Agent Processing Mode Hindered Cross-Border Electricity Supplier Or A New Way Out

Recently, a Orolay named

Brand in

Online shopping platform has become popular, and many foreign buyers have praised it.

In fact, the popularity of Orolay can not be separated from its powerful export gene in Jiaxing, Zhejiang.

In 2018, for example, the relevant data from Jiaxing customs showed that the total export value of Jiaxing in 2018 was 201 billion 730 million yuan, an increase of 13.6% over the same period last year, ranking the first in Zhejiang province.

Among them, export clothing 25 billion 210 million yuan, accounting for 12.5%, the growth rate of 2.3%.

However, the reporter noted that compared with furniture, high-tech products and other categories, the growth rate of clothing category is not outstanding, the growth rate of the latter two is 10.9% and 20.4% respectively.

According to the world clothing shoes and hat net, recently, reporters in the field visit found that the local clothing trade business seems to be in a bottleneck: on the one hand, engage in

The garment factory has a huge increase in manpower costs and a serious loss of manpower. On the other hand, wholesalers as intermediaries still sell mainly domestic products, while all the surveyed businesses say that the profits from domestic sales are getting thinner.

Wholesalers: profits are getting thinner and thinner

On the way to Jiaxing, the local drier and chauffeur told reporters, "are you looking for an export export business? Let's go to Pinghu to see it, but there's a lot."

If you enter Pinghu in search engines, the first thing to see is the introduction: "Pinghu, the hometown of Chinese clothing, China's export garment manufacturing city, China's pnational garment procurement industry base, and China's luggage and bag city.

It owns more than 2000 garment manufacturing enterprises, and produces about 300 million garments annually, with an annual output value of 13 billion yuan.

1 out of every 100 brands in the world come from Pinghu! "

In February 26th, the staff of Pinghu China clothing city (hereinafter referred to as "clothing city") confirmed to reporters by telephone: "there are more than 2000 merchants here, but now they are selling low season, and about more than 300 are still in business."

Reporters learned from the above staff, some of the clothing city's business in the vicinity of the factory.

In February 27th, the reporter went to Pinghu about 30 kilometers away from the center of Jiaxing.

In Pinghu, there are many wholesale shopping centers such as China's down town, international luggage City, and Hui Teng clothing city. There are a large number of garment factories nearby. At the same time, there is also an international e-commerce Industrial Park in Pinghu.

From outside, the industrial clusters here are beginning to show their size.

However, the concept of "industrial cluster" has become more and more intense in the eyes of businessmen.

In a down town of China, a shopkeeper interviewed a reporter. "I have opened a shop in Pinghu for ten years, mainly to do some wholesale, but in recent years, business has become more and more difficult.

(clothing city) this shop is opening more and more, the competition is more and more intense, like our shop is the low price run volume, the profit is getting thinner.

Look at this thin down jacket, which sold more than ten thousand pieces this winter, but it costs only thirty or forty yuan for each piece.

A shopkeeper who opened the shop for three years sighed with reporters. "Actually we missed a good time when we opened the shop."

According to its introduction, the cost of opening a shop in recent years is getting higher and higher: "the most obvious is the rent. When we first opened the shop, the rent was only seventy thousand or eighty thousand a year, now it has risen to three hundred thousand a year.

The key is that our peak season is mainly from September to the Spring Festival, and there are basically no business at other times.

It is worth noting that although the export trade is well known, there are not many export customers from the wholesaler level.

A shopkeeper in the clothing city told reporters: "we are mainly domestic sales mainly, such as wholesale to Taobao merchants, but in recent years there are foreigners, people from South Korea and Chile come over to sell foreigners profits will be high, we will basically (at the unit price) up five or six yuan."

The reporter noticed that in another clothing city called "Hui Teng", many stores hung signboards including "export" and "foreign trade". However, some people in the store told reporters: "they are all written casually, and there are no foreign customers."

Clothing factory: agent processing mode hindered

In the social network "Jiaxing 19 floor", some netizens said that if you see a Nike package from Pinghu, then Pinghu's foundries do.

This statement is not without foundation. In Pinghu, many garment factories cooperate with NIKE, Armani, Reebok and other clothing brands, and often adopt the OEM OEM cooperation mode.

The reporter noticed that in the entrance of a company factory called Liancheng Garment Co., Ltd. (hereinafter referred to as Liancheng garment), a recruitment announcement was put on the door of the company of Pinghu Liancheng Clothing Co., Ltd.. The company's introduction showed that the company was founded in 1999 and has a long-term cooperation with domestic and foreign businessmen in Japan, Europe and America.

Yuan manager told reporters that the company is mainly for Japan, Italy and other places in the production of high-end leisure men's clothing.

In view of the company's operating situation, Yuan manager said: "now the clothing enterprises like ours have a rather difficult living environment.

The cost of labor in Southeast Asia and other places is three to four times lower than we are now, so many orders are pferred to Southeast Asia, which is a great impact on our OEM enterprises.

Yuan added that at present, the cost of employing the company is soaring, and the "labor shortage" in traditional manufacturing factories such as Liancheng garments is serious every year.

"Now we are very short of people, but what we lack is not the kind of management talent, but the front-line factory workers. Most of the front-line workers who apply for the job now require more than five thousand yuan for monthly wages, and they are not willing to work overtime."

The recruitment instructions at the door of the company show that the company's posts include: business management and Japanese plation, CAD (Computer Aided Design) plate making, technology, clothing ironing, garment inspectors, skilled lathe workers.

Manpower costs are rising, and the advantages of foundry are no longer. How will the foundry factories that rely on low-cost labor force respond?

"Our factory has been open for 20 years, and it is a relatively old enterprise in this area. If we want to solve the manpower cost problem, we must increase investment in automation equipment, but this is not a short-term behavior, and the input cost of the production line is as high as 7 million, which is still very stressful for the company."

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New format: cross-border electricity supplier or a new way out

The profit of domestic sale is getting thinner and thinner, and the mode of OEM for export also loses the huge advantage of manpower cost.

Cheng Weixiong, general manager of Shanghai Liang Qi Brand Management Co., Ltd., told reporters that the current domestic marketing mode has undergone a fundamental change. "The original wholesale mode of explosive sales has changed with the upgrading of consumer scenarios. Now the new mode of marketing is represented by community marketing, and the flow of entries is becoming more and more diversified," said Cheng Weixiong.

As for export, the OEM processing mode in Pinghu is the old way of China's garment industry decades ago. The pformation is imminent.

The popularity of Orolay down jacket on Amazon may provide new ideas for many local garment manufacturers in Pinghu, such as creating their own brands and replacing traditional trade with cross-border electricity providers.

The "white paper 2018 of cross border export electricity supplier" issued by Yi Guan has shown that with the serious homogenization of export commodities and the serious decline in profit margins, some manufacturers have begun to set up their own brands, and the main product differentiation competition strategy has gradually promoted the popularity of their own brands through the production of branded and customized products.

In addition, a person engaged in cross-border e-commerce training industry told reporters that in Jiaxing, many local enterprises have participated in the operation training of overseas electricity providers.

"We have classes in Jiaxing, and a basic training course usually involves more than 300 students."

These people further said: "Amazon's platform is China's investment in 2014, when a lot of trade and e-commerce enterprises will try first, and now the cross-border business environment in East China has also been gradually promoted. Now there are many traditional foundry factories or trade export companies, and are also seeking pformation in this area."

More interesting reports, please pay attention to the world clothing shoes and hats net.