American Outdoor Apparel Columbia Exceeded Expectations Last Year

According to the world clothing shoes and hats net, recently, the United States outdoor

Group Columbia Sportswear Company (

Hereinafter referred to as "Columbia", released the fourth quarter of fiscal year 2018 and annual earnings report.

Driven by wholesale and direct sales, net sales reached a record $2 billion 800 million throughout the year, operating profit and net profit also hit a record high.

For the full fiscal year ended December 31, 2018, the core financial data of Columbia are as follows:

Net sales increased by 14% over the same period last year, reaching a record $2 billion 802 million 300 thousand, a year-on-year increase of 13% over fixed exchange rates.

Operating profit grew by 33% over the same period, reaching a record $351 million, accounting for 12.5% of net sales.

Net profit rose 155%, to a record $268 million 300 thousand, or earnings per diluted share of $3.81, a net loss of $7 million 100 thousand in the previous year, and a loss of $0.1 per diluted share.

Inventories increased by 14% to $521 million 800 thousand compared to the same period last year.

"We have created a record fourth quarter and full year performance, far exceeding previous expectations and investing heavily in strategic focus (to create new market demand)," said Columbia president and chief executive officer Tim Boyle.

I want to thank the company for over 7800 employees worldwide, whose dedication and focus have contributed to these amazing achievements.

Tim Boyle stressed: "our business will be extensive.

The momentum of continued growth in the mix and geographic markets, including the growth of wholesale and direct sales channels.

Although the 2018 fiscal year is already a record year, we expect that profits in the 2019 fiscal year will continue to grow.

Faced with growing global economic uncertainties and unresolved trade frictions, achieving this goal will be a challenge. "

As of the fourth quarter of December 31, 2018, the core financial data of Columbia are as follows:

Net sales increased by 18% over the same period last year, reaching a record $917 million 600 thousand, a year-on-year increase of 19% over fixed exchange rates.

Operating profit grew by 40% over the same period, reaching a record $152 million 800 thousand, accounting for 16.6% of net sales.

Net profit rose to a record $113 million 300 thousand or earnings per diluted share of $1.63 (a net loss of $7 million 100 thousand in the same period last year, and a loss of $0.1 per diluted share).

By Region:

Us: net sales increased 20% to $589 million 300 thousand year-on-year, driven by strong wholesale and direct sales performance.

Canada: net sales rose 21% to $55 million 300 thousand, and also strong wholesale and direct sales performance.

Latin America and the Asia Pacific region: net sales rose 16% to $179 million 300 thousand last year, mainly driven by business growth in Korea, Japan and China.

Europe, the Middle East and Africa: net sales rose 12% to $93 million 700 thousand.

By brand:

Columbia: net sales increased 21% to $727 million 800 thousand.

PrAna: net sales increased 21% to $36 million 700 thousand.

SOREL: net sales increased 11% to $126 million 900 thousand.

Mountain Hardwear: net sales fell 8% from last year to $26 million 100 thousand.

By category:

Clothing, accessories and equipment: net sales increased 19% to $688 million 800 thousand.

Shoe sales: net sales increased 16% to $228 million 800 thousand.

By channel:

Wholesale: net sales increased 14% to $450 million 600 thousand.

Direct sales: net sales increased 23% to $467 million.

Columbia will have more than $700 million in cash balance at the end of 2018. The company will continue to focus its investment strategy:

Investment innovation, enhance brand awareness, and promote sales growth

Enhance customer experience and enhance digitalization capability in all channels and regions.

Expand and improve the global direct selling system by supporting processes and systems.

Investing talents and optimizing brand combination

Looking ahead, Columbia expects net sales in the year 2019 to be about $2 billion 970 million to $3 billion 30 million, with net sales growth of 6% to 8%.

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