Anta'S Acquisition Of Amamin Was Officially Approved, And 34 Billion 800 Million Took 11 Overseas Cards.

Anta sports announced at noon on February 25th that the investor consortium composed of the company, Fang Yuan capital, AnameredInvestments and Tencent may acquire AmerSports, the parent of the outdoor sports brand. The offeror has received the necessary approval from the Mexico Federation of economic competition committee to complete the tender offer.

The tender offer is still subject to the announcement or prior to the results of the tender offer, including the effective acceptance of the tender offer, which is more than 90% of the shares outstanding and the voting rights of AmerSports, in respect of the shares outstanding.

The offeror has previously received the approval of the Australian foreign investment review board, the European Commission of the European Union, the Turkey Competition Commission of Turkey, the China national market supervision administration and the Russian Federation Anti Monopoly Bureau.

In addition, the competition authorities in the US and Canada have completed their review procedures for the tender offer.

Since the offeror did not know that the completion of the tender offer had yet to be approved by any other institution, the terms of the offer which had been approved by the competent authority have been reached.

It has been reported that in December 7, 2018, Anta sports announced that an investor consortium consisting of Anta sports, Fang Yuan capital, AnameredInvestment and Tencent will take up an offer price of 40 euros / share cash, with a total purchase price of 4 billion 600 million euros (34 billion 877 million yuan RMB). According to today's exchange rate calculation, the paction size is expected to be 2 billion 600 million euros.

The scale of the paction is 2 billion 600 million euros, of which Anta invested 1 billion 500 million euro or so.

After the completion of the paction, Anta sports shares 58%, Fangyuan capital and AnameredInvestments (Lululemon founder ChipWilson owned) accounted for 21%, Tencent through Fang Yuan capital participation.

Amamin sports has many famous international sports outdoor sports brands. Its brands include:

Canadian luxury outdoor equipment brand Arc'teryx (original bird)

French mountain outdoor cross country brand Salomon (Salomon)

US tennis equipment brand Wilson (Wilson)

Baseball equipment brand LouisvilleSlugger (Luis Wells Lage)

Baseball and softball equipment manufacturer DeMarini

Nordic sports fashion brand PeakPerformance

Austria ski brand AtomicSkis

Austria ski equipment brand Atomic

Top bicycle wheel brand Mavic and ENVE

Finland sports watches and other outdoor equipment brand Suunto

American treadmill brand Precor and other brands.

It is reported that after the conclusion of the offer, Anta consortium plans to allow amamfin to operate as a company independent of Anta sports and set up a separate board of directors composed of consortia.

After the establishment of the new board of directors, compared with the past financial control board, the new board will have more reasonable and reasonable arrangements for long-term incentives. The incentive will mainly be linked to AMER. The Anta consortium has invited Mr. eikkiTakala (the chief executive officer and President of amamin sports) and his chief executive officer to continue to lead the company; under the new framework, the management team of amamin sports will have the autonomy to carry out its business plan under the guidance of Anta sports board; Anta sports has no significant impact on the operation, assets, management and staff positions, and business premises of amamin sports.

Lv Ming, an analyst at Tianfeng securities, believes that Anta and the consortium are expected to provide support and synergy for the supply chain, channel and retail operation of the brand.

Observation shows that the competitive advantages of the main ancestors of Salomon, such as the main ancestors of amamin sports, are not obvious in China.

After the completion of Anta's acquisition, China will share the resources and experience of China's domestic supply chain, channels, R & D and retail operations, so as to achieve synergy between strong and strong alliances.

Anamered's cooperation is also conducive to lululemin's brand management experience sharing, promoting AMER's North American sales and providing many synergies.

Maintaining the original management team is also conducive to the continuation of the stability of its brand operations.

In the future, AMF will operate in the form of an independent company. Its management team will also continue to retain, and continue to be led by the original CEO, which is conducive to the stable operation and peaceful pition of its brand, and the direction of its brand development will also tend to be a long-term goal in the future.

In Lv Ming's view, the acquisition of AMF has greatly expanded Anta's brand and category layout, and laid the foundation for further internationalization of the brand.

Amatfin has cross country running shoes, alpine skiing equipment, ultra high end outdoor clothing, cross-country skiing equipment, bicycle wheels, tennis, baseball football basketball, snowboard, sports watches and commercial fitness machinery and other categories.

Greatly expanding the category and brand territory of Anta sports, its brands operate well overseas, which helps Anta sports accumulate experience and resources in overseas operations, laying the foundation for brand internationalization.