The European Fashion Custom City And The European Blue Network Live Broadcast Base Were Successfully Held.

In January 25, 2019, jointly organized by the people's Government of Keqiao District of Shaoxing, the European Federation of small and medium enterprises and the National Federation of handicraft industries in Italy, the founding ceremony of the European custom city and the European blue network broadcast base jointly held by Shaoxing Keqiao City Textile City Construction Management Committee and Zhejiang tenth Fashion Management Co., Ltd. was successfully held in Keqiao. This is the first industrial activity of the 2019 "monthly exhibition and fashion day plan" in Keqiao district.

Oliviero Giuseppe, vice president of the European small and medium enterprises alliance, Consul General of Italy consulate in Italy, Fusco Guido, vice chairman of Italy handicraft industry federation, Vanacore Michele, chairman of Italy East China Economic and Cultural Development Association, Yang Weiqing, standing committee of Keqiao District Committee and propaganda minister of Shaoxing, Keqiao, deputy secretary and deputy director of the Party Working Committee of construction and Management Committee of China Light Textile City, Keqiao City, Shaoxing, deputy director Shen Yuxiang of Construction Management Committee of China Light Textile City, Keqiao City, Shaoxing. And other leaders attended the meeting.

Keqiao district is the most developed textile industrial cluster in the country, with well-developed economy, obvious industry, profound culture, prominent location, convenient transportation, beautiful environment and complete supporting facilities. 40 years of reform and opening up have yielded fruitful results. The market area is 3 million 900 thousand square meters, the business space is more than 2.8, and there are more than 5 kinds of business, and there are more than 3 million households. In 2017, the annual turnover of the market group is 164 billion 250 million yuan. However, extensive development also brings negative effects, and its short boards and bottlenecks are becoming more and more obvious. Therefore, Keqiao's textile fabric technology content enhancement, product brand shaping, supply chain improvement, industrial chain extension, diversified new market space expansion, new industrial system's re integration and creation are all urgent problems that Keqiao must solve.

In today's commercial arena, the core competition is how to establish a new relationship between buyers and sellers from product competition to brand competition, even business mode competition, concept competition, format competition, environmental competition, cultural competition, etc. Creating the "European fashion custom city and the European blue network live broadcasting base" is a continuation of the "China Europe dream factory" project. It can help imported brands open new channels for domestic sales, and help build the "international textile capital" in the new era, extend the Keqiao textile industry chain, accelerate the pace of evolution of China's Textile City, diversify and expand the new market space, and build a new height of the fashion industry.

Yang Weiqing, standing committee and propaganda minister of Keqiao District Committee of Shaoxing Address

Yang Weiqing, standing committee and propaganda minister of Keqiao District Committee of Shaoxing In his address, he said that China has not only "made in China" transformation and upgrading, but also the "consumption of China" which constantly releases the scale effect. China, with its population of 1 billion 400 million, has become the super "world market" for importing and exporting two-way convection. European brands are welcome to join the European fashion custom city. We hope that the European brand companies will take Keqiao as a fulcrum and leverage the European fashion custom city and the European blue network broadcast base as a lever to pry the whole Chinese consumer market.

Murazzani, Consul General of Italy, Mu Lan do Address

Oliviero, deputy chairman of the European SME alliance, Mr. Address

It is understood that the basic idea of this project activity is to make full use of the European brand advantage and establish a new business mode of cultural exchange, design exhibition, personnel training, product customization, coffee drinking, shopping and tourism in Keqiao, China. The new concept business mode of multi product convergence and multi resource integration is used to develop the high-end Internet market in Keqiao, China. The largest B to C base in China is established in China's Keqiao, and plans to introduce about 200 European fashion and accessories brands and other related custom brands. The basic purpose is to enhance the consumption concept, improve the quality of life, lead the new consumption demand, tap new economic growth points, and create a new era of customized personalized fashion service.

Huang Yanting, chairman of Zhejiang Tencel Fashion Management Co., Ltd. Project introduction

Huang Yanting, chairman of Zhejiang Tencel Fashion Management Co., Ltd. The European fashion custom city and the European blue network live broadcasting base is the first European fashion industry headquarters base to build European fashion industry design, production, processing, sale and offline. It is original, leading, exemplary, and radiating products to China and the world. The project is an important step for Keqiao's textile industry to fully integrate into the global economic integration. At the same time, it will comprehensively pry up the internationalization and fashion of Keqiao's textile industry, and play an engine role for the comprehensive transformation and upgrading of Keqiao's textile industry, so that Keqiao can truly become the cradle of European brands and a paradise for fashion consumption.

The European small and medium enterprises alliance, the China Light Textile City Construction Management Committee, and Zhejiang Tencel Fashion Management Co., Ltd. signed the contract at the scene.

European small and medium enterprises alliance, China Light Textile City Construction Management Committee, and Zhejiang Tencel Fashion Management Co., Ltd. unveiled the ceremony.

Pose for a group photo

Europe has been in the leading position in the fashion industry. It is the birthplace of many of the world's top luxury brands. The world's four most famous fashion week three are located in Europe, and the fashion customization industry in Europe has a long history. Keqiao is not only a famous textile city, but also an open and inclusive new city. It has good industrial foundation, rich textile products and popular fashion trends. Cooperation between the two sides has broad foundation and great potential. It is believed that the joint efforts of both sides to create the European fashion customization city and the European blue network live broadcasting base will surely become a new height for China EU economic and trade exchanges, and will become a booster for the transformation and upgrading of the traditional textile industry, and will become the growth pole of Keqiao's high quality development.