"The Ten Hotspots Of Chinese Business In 2019" Released In Beijing

In January 20, 2019, the ten hot spot of Chinese business in 2019, sponsored by the China Federation of Commerce, the China Merchants Federation Expert Committee and the Hongkong Feng's group Li Feng Research Center, was released in Beijing.

The "ten hot topics of Chinese business outlook" is the annual brand project of the China Federation of Commerce, which has been released for sixteen consecutive years. In September 19, 2018 and October 23rd, more than 30 experts from the review group held two seminars in Beijing. On the basis of the 160 experts' opinions, the ten hot spots of Chinese business in 2019 were finalized and a review report was written. The Li Fung Research Center, based on the review report written by experts, produced the "ten hot English reports on Chinese business in 2019", which was released to Hongkong and overseas media and business people.

The ten hotspots of Chinese business in 2019 are:

Hot one: consumer goods market stability, innovation, quality and growth, the first driving force for economic growth is more prominent.

In 2018, with the drop of investment and export growth, the significance and role of the stable growth of the consumer goods market were more prominent. At the same time, the growth rate of the physical commodity market slowed down when the proportion of residents' service consumption increased rapidly. The central authorities take effective measures in terms of supply side and demand side, business environment and consumption environment to stabilize and expand consumption, meet the needs of people for a better life and promote the high quality development of consumer goods market. Innovation, integration, big data, artificial intelligence, experience, convenience, quality and green are all new concepts of business development. They are also the highlights and hotspots of market active prosperity, stimulating residents' consumption enthusiasm and potential.

In 2019, China is still facing severe and complicated international environment and uncertainties, facing many problems and pressures of domestic economic and social development. But as China implements a higher level and higher quality reform and opening up and innovation and development, under the strong leadership of the Party Central Committee with Comrade Xi Jinping as its core, China will speed up the spanformation of economic growth kinetic energy and continue to maintain steady progress, improve quality and increase efficiency.

Looking forward to the development environment of China's consumer market in 2019, the foundation for steady growth of consumption is stable, and the factors of technological change are increasing. It is estimated that the total retail sales of consumer goods will increase by about 9% in 2019. In 2019, the characteristics of innovative consumption in the consumer market will become more prominent. Business formats, business models, consumer experience, service functions and marketing innovations will be colorful, and small and micro shops will further expand and develop full of vitality.

Hot spot two: the electronic commerce law has been formally promulgated, and an important step has been taken in the construction of the legal system for online retailing.

The electronic commerce law clearly defines the respective roles of the state, enterprises and consumers in the field of electricity supplier from the legal level, expounds the corresponding legal relationship, and makes detailed provisions on the specific contents of rights and obligations. Creating an environment of fair market competition for all kinds of operators is an important legislative principle of the law.

This means that in the past, the "hidden benefits" brought to the electricity supplier due to regulatory oversight and the unfair competition caused by the entity stores will not be permitted by law. The competition in the whole industry will be more standardized, spanparent and fair. Fully reflects the adjustment of online platform trading relations and overall commodity trading competition special requirements, but also reflects the new situation and new requirements of consumer protection under the new situation of electricity supplier development.

Under the background of building the rule of law business environment, the introduction of the electronic commerce law also marks an important step in the construction of the circulation legal system. It has milestone significance. With the increase of illegal costs, the operation of e-commerce enterprises will become more standardized. The focus of competition is also expected to shift from price war to quality, service and other aspects.

Hot spot three: the tide of service consumption is coming. The catering industry has entered the era of data marketing.

In 2018, as mass consumption entered a new era of retail sales, consumption upgrading continued to drive consumption patterns upgrading. How to better meet personalized, diversified, customized and quality-oriented consumer demand has become a hot topic in the industry's innovation and development. At the same time, with the continuous improvement of residents' income level and the gradual popularization of housework socialization and marketization, service consumption is showing a trend of rapid development, and new service industries are blooming.

At the same time, the catering industry's O2O mode is already the trend of the times. The online and offline industry is accelerating convergence. The industry generally believes that no matter how far O2O is going, the bottom line is always the fundamental. Product and service experience is the most important aspect of users. It is the place where users can truly achieve their consumption. The role of the online industry is to help products and services get wider spread, provide convenience for search and consumption information, carry out comparison of prices, implement electronic settlement, and carry out precision marketing with the help of big data.

