With 24 Million Increase In Capital, She Has The Brand Of Sun Mouse Business.

In the evening of February 14th, the domestic children's clothing A shares in Shenzhen City, ener Limited by Share Ltd (hereinafter referred to as "ener") issued a bulletin that the ener board meeting was considered through the bill on foreign investment and capital increase in Shenzhen Xinyu child Clothing Co., Ltd.

That means that he added 24 million yuan in cash to Shenzhen Xinyu Baby Clothing Co., Ltd. (hereinafter referred to as "Xin Yu baby boy"), and subscribed Xinyu baby Tong to add a registered capital of 2 million 500 thousand yuan.

After the capital increase is completed, the company will have a 20% stake in Xinyu baby, and the Licensing companies management is responsible for handling the related matters concerning the foreign investment.

At the same time, he also indicated in the announcement that Xinyu baby owns Sunroo, brand, core, trademark, patent, domain name and other intangible assets, and operates Sunroo brand independently.

You know, Sunroo brand design is natural, simple and generous, product research and development ability is strong, quality is excellent, has certain brand awareness and reputation in the baby child market, has certain market influence.

It is understood that he is a self owned brand clothing company with independent research and design and main middle and high-end children's clothing business. It owns the brand "Annil angel" children's clothing, and was successfully listed on the Shenzhen Stock Exchange in 2017.

In the meantime, he believes that Xinyu baby can cooperate with the baby products of the company this time, which is conducive to fostering the company's new profit growth point, enhancing the company's market competitiveness and profitability, and achieving sustained, rapid and stable development of the company.

It is worth mentioning that, according to the relevant financial data, in the first half of 2018, the company's operating income and net profit achieved two digit growth.

He also expects net profit of 7575.67 to 89 million 530 thousand and 700 yuan attributable to shareholders of Listed Companies in 2018, an increase of 10% to 30% over the same period last year.

Meanwhile, Tmall's flagship store sales recorded 97 million 800 thousand during last year's double eleven.

However, the sales cost of the company is also outstanding. Among them, the company's inventory is even more brilliant, reaching 362 million yuan, an increase of 54% over the same period, far exceeding the growth of operating income and net profit during the same period.

In addition, as of the end of June 2018, the company has established 1387 offline stores in 31 provinces, autonomous regions and municipalities directly under the central government, including 943 outlets and 444 franchisees.

However, compared with June 30, 2016, the total number of stores was reduced by 79, of which, 9 outlets and 70 franchisees were reduced.

Only in the first 6 months of 2018, it opened 82 new stores, including 46 outlets, 36 franchisees, 130 outlets, 77 outlets and 53 franchisees.

In just 6 months, the number of stores changed to 212.