Italy Luxury Brand Fendi Announces That Wang Jia Er Is China'S Brand Ambassador.

On the 14 day, Fendi, the global fashion brand, said that GOT7 member Wang Jiaer became the Fendi brand ambassador and became the advertising model in China.

On the evening of 13, Fendi, the brand image ambassador of China, was invited to the "Fendi 2019 autumn winter men's wear Milan big show" as an invited artist in China, wearing the Fendi2019 spring and summer series series of Wang Jiaer.

Wang Jiaer's personality and talent, daring to break through and innovate, all of these characteristics are very compatible with FENDI's brand spirit.

The FENDI invited Wang Jiaer to become China's brand ambassador, breaking the shackles and boundaries of fashion and music, and showing the infinite pursuit of classics and inheritance.

"FF Reloaded" can be understood as "Fendi start again."

As we all know, Fendi is famous for its high-end fur, but it is obviously not suitable for the aesthetic and demand of the millennial generation. It also violates the concept of environmental protection and animal protection.

The FF Reloaded series can be said to be a new attempt by Fendi to approach the younger generation.

Fendi obviously also valued the Chinese market very much. Wang Jiaer, a large traffic volume, wrote songs.

At the end of May, Fendi FF Reloaded Experience landed in Shanghai, and this "Fendiman" was released on the same day.

In recent years, the purchasing power of Chinese market and the energy generated by the younger generation have indeed overturned the attitude of big players.

The typical one should be the cooperation between Burberry and Wu Yifan.

A hundred years old British brand such as Burberry, the former spokesperson was Oscar, Eddie, Redmayne, Beckham's two sons, actress Jamie Campbell Bower, musician Leo Dobson... Are all British.

In 2016, there was a non English spokesperson, Wu Yifan.

Then Wu Yifan opened the road of "taking the show".

The first show is 2016Burberry London autumn winter fashion week, and also a curtain call for the leading model.

In addition to the young players, Dior's spokesperson also retained a very stable core figure, such as Natalie Bowman, who is also Oscar's actress, but mainly from her debut is the high intelligence quotient Wen Wen Ching line, which is also very consistent with the noble sense of Dior.

Dior 2019 spring and summer men's show has invited three Chinese male stars, Huang Xuan, Huang Jingyu and Jacky Heung.

Among them, Huang Jingyu is the ambassador of Dior fragrance family, and Huang Xuan is the spokesman of China brand.

Luxury brands choose to use supermodels as brand ambassadors in the early days.

Because the main crowd of luxury goods is rich people, stars have strong personal image labels, improper use will reduce consumers' sensitivity to brands.

Supermodels only need to create an image that can be recognized by consumers in advertising blockbusters, such as successful men and women.

"Enter Fendi brand center