Kai Yun Group'S Former Chief Marketing Officer To Join The Tods Can Be Reversed?

According to Hua Lizhi, Italy luxury group Tod 's announced that from February 25th, Carlo Alberto Beretta will be the general manager of Tod' s brand, reporting to Umberto CEO Macchi Di, chief executive and general manager of the group.

It is understood that Carlo Alberto Beretta has been the chief executive officer of Italy luxury brand Bottega Veneta, a luxury magnate in France since January 2015. In September 2016, it became the new chief customer and marketing officer of Kai Yun group, leaving the office at the end of 2017.

In addition, Carlo Alberto Beretta has held an important position in Italy department store La Rinascente, Italy luxury brand Valentino, Italy men's wear luxury group Ermenegildo Zegna, and has rich experience.

In fact, since 2018, Tod 's group has begun to adjust the management structure in large numbers. The original CEO of Tod' s group, Stefano Sincini, Tod 's Brand General Manager Claudio Castiglioni, and the creative director of Roger Roger have left.

At that time, Tod s had said that the management team had undergone great changes and is expected to achieve results in the second half of 2018.

However, judging from the latest performance data of Tod 's group, it still can not get out of the mire.

In the 12 months ended December 31st, Tods Group sales fell 2.4% to 944 million euros compared with the same period last year, which has declined for three consecutive years, mainly due to the reduction of revenue from wholesale channels, core shoe business and leather goods sector. The sales of Tods brand sales of core businesses fell 3.3% to 498 million euros, and fell by 11 consecutive quarters according to the exchange rate. Its Roger Vivier performance, known as "side button shoes", has gone down sharply, and the annual sales decline has expanded to 3.2%.

Carlo Alberto Beretta join, can reverse Tod 's performance predicament?