Hermes Said That China'S Sales Did Not Slow Down In The Four Quarter, The Growth Rate Was Flat.
The initial sales data of the company Herm e s International SCA (HRMS.PA) Hermes international continued to show that China's luxury market has not slowed down.
The fourth quarter of the Hermes Asia Pacific market recorded a 11.6% fixed exchange rate growth, excluding Japan's 8.1% growth rate, reaching 13.1%.
At the beginning of this year, the brand set up three new Chinese stores in Hongkong, Changsha and Xi'an, and renovated and expanded the IFC stores in Shanghai.
At the end of the year, the growth rate of the US market was significantly reduced. The growth rate of the fixed exchange rate of 7.9% was almost half that of the three quarter of the three quarter. This shows that Chinese consumers are returning to boost domestic market consumption while other tourist markets have recorded a slowdown.
In 10-12 months, sales of luxury goods group in France recorded an increase of 10.1%, from 1 billion 499 million 100 thousand euros to 1 billion 650 million 200 thousand euros, and the fixed exchange rate increased by 9.6%.
In the performance outlook, the Hermes group said that despite the increasing uncertainties in the economy, geopolitics and exchange rate around the world, the company is still confident that fixed exchange rate growth will be realized in 2019.
Solid growth spurred the Hermes group to sell nearly 1.4% euros and 527.20 euros in early trading.
The Group Chairman and chief executive Axel Dumas said in a statement that he was satisfied with the performance of the past year, and the group achieved nearly 6 billion euros in revenue, showing the continued attraction of brands and products.
The fixed exchange rate increase of 9.8% in leather goods sector is still a stabilizer, and the apparel and accessories category increased by 11.7% in the four quarter.
The French group said that the two factories of Guyenne and Montereau will be put into operation in 2020, and another Louviers new project is expected to be completed in 2021.
The company also expects its annual operating profit margin to be about 34%, a record 34.6% in 2017.
Herm s International SCA (HRMS.PA) reported a 501 euro on Wednesday, with a high or low volatility below 1%, and fell 0.36% throughout the day.
The stock has fallen by 18.5% since its record high of 614.6 euros in June.
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