In addition, with the acceleration of urbanization, community commerce has become the new blue ocean, and the "last mile" of diversified competition has been decisive. In the new round of community business boom in the future, specialized services such as specialist clinics, general hospitals, pet shops, confinement centres, medical beauty institutions, wedding planning and other new services are highly sought after and become the key role of community shopping centers to create "one-stop life scenes".

Hot spot four: commercial innovation and spanformation in Diecai, bringing new atmosphere to the future development of the industry.

In recent years, many retailers have introduced many new business models and retail formats through the application of new technologies, such as AI, block chaining and big data empowerment. Many large and medium-sized retail enterprises, through cross-border cooperation, combined with various formats and businesses to meet the changing needs of the market, and better satisfy consumers. In the future, private brands are in the ascendant of large retail enterprises, and have bright prospects.

In 2018, the retail industry started a flash shop craze. Retailers or branded retailers sold limited products by leasing short-term shops, without having to pay high rents. They could achieve marketing objectives or test new products and technologies, increase interaction with consumers and experience of consumption, thus giving rise to topics and concerns.

In addition, in order to adapt to changing consumer habits, many retailers, besides providing shop service, have begun to seek retail service and mainly through online business. The integration of online and offline accelerates the emergence of "retail to home". This trend is very common in the first and second tier cities, and the three or four line cities are speeding up. Experts believe that the wave of innovation and upgrading of retail industry will continue in 2019 and become the main means of technological competition in the industry.

Hot spot five: expanding imports to meet the needs of people's better life. Global sourcing helps boost consumption and highlight new opportunities.

In recent years, China's "active expansion of imports" signal has been continuously released, and the tariff reduction of three years has covered six aspects of food, medicine, consumer goods, automobiles, electronic equipment, cultural entertainment and other aspects of people's lives. China's import and export trade has gradually shifted its emphasis on exports to the initiative to expand imports.

For the retail industry, expanding the import of goods and creating new supply will also help increase the market share of the proprietary market and change the "two landlord" business mode that has been criticized by many businesses. At the same time, it will also help speed up the process of learning from imitation to innovation, and from low price competition to high cost performance competition, from quantity competition to marketability optimization, so as to drive consumption reflux and expand domestic consumption. At present, the import retail electricity supplier has been mainly purchased by the agent and Hai Tao, and has entered the B2C cross-border integrated electricity supplier.

Experts believe that China's consumption upgrading in the future is becoming a new kinetic energy in the global consumer market. As China maintains its position as a world manufacturing power and extends to the world's largest consumer power, the expansion of the import market will bring a new wave of growth to global economic and trade development and a great opportunity for China's circulation industry.

Hot spot six: the government reduces taxes and fees, optimizes business environment, and reduces business costs.

In 2018, the government work report confirmed the target of reducing taxes and reducing fees, including the reduction of general industrial and commercial electricity prices. The government departments promulgated a series of tax reduction and reduction policies to promote the development of the real economy, so that the total scale of tax reduction and reduction for the whole year reached more than 1 trillion and 300 billion yuan, effectively reducing the burden on enterprises, and also had a positive and far-reaching impact on the development of business.

In 2018, the government placed a more important position in the development of small and micro enterprises, and issued a series of targeted tax relief policies, which is obviously favorable for small and micro enterprises to account for the vast majority of the business services industry.

Experts pointed out that the comprehensive analysis of all the measures introduced, according to the annual calculation, the total can reduce the general industrial and commercial enterprises electricity expenditure over 100 billion yuan, more than 10% decline target. Among them, the electricity expenditure of the commercial service industry should be reduced by tens of billions of yuan. It can be expected that, with the implementation of the policy of further reducing taxes and lowering taxes, the business service industry will further reduce its burden, consolidate its strength, and better serve new impetus for production and consumption.

Hotspot seven: Digitalization speeds up retail efficiency and leads supply chain to form new kinetic energy of economic growth.

In 2018, as the attempt and exploration of new retail became more rational, online and offline retail innovation focused more on the use of big data technology. Digital spanformation showed great potential to enhance circulation efficiency and became the only way for retail industry to seek breakthroughs in spanformation.

There are some new characteristics of Internet companies in the use of digital technology under the power line. First, speed up, the scope of cooperation to expand; two, we are breaking the past practice of supplemental channels only under the line, so as to realize the long, equal cooperation, deep integration and win-win win of each exhibition. Three, data linkage will not only restructure the relationship between online and offline retail, but also enhance the circulation efficiency through the integration and sharing of consumer data.

