Reasons For The Decrease In Net Profit Of Blonde Rabbi

According to the world clothing shoes and hats net, local "mother and baby first share"

The Limited by Share Ltd (hereinafter referred to as "golden hair Rabbi") released its performance bulletin in 2018 today (February 26th), which achieved a total revenue of 453 million yuan, an increase of 5.35% over the same period last year, a profit of 72 million 627 thousand and 900 yuan, a decrease of 32.48% over the same period last year, a total profit of 76 million 390 thousand yuan, a decrease of 29.10% over the same period last year, a net profit of 66 million 588 thousand and 500 yuan attributable to shareholders of listed companies, a 27.28% decrease compared to the previous year, and a basic earnings per share of 0.19 yuan.

Blonde Rabbi explained that the reasons for the year-on-year decrease in net profit attributable to shareholders of listed companies were mainly:

1, in 2018, the company made great efforts to optimize and adjust the sales channels, to adjust the franchising channels and increase the speed of setting up direct stores.

The new Kai camp store is still in its incubation period, and sales have not yet been fully released, which has not contributed to the net profit of the year.

2, the company terminated the restricted stock equity incentive plan in 2017.

The termination of the equity incentive plan makes the company's remaining unamortized equity incentive costs need to be completed in 2018, and this amortization reduces the net profit for the current year.

3, 2018, according to the company

The investigation and analysis of consumption capacity, and make some sales policies that are more suitable for the market consumption changes, make the gross profit margin of the company decrease in 2018.

Public information shows that blonde Rabbi is the mother and baby in China.

One of the leading companies has been involved in the maternal and child industry for 30 years. It has the following three major brands: middle and high-end brand Rabbi, mid-range brand next generation, infant and infant care products, and babbitabi.

As of the first half of 2018, there were more than 1300 outlets under the blonde Rabbi line, with online business covering many electronic business platforms such as Taobao, Tmall, Jingdong, vip.com, NetEase koala, suning.com, etc., and sales network covering China's domestic market.

Financial reports show that in the first three quarters of 2018, the blonde Rabbi achieved a revenue of 320 million yuan, an increase of 11.6% over the same period last year, and the net profit attributable to the parent company was 60 million 193 thousand, an increase of 9.3% over the same period last year.

According to the products, the ratio of mother to baby cotton products accounts for 45.3% of the total sales revenue of the company, which is the main source of income of the company. The proportion of infant clothing is 32.2%, and other maternal and infant products account for 22.4%.

The product category of Future Ltd will continue to expand.

Cai Xin, a Southwest Securities analyst, said that blonde Ramsay insisted on the strategy of "product + service", and did research and development, production and sales of mother and baby products.

Observation, in 2017, the company made a series of investment to improve the ecological circle.

In May, 50 million held 20% stake in the honey products through Rabbi investment, and then indirectly held 16% of the Danish milk powder factory and expanded the infant food field. In May, the education of rabbi was established with 4 million investment, and the equity accounted for 80%, providing child care services for the babies from 18 months to 3 years old. In June, 32 million 300 thousand participated in the establishment of Kahn health care, accounting for 61%, expanding the maternal and child health field; in December, signed a product agency agreement with Pigeon, which enriched the category of store products.

From this, it can be seen that, starting from satisfying the needs of mother and child consumer service, the golden hair Rabbi will build the industrial chain of mother and baby, and strive to create an influential ecological circle of mother and baby of Rabbi and lead a new life of mother and baby.

Public information shows that the blonde Rabbi, founded in 1996 and listed on the Shenzhen Stock Exchange in June 2015, is one of the earliest enterprises specializing in the research, design, production and sale of maternal and infant consumer products. It has long focused on the management of "wear" and "use" products. It is one of the few maternal and infant brand operators in China that have "wear" and "use" products for infants and young children.

It now has about 1400 brand image shops covering large and medium-sized cities throughout the country, and its sales network is distributed throughout China's domestic market.

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