Celine The First Men'S Wear Shop Is About To Open, Which Is More Interesting Than Women'S Wear.

For Celine, the radical reform of Hedi Slimane, a new creative director, is an important turning point in promoting brand development.

The designer not only changed the logo of Celine after he took over, but also stopped the hot bag Clasp and Frame designed by the original design director Phoebe Philo, and also launched the first independent men's wear line for the brand in 2019, which was launched by the 9 moon in 2018, which was designed by the spring and summer Celine Series in 2019.

Recently, for the early 2019 spring and summer men's wear series, Celine will open its first menswear store in mid February in the District of Fran OIS OIS street, Paris, and opened second stores in Milan after its opening.

Celine's chief executive, S E. verine Merle, said that the introduction of men's wear is one of the key points for Celine to expand its brand. In an interview with the financial times, she said: "even though today's fashion industry is still more concerned about women's products, men's clothing will be a tool to promote Celine's continued growth."

According to the financial times, Celine will have more stringent control over the distribution of men's and women's clothing in the future to maintain brand image and existing loyal customers.

"We focus on our own distribution network and will selectively replenish it through wholesale distribution channels."

Merle added.

In fact, in recent years, like Celine, the brand of men's wear market is speeding up.

Just half a month ago, H&M, the high-end brand COS of Swedish fashion group, announced that its first men's wear shop in the world was officially opened in Sanlitun, Beijing. The local fashion brand Jiangnan Buyi launched the men's clothing designer brand SAMO in April 2018. The French luxury brand Louis Vuitton also opened an exhibition in Beijing SKP in January 2018, and sold the men's wear flash shop in 2018 spring and summer men's wear series, and then released the first men's perfume series in May.

This series of actions comes from the rapidly expanding male market in fashion consumption.

According to a survey released by L2, a data research institute in 2018, as the demand for men's clothing continues to grow, the MW market's composite growth rate in the next two years is expected to exceed 6%, while in the next five years, the consumption of men's clothing market will surpass that of the women's clothing market.

In China, this trend has more specific figures.

According to the Boston consultation report, the annual consumption of Chinese male consumers in the online market has been higher than that of women, reaching 10025 yuan.

Although some of these may be the buying behavior of female consumers, it is undeniable that Chinese male consumers are increasing substantially both online and offline.

Their consumption patterns are also more diversified.

Unlike the dark coloring suits and casual wear in the male market, benefiting from the popularity of "sexless" costumes in recent years, today's male consumers no longer fear the bright colors that once used in women's clothing such as yellow and pink. Even skirts, heavy boots and gauze materials have become popular styles in men's wear shops. For example, Dior introduced many kinds of pink suits and floral shirts in the spring and summer series in 2019.

Despite the increasing number of brand names in recent years, the influence of men's wear week by week has been decreasing. However, whether the independent men's wear shops launched by these brands or the beauty products designed for men have proved that today's male fashion consumers are carrying huge consumption potential.

As for Celine's new store, the male consumers who really love the brand have their own world at last.