In order to seize the high ground of digital retailing, more technology will be applied to the retail sector in 2019. At present, the new technologies such as artificial intelligence, Internet of things, AR and VR technology, 5G communication technology, map technology, indoor and outdoor location technology, block chain and other new technologies play an increasingly important role in the spanformation and upgrading of retail industry. In 2019, the process of reconstructing supply chain with digital economy will further speed up, providing space and opportunity for economic growth and dynamic energy conversion.

Hot eight: department store super innovation spanformation theme remains the same, capital account convenience store is cake or trap to be observed.

In 2018, for department stores, innovation and spanformation remain the same theme. Under the environment of increasing competition pressure, the spanformation of format and profit pattern has become an inevitable move. At the same time, the entry of some capital also makes the department store's super innovation and spanformation speed up. However, the path selection and spanformation prospects are still to be tested for more time and more practice.

First, many department stores have begun to relocate their formats; secondly, digitalization has also become a good tool for traditional department stores. In addition, large business super companies are also looking for new development paths, developing new formats, especially entering small businesses such as community stores and convenience stores, becoming the main force of many large supermarkets in the 2018 annual exhibition shop. The retail sales boom is fading, and the business is already in the experimental stage.

Looking forward to 2019, the industry generally believes that the polarization of the department store industry will become more and more obvious. The better the better, the worse the difference will be. Meanwhile, the industry shuffle will go hand in hand with the whole retail industry. For large retailers, under the influence of various factors such as cost, policy and consumer demand, the trend of "small and beautiful" spanformation will continue, and big stores will also seek new market positioning in the adjustment.

Hot spot nine: the rapid development of rural electricity providers has become an important starting point for precise poverty alleviation and Rural Revitalization.

At present, the rural electric business has been deeply integrated with the strategy of poverty alleviation and rural revitalization, and has become an important starting point for solving the "three rural issues". To promote the implementation of the three in one mode of "e-commerce + precision poverty alleviation + Rural Revitalization", e-commerce has gradually declined to poor areas, and its pace is getting faster and faster. The integration of rural e-commerce and precision poverty alleviation and Rural Revitalization has promoted the increasingly standardized rural market competition. The phenomenon of fake and shoddy, shoddy and so on has been decreasing year after year. The export channels of rural products such as agricultural products, handicrafts and tourism products have been opened up, which has effectively promoted the employment and income growth of farmers.

In 2019 and in the coming period, it will be the top priority for the coordinated development of urban and rural areas to continue to fight hard to fight poverty and further promote rural revitalization. In the vast rural areas, whether there is industrial demand or supply of agricultural products, there is a huge market space for the urban and rural trade of industrial and agricultural products. With the continuous improvement of rural areas such as information network, road traffic and commercial establishments, the development momentum of rural e-commerce will certainly be stronger.

First, the "top-down" model gradually turned to "bottom-up" mode; two, "industrial products to the countryside" and "agricultural products into the city" coordinated promotion; three, the rural e-commerce platform will spanform from simple commodity trading to rural comprehensive services; four, rural e-commerce continues to accelerate "east to west" infiltration; five, the "small and scattered" industry structure will be gradually optimized and upgraded.

Hot ten: Express from price war to service war, logistics industry constantly meet the new demand for consumption upgrading.

The business volume and turnover of express industry in China are increasing rapidly, but the profits of the industry are getting lower and lower. The key to solve this problem is the construction and application of intelligent logistics. With the increasing investment in science and technology in China's logistics enterprises, the proportion of R & D expenses of some enterprises has exceeded 5% of the turnover. Intelligent logistics technology has become the commanding height of the logistics industry and the important core competitiveness of enterprises.

With the change of times, customers are attaching more and more importance to the timeliness, security and service experience of express service. Improving service quality is becoming the most important factor for courier companies to win goodwill word-of-mouth. The price war is gradually weakening. From this point of view, the logistics express industry has launched fierce competition in services, and has attached importance to the establishment of core competitive advantages, and professional service capabilities determine the future.

Experts believe that the development trend of the logistics industry in 2019 will be manifested in the following aspects: first, the intelligent logistics driven by scientific and technological progress will become popular and set off a greater wave of innovation. Secondly, the supply chain operation and management capability of modern logistics enterprises will be stronger, and the coordination and control capability of supply chain will be improved simultaneously. Third, the expansion of power and the integration of multi parties will become the norm.