Chen Jinbo, President Of POOVE Brand CEO, Sends A New Year Message: Innovating Management System And Maintaining Steady Development Of Brand.

The beginning of spring is the replacement of years.

On behalf of this holiday season, I would like to represent

To the people who have always been concerned about and support POOVE, best wishes to the POOVE partners who are striving on the front-end line.

2019 is the thirty-second year of POOVE brand development. It has been through numerous tackling difficulties and numerous innovations and changes, laying a solid foundation for brand development.

In the past 32 years, the POOVE brand has also undergone many changes in industry and the ups and down of the macro-economy. But we have been making steady progress in various aspects such as brands, products and channels. We have always been able to stand up in the industry and in the market. This is the result of all our business partners and all POOVE people working together and working together.

Looking back at 2018, in the macroeconomic environment and

In the year when development is not optimistic, POOVE still maintains a steady momentum of development with its deep brand accumulation.

Brand new 2019, in the face of a new industry situation, POOVE will continue to work hard to improve internal management capability, upgrade management and drive market development, and lead the whole nation's business partners to move forward together.

7+ quality control, to provide better products for the terminal market and consumers, and then to upgrade management, POOVE will take the user thinking and data thinking as the guidance and take the consumer experience as the core, and reformulate a series of terminal retail standards. Through the promotion, landing and practice of the business school team, the brand will maximize the sales of the brand. Third, it will upgrade the service, enhance the marketing service output of the head office, and further enhance the operation level of the branches and regional stores. In addition, POOVE will also carry out the upgrading of the four major resources around China's national skateboard team, elf treasure dream, David BAKON and hip-hop resources. Looking forward to 2019, we will launch the "7+ management system upgrading" plan, and enhance the brand management and operation system around the four dimensions. First, quality upgrading, we will be stricter.

At the same time, at the end market level, we will synchronize the upgrading of service and terminal image.

On the one hand, POOVE will enhance the output of the marketing services of the head office, further enhance the operation level of the branches and regional stores. On the other hand, it will create a "7+ store upgrade" plan, and on the basis of the fifth generation of image, optimize a set of store images that are more suitable for Shopping Mall and shopping malls.

Store atmosphere, optimize consumption experience, improve store operation and management capabilities.

A new year, a new journey.

32 years of deep accumulation, let us even through the wind and rain, can always stand the tide; embrace the future, positive and innovative spirit, let us face the complex future situation, also can not fear challenges, advance bravely! I believe, as long as all business partners, all POOVE people can cooperate with the head office wholeheartedly, unite together, POOVE brand business will go to a new height, and create new brilliance!