Qinghai Carries Out In-Depth Research On Embroidery To Create " Qing Embroidery " Cultural Tourism Business Card.

In order to create "Qinghai embroidery" brand, in from January 7th to 9th, Qinghai provincial cultural and Tourism Department organized the relevant experts of the provincial non heritage protection center, Qinghai Normal University and other units to go to Xining, Haidong, Huangnan, Hainan and other places to conduct in-depth research on standardizing the development of the industry, carrying out the skills inheritance, training of employees, strengthening publicity and promotion, and enhancing the awareness of intellectual property protection.

The research group went deep into the folk embroidery workshops, embroidered households, local embroidery and embroidery industries, embroidery families, companies and local trade associations in the form of Ryan's Art (embroidery), Tu pan embroidery, Tibetan embroidery, Huanghe embroidery and leather embroidery. Through field visits and seminars, it was thoroughly communicated with the heads of cultural tourism administration departments, non heritage inheritors, embroidery practitioners, designers, and business leaders, and through the investigation, we basically grasps and finds out the current situation and the "family property" of Qinghai embroidery.

It is understood that Qinghai has a large number of embroidery, rich themes, exquisite workmanship, fine production, wide range of uses, distinctive features, rich products and many employees. It has a significant role in promoting national traditional culture, intangible cultural heritage protection and inheritance and development, cultural tourism integration and development, promoting farmers and herdsmen to increase incomes and get rich, poverty alleviation and Rural Revitalization.

At the same time, it is also found that there are still problems in the development of embroidery in Qinghai Province, such as small scale, scattered organization, weak innovation ability, lack of design strength, inadequate training of employees, unbalanced development among different regions and categories, and no unified brand.

Next, the Qinghai Provincial Department of culture and tourism will form a Qinghai Embroidery Research Report Based on the investigation and research, carry out top-level design, increase publicity and promotion, vigorously promote the "Qinghai embroidery" brand, and constantly improve the popularity and influence of Qinghai embroidery art, and create a cultural tour name calling "Qing embroidery".