Is The Clothing Market Still "Winter"? The Industry Expects That Spring Consumption Will Increase Before And After "38".

In the past half a month, the weather in Wuhan continued to be low, and the clothing areas in the shopping malls still seemed to be "winter". The winter clothes such as down garments and coats were still in a prominent position.

Clothing merchants and shopping malls alike say that this is closely related to the weather. The weather is too cold for customers to buy spring clothes, but at the same time, after the end of the year, it is also a dull period. Consumption has been "vigorous" for some time before the Spring Festival.

Spring Festival clothing sales in many shopping malls have been rapidly warming up. The industry expects that spring clothing consumption will continue to heat up before and after 38, and the main position of spring sales will not be shaken.

Recently, customers who are shopping for clothes will find that there are some special clothing displays in the mall.

Down clothes, cashmere overcoats, such as winter clothes, in the display area of the counter frequently visible, goods have a lot of style can be selected, discounts also quite exciting.

The Changjiang Daily reporter interviewed the salesperson and learned that the discount on winter clothing was better than that of the inside, such as sweater, knitted sweater, trousers, etc. the price is more cost-effective, and it can also be worn for one or two months, which is more practical than buying down coats and overcoats.

In contrast, there is not a strong sense of spring clothing. Most of the clothing brands are winter clothes and spring clothes. Even some counters are still "winter".

The same is true of clothing stores outside. At the street clothing store in Yin song Road, Hankou, most of the shop windows are covered with winter clothing, while new spring products are hung in stores.

In the shopping mall of Wu Shang square and China commercial square, some careful customers found that summer clothes were also "quietly" on the counter. Only because the weather was not too warm, they had to "Lurk" in the spring clothes.

For example, the inside of spring windbreaker is actually a short sleeved sweater, and the jacket is made of cotton short sleeved T-shirt.

Another reason is that the weather in Wuhan is rather cold. Many people still wear down coats and coats, short sleeved summer clothes and light spring clothes. They are too cool to display in stores, and it is not easy to attract customers into shops and try them on. Therefore, it is easy to see winter clothes displayed in shopping.

In the shopping malls of Wuhan, the new spring clothes are almost always before the Spring Festival, and there is also a wave of sales before the Spring Festival.

However, in accordance with the sales rhythm in the past year, it is warmer and warmer after the Spring Festival.

This year's situation is slightly different. During the Spring Festival, it has been rainy and cold since the Spring Festival. Some customers who want to buy spring clothes do not want to go out, let alone try them on.

The display in the shopping mall is almost the same as winter clothes and spring clothes.

However, in the eyes of the clothing manufacturers, the sales of spring clothes actually have not much impact compared with previous years. This is related to many people's feeling that "Wuhan's spring is relatively short", and businessmen have a certain estimate of the market.

Evan, the head of Hankou North women's wear brand, said that compared with other cities in the country, the spring in Wuhan was relatively short, so the clothes in winter were mostly in winter and summer clothes. The spring dress was not very influential this year. People in red fashion group said that the whole province of Hubei was relatively short in spring. The sales of spring clothes this year are similar to that of the previous years. A new wave of sales is coming up before the Spring Festival. There will be a dull period after the Spring Festival. With the rising of the air temperature and the 38 holiday effect, spring clothes sales will gradually usher in the sales peak, and will not be particularly affected.

Wu Shang square said that the Spring Festival sales in shopping malls increased significantly, and customers were more concerned about the new spring dress.

The head of women's clothing on the third floor of China commercial square said that although the winter wear was discounted in the shopping mall, it sold better than the thick coat, and the best seller of windbreaker, suit coat and knitted shirt was still the main commodity for customers to try and buy.

It is said that during the rainy and rainy days, people's consumption was suppressed. The cloudy weather on the Lantern Festival and the number of people going shopping in shopping malls increased significantly.

Last weekend, the weather was fine. Many people began buying new spring clothes.

It is expected that before and after 38, as long as the weather gets warmer, spring clothes will also usher in a sales peak. There is a great demand for spring clothes, and businesses will also actively stock up.

The Changjiang Daily reporter interviewed several customers randomly. Everyone's view was similar. "The weather is too cold. It seems that I do not want to go shopping for spring clothes.

But if you really want to buy clothes, you will still be concerned about spring clothes. After all, buying spring clothes can be worn very quickly, and winter clothes may not be easy to sell.

Many Wu people feel that spring in Wuhan is very short, but summer is longer.

In shopping malls, there is a kind of clothing that crosses the two season of spring and summer.

In the shopping mall, the summer clothes on the counter are actually different from the real summer clothes. After the salesmen's "guidance", the Changjiang Daily reporter found that the characteristics of these short sleeves are very thick fabrics, which are different from those of summer's thin short sleeves.

This kind of heavy summer clothing can be combined with a sweater, jacket, windbreaker or sweater coat. It can be worn in summer alone, and it is more economical to wear a dress for two seasons.

According to the introduction, these summer wear fabrics are actually similar to the thin spring clothes. In the summer, there are some places where the air conditioning is enough.

Such as short sleeved knitting, thick pure cotton T, short sleeved clothes, etc.

Ho Chi min, head of the ladies' clothing in Shenzhen, said that the order of spring customers in Wuhan was less than that in other cities, and summer clothing was obviously more popular.

Nowadays, clothing is more concerned with "design sense", and clothes with design sense can be worn in different seasons, less affected by the weather and more seasons.