Since The Implementation Of The "Electricity Business Law" In The Past Month, Purchasing Has Been "Dead"?

Once crazy purchasing agents, under no clear legal constraints, crazy to get rich for nearly 20 years.

Finally, their financial resources were terminated. The electricity business law, which had been solicited for 3 times, examined for 4 times and improved for 5 years, came into effect in January 1st this year.

Some experts assert that the era of "quick buying" and "making money" has come to an end.

After nearly 1 months' implementation of the electricity business law, what is the validity of this law?

You will find that the dazzling foreign products still appear in the circle of friends, the widely spread WeChat "title" has not yet been staged, and the bold Koreas still go back and forth in the two countries.

It seems that everything has not been stopped.

The only difference is that panic talks are spreading, and purchasing agents begin to "group anxiety", and they linger at the edge of the law.

A senior purchasing agent said: "the rules of the game are in crash, and the whole industry crisis is coming. The shuffle period has arrived.

This is a guerrilla between individuals and laws, and a game between platforms and regulators.

Everyone, sell and cherish! "

A night's panic

Lv Xuan (a pseudonym) is confused about the future.

She did not know how to respond to the inquiry and order in the purchasing group.

"I don't plan to go out recently, but I'm afraid that the other side is" running away ". It's not easy to accumulate customers.

Every time she hesitated, she could see 4 months ago.

Back to the evening of September 28th, a Seoul non-stop flight to Shanghai landed at Pudong airport.

Many of the passengers on this plane are Han Dai, and Lu Xuan is one of them. "There are two reasons for choosing this flight. One is that there are fewer people at night, so it doesn't have to stay at the airport for too long." two is the cheap price of red eye flights, "she recalled.

Customs check!

Four words were repeated across the screen.

An unusual scene has emerged: dozens of people are anxiously opening their luggage on the turntable. They either tear down the packaging, or exchange goods, or even pay "help" to ordinary passengers.

"Later I heard that seventy or eighty people on this plane were buying on behalf of the family. It was horrible," Lv Xuan said. The suitcase needed to be checked out by X ray machine.

lose all the capital invested

According to the regulations of the Chinese Customs on personal belongings, the duty exemption for entry is 5000 yuan, the duty rate of cosmetics and watches with a price of more than 10 thousand yuan is 60%, and the rate of skin care products is 30%.

Lv Xuan knocked on his cell phone: the mask was fined 25 yuan, the essence liquid was punished by 700 yuan.

Eventually, her suitcase was fined about 9000 yuan.

"I heard that someone had been fined 1 million 800 thousand of the watch, and he knelt down to the customs, but still did not escape."

The behavior of Shanghai customs shocked the purchasing circles nationwide, and this day was also called "the worst day" by purchasing agents.

From this day, the Korean people in Shanghai disappeared in a short time.

A month later, Lu Xuan's colleagues started again, they chose to land in Hangzhou, and then returned to Shanghai by high-speed rail, "Hangzhou's security check some loose."

How strong is punishment?

Sina Technology simply calculated the accounts.

For example, SK-II fairy water, domestic counters price is 1450 yuan, Lu Xuan's purchasing price is 980 yuan.

If the customs is required to pay an administrative tax of 50%, the purchase cost of this bottle of fairy water is 1470 yuan plus the express fee. The price is higher than the domestic counter price.

So in the majority of the purchase eyes, a penalty is not only "heavy loss", it is likely to be "no return".

Revenue regression

Since the implementation of the "electricity business law", the "9. 28 Shanghai airport incident" began to be staged everywhere.

For example, the Beijing customs has listed the Japanese and Korean flights as the focus of investigation, especially the investigation of red eye flights.

Another example is the Shenzhen customs, equipped with a face recognition system in the E channel to compare the information of passengers' clearance time and times with the departure port records. For frequent visitors, they are allowed to release essential items.

As a result, there are no water users to return to mainland China and Hongkong.

The decrease in the number and frequency of purchasing agents led to a sharp decline in sales of cosmetics such as South Korea and Hongkong.

A set of data that can be referenced is from Sasa international.

After the promulgation of the electricity business law in August last year, its third quarter sales fell by 2.2% compared with the same period last year, of which the volume of retail and wholesale business in Hong Kong and Macao fell by nearly 3% compared with the same period last year.

Sasa international pointed out that the reason for the decline is inextricably linked to the electricity business law, and the cautious behavior of purchasing agents and water users has led to a retrogression in store sales in Hongkong.

Compared to Asian purchasing, the status quo of European purchasing is relatively clear.

A European purchaser told Sina technology that the "electricity business law" had little impact on many European countries, mainly because of the different ways of playing.

In France and other places, overseas students participate as buyers. The upstream purchasing agent has formed a purchasing network in large shopping malls, such as "Lord Buddha". After receiving the order, they will hire students to go shopping, and send them back to some place in China by logistics, and then dispersed by domestic personnel to express them everywhere.

European buyers are worried about the rising cross-border electricity providers.

It turned out that half an hour before the plane landed, customs officers at Shanghai Pudong Airport suddenly closed the "Declaration free access", which means that all baggage arriving at passengers must be checked.

Platform game

Indeed, personal purchasing is gradually going to the end, and the platform based cross-border electricity supplier has begun to rise.

With the continuous improvement of market supervision system and law, the barbaric growth of purchasing industry will also go along with the regulation.

As the largest two largest e-commerce platform in China, Alibaba and Jingdong have launched a game in the electricity business law.

E-commerce analysts told Sina technology that the impact of the electricity business law on Ali is greater than that of Jingdong.

The person pointed out that the business model of Ali and Jingdong is different. Jingdong belongs to the B2C mode. Businesses have online business registration entities, and online revenue will be incorporated into the tax system, so the law has little impact on them.

In contrast, Ali's Taobao mainly adopts the C2C mode, and some sellers do not pay taxes in the name of natural person shop, so the law has a greater impact on such groups.

A report also reflects the seriousness of the problem.

According to the electricity tax research report released by Central University of Finance and Economics tax planning and legal research center, Tmall, Jingdong mall, suning.com and other 10 party third party platform B2C electricity providers have all registered tax and implemented normal tax payment.

Only individual merchants will avoid tax by issuing invoices or false invoices.

In contrast, in the C2C electricity supplier, the private shops are generally not paying taxes or paying less taxes. During the period from 2012 to 2016, the amount of tax paid less showed an increasing trend year by year.

According to the average tax burden of the industry, the research group calculated the amount of the two main taxes that the national C2C electricity supplier paid less, that is, the amount of value-added tax and personal income tax: compared with the physical store, the C2C electricity supplier paid less taxes between 2015 and 61 billion 433 million yuan in the 2015 year, and paid less taxes between 53 billion 153 million yuan and 74 billion 792 million yuan in 2016.

According to media reports, some experts close to the legislation have said that some of the rules in the electricity business law are "fuzzification". This can be seen as a compromise, thanks to the game between the platform and lobby, and there is still a big variable in the future.

epilogue

In any case, the industry of "barbaric growth" has been included in the supervision and impact tens of thousands of purchasing jobs.

Many analysts believe that the implementation of the "electricity business law" is not the end of purchasing, purchasing is not illegal, and tax evasion is illegal.

The "electricity business law" is to take the purchase from the edge of the law back to the right track.

At the same time, the rise of cross-border electricity providers regulate the whole industry, but to a large extent, it depends on the support of national policies.

After the Spring Festival, Lu Xuan, who had been on the sidelines for over two months, decided to go to Korea again. The life of "walking tightrope" continued until the arrival of the standardization and institutionalization of the industry.