It Took Only A Few Days For Chinese Companies To Buy International Clothing Brands.

China's clothing brand is purchased from the Old French fashion Carven, Ruyi group buys Bally and other international famous brands.

Since last year, the "going out" steps of Chinese garment enterprises are frequent.

The integration of global resources and deep ploughing of industrial chains not only let the garment industry take a firm foothold in the fierce competition, but also push forward to the high-end value chain.

What high quality development "password" are there in the global "friends circle" of these garment enterprises?

Reporters recently conducted research.

"Leveraging" the global industrial chain to reshape manufacturing advantages

Product is the projection of industrial development. Its fine technology, advanced design and quality are all important yardsticks for measuring the true level of manufacturing in a country.

Today, with the gradual decline of the low cost advantage, China's garment industry is doing fine technology in the "global loan chain", making strong quality and reshaping manufacturing advantages.

Fabric is the first "tactile" of clothing. It determines the texture of clothing and embodies the ingenuity of manufacturing.

Integrating the global quality fabric resources, serving domestic production and market, has become a choice for many garment enterprises.

Soft waxy tactile, soft luster, double-sided "rendering" to make a thick coat with a light beauty, light and thin, smooth, more gorgeous in the warm, 6A grade silk "Outline" to make the skirt more fashions......

Many people walking into the exhibition hall are infected by the art of fabric.

"Making good use of fabrics to make clothes is a requirement of products and a reflection of culture."

Ye Shouzeng, founder of wo he said that in recent years, he has established deep cooperation with many first-line fabric suppliers, and has made popular research on color collection and materials research and development on the basis of opening up the industrial chain, laying the foundation for the next step of innovation.

The establishment of a joint venture company, the introduction of an international design team; relying on "famous" craftsmen, from plate making to every step of the channel does not "relax"; the concept of globalization and business management to achieve the combination of quality and efficiency.

To bid farewell to the simple "sign order" and carry out deep integration, more and more Chinese garment enterprises are upgrading their skills in the global allocation of resources.

"This is a shift from industrial chain to industrial value chain."

Sun Ruizhe, President of China Textile Industry Federation, believes that behind the expanding global "friends circle" is the constant pursuit of quality and value.

Consolidating quality and enhancing value is the core meaning of the high quality development of garment industry.

Building innovative ecosystem and stimulating creative potential

Besides opening up and cooperation in the industrial chain, many new models, new technologies and new concepts are also taking root in the wider space.

Accompanied by the singing and weaving of Chinese embroidered mother, foreign models are dressed in Chinese style clothes to walk on the T stage, and the beauty of a Chinese and Western combination arises spontaneously.

Since last year, the domestic clothing brand Yi Wen has brought folk embroidery into the international stage many times.

Since the establishment of the Chinese handicraft workshop more than ten years ago, Xia Hua, the chairman of Yiwen, has begun a journey to the mountains and to the world.

Search for embroidered mother, set up the global designer alliance, set up the Internet platform, and use the "sharing order" mode to let traditional handwork find "Bo Le" on the global stage.

Nowadays, with the accelerated pace of "going out" of garment enterprises, the mode of collaborative manufacturing, experience economy and sharing economy has been launched in the international cooperation of garment industry. The blending of Chinese culture and local culture has given birth to more new ideas.

The industrial ecosystem is also full of "international flavor".

To create an international showcase, build a shared factory and achieve cross-border innovation with the industrial Internet, Hangzhou Yi Shang Town has accelerated its pformation from the garment manufacturing base to the fashion creative park.

Sun Ruizhe believes that the creation of the "frontier free" creative ecosystem will help China's garment industry achieve a "long board" in the broader stage and stimulate the creative potential.

Promoting cultural integration and enhancing brand core

Culture is the soul of products.

It includes not only the connotation of brand, but also the philosophy of life and spiritual harvest.

The high quality development of clothing industry is ultimately the injection of culture and the enhancement of value connotation.

It is the goal of many garment enterprises to "go global" through the integration of the global brand into a more modern, diverse and broad style and refining a more universal cultural core.

It is a vivid example of the acquisition of the French fashion brand Carven.

"It took me a few days to make that decision."

Ye Shouzeng said that the acquisition not only looked at its store channels and commercial value in Europe and other places, but also paid much attention to the blending of western culture and Eastern philosophy.

"We hope to combine their brand awareness of manufacturing and the harmony of nature and human beings, and make" slow fashion ", a philosophy of conveying natural respect.

He said.

The eastern elements will be given a more international perspective, adding more modern expressions to traditional culture.

From these global "friends circles", Chinese clothing enterprises continue to accumulate understanding and tolerance of multiculturalism, constantly breaking the bondage of the framework, conveying both the courage of innovation and exploration and the cultural confidence.

International exchanges and cooperation have promoted the self evolution of China's garment industry, showing more and more cultural cores to the world and highlighting a higher voice.