mr. Zhang Rongming, President of the group, addressed the opening ceremony.

Speech by Wang Lihua, a national embroidery master

Speech by Mr. Huang Yongsong, a folk artist

Guests and leaders unveiled the "admiration workshop"

Issue appointments to experts

After that, the artistic works of several artists brought a visual feast to everyone. A small art auction made the guests and members of the audience truly feel the value and details of culture and art.

After the opening ceremony, we went closer to each area of the "admiration workshop" to observe the embroidery and embroidery process, and experienced the magnificent shock of a cultural art and traditional art.

The inheritance and development of traditional culture needs to be more innovative, modern and life oriented.

The unveiling of "admiration workshop" carries the realization of the pmission of the culture of admiration, the inheritance of traditional skills and the hi-tech innovation.

In the future, the "admiration workshop" will continue the innovation of traditional culture by innovating the traditional hand embroidery culture and building and developing the intangible heritage industry chain. In the process of technological innovation, it will strive for innovation and integration.

In addition, "admiration workshop" is not only a platform for integration of art and culture, but also a cultural place to provide immersive experience for all. It will be an experiential workshop that combines tradition with innovation and provides services for high-quality lifestyle.

In the near future, "admiration workshop" will affect product research and development, customized services and industrial tourism projects. It will also expand into the "production, study and research" base of the intangible cultural heritage, and become the memory point of the traditional culture of the love group and the new business card of the corporate image.

Chinese traditional culture has a long history, extensive and profound, coming from the same origin, flowing the most pure "craftsman spirit".

Admiration is the practitioner of "creating a better life with love". It is our fundamental and initial heart to satisfy consumers' new expectations for a better life.

At the same time, admiration will integrate the inheritance of culture and art into the times and the public life, and carry forward and carry forward the essence and details of the essence of culture.

The opening ceremony of the workshop has not only demonstrated the cultural consciousness and self-confidence of a Chinese brand, but also harboring the awe of the heritage culture and technology. It is committed to the study, inheritance, research and innovation of Chinese traditional heritage culture and technology, vigorously supporting and training skilled talents in the professional field, developing non heritage creative derivatives that meet the requirements of modern aesthetics, and providing a platform and cultural venue for exhibitions to show and learn non heritage culture and skills in combination with the way of life, so that more people will be aware of the new vitality of intangible cultural heritage and skills.