Analysis Of Underwear Industry Development Status And Market Trend

According to the world clothing shoes and hats net, in the past more than 10 years,

It has always been a hot topic and hot topic. From the initial doubts and disputes, to the fear and excitement after that, to the present acquiescence and embrace, the electricity supplier has absorbed numerous capital and enterprises, and has undergone countless innovations and iterations, making it a brand new brand.

Channel and consumption experience.

This paper analyzes the development status of China's Internet + underwear industry in 2018, and forecasts the industry market trend.

It mainly refers to clothing worn in the inner layer, usually directly touching the skin. It is one of the necessary costumes for people.

In a broad sense, underwear includes bra, underwear, clothing, thermal clothing, sports underwear, swimsuit, pajamas, home clothes, bathrobe and so on. In a narrow sense, underwear usually refers to bra, underwear and body shaping clothes.

In the past more than 10 years, the electricity supplier has been a hot topic and hot topic. From the initial doubts and disputes, to the fear and excitement after that, and now to the acquiescence and embrace, the electricity supplier has absorbed numerous capital and enterprises, and has undergone countless innovations and iterations, making it a brand new shopping channel and consumption experience.

As a fine category of the fashion industry, underwear and electric business "dance together" for a long time, and the results are quite good. As early as 2015, the retail sales volume was over 30 billion.

Industry development status 1: more and more new brands are getting underwear financing.

Throughout the domestic Internet + underwear market, in recent two or three years, more and more new brands of underwear financing have been acquired. However, the underwear brands that are currently financing are still at an early stage.

The main point of these underwear business brands is to solve the problems of traditional underwear, such as discomfort, online shopping experience, product homogeneity, and so on.

Industry development status two: e-commerce brand to the direction of the whole channel development

From the perspective of e-commerce brand, the development of offline has become a major trend. In 2008, one year after the development of the line, the first offline experience shop was opened, and now there are forty or fifty stores, most of which are direct stores.

Run micro also opened its first store in 2013, and the brand also plans to open about 20 stores by the end of 2016.

Another brand that started with home furnishing clothing is Chengdu's first entity store since it was founded in 2011.

Dream bazaar and lamb have announced that they want to set up more than 30 offline retail outlets. In July 2015, Meng bausa opened the first digital fast fashion flagship store in Nanjing West Road, Shanghai.

And early in 2013, he distributed the line.

Industry market trend: physical store + new retail is the ultimate trend of Internet + underwear in the future.

Underwear is a strong commodity with a strong desire to buy and experience. Consumers will pay more attention to the experience of underwear. A recent survey of 13 million consumers shows that when people buy clothes online, they are concerned with several aspects: suitability, quality, size and comfort.

So underwear, as a product with higher experience requirements, can not get rid of offline existence on line, but should be integrated online and offline.

Traditional underwear stores need to be pformed so that they can stand in the vents of underwear industry, and physical stores + new retail will be the ultimate trend in the future.

Ma Yun said, "in the next ten years or twenty years, there is no electricity supplier.

The arrival of "new retail" can let the entity store counter attack and usher in a new dawn.

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