The Annual Loss Of Burshlung Accelerated To 28 Million.

Hongkong garment retailer Bossini announced that the net profit for the second half of the fiscal year was released to HK $23 million to HK $28 million in the 6 months ended December 31, 2018, a net loss of HK $12 million in the same period last year, and a loss of earnings per share.

2018 was the thirty-first year of the Bossini fort lion international establishment, but the former Hongkong larger clothing retailing group failed to give a big gift to its birthday and replaced it with a half year loss report.

The Group believes that losses are mainly affected by the many core markets run by the group, the unusually warm winter climate and the depressed local consumption.

The performance of burshlung in recent years has been poor. The annual profit of the group has been declining for four consecutive years. From 2014 to 2017, it recorded HK $127 million, HK $115 million, HK $25 million and HK $4 million 886 thousand respectively.

The group has issued a profit warning for four consecutive years since 2016. In 2017, the revenues of burglung in Hongkong and Macao declined by 14%, and the revenue of the mainland market, which has been the engine of growth, dropped by 6%.

The group also stressed that although the number of visitors to the mainland increased in 2018, the per capita consumption began to decline in the third quarter, which has a certain impact on the performance of Hong Kong and Macao.

In 1987, burglung opened its first store in Hongkong. In 1993, burglung International Group Limited was officially listed on the stock exchange of Hongkong. It became a larger clothing retail group in Hong Kong and Macao.

Since the opening of China's mainland free trade in 2000s, burshlung has entered a period of rapid growth, and its market value once exceeded 2 billion 500 million in 2005.

But the good news is not long. Due to the large fluctuation of the economic environment in recent years, the attractiveness of mainland tourists to visit Hong Kong has declined. The fast fashion of ZARA and H&M and the fierce impact of the electricity supplier have all brought negative effects on the retail market of Hongkong.

In recent years, Giordano has also seen a marked decline. According to Giordano's annual report, the profit attributable to shareholders of the company was HK $826 million in 2012, and by 2016, the figure had been reduced to HK $434 million, which was close to the peak.

Baleno's situation is even worse. In 2016, Hongkong's German wing Jia agency made a price of 250 million yuan, and spanferred its Shanghai Baleno Kingdom Limited to Shanghai Hui Ye Industrial Co., Ltd.

To speed up its performance recovery, burlung has planned to increase the size of children's clothing products in order to further expand children's wear market.

Some analysts pointed out that in the current complex and changeable environment, how to find new growth points is the key to keep traditional clothing brands such as burglung dragon in the increasingly competitive market.