In 2018, The Net Profit Of 196 Million Was 1 Billion Yuan.

The Guangdong Bao Bo Long Limited by Share Ltd (hereinafter referred to as "Bo Bao Long") disclosed the 2018 annual performance bulletin on the evening of February 24th. During the reporting period, the company achieved operating income of 1 billion 50 million yuan, an increase of 24.79% over the same period, and the net profit attributable to shareholders of listed companies was 196 million yuan, up 52.09% over the same period last year.

The main reason is the smooth expansion of the company's business and the huge increase in sales orders.

Founded in 2006, the company is the only clothing design company in China.

Up to now, Bob lung is the largest and most complete garment design company in China, with nearly more than 500 design and research personnel, mainly in three places in Puning, Guangzhou and Shenzhen.

In the more than ten years since its establishment, it has accumulated more than 200 well-known brand customers, including PEAK, XTEP, Felix, Lining and so on. Among them, the design and organization of most T-shirts are completed by PEAK every year.

At the production end, the company has about 10% of its intelligent production capacity, and 90% of its production capacity is completed through supply chain production.

In 2017, the business revenue of the company was 841 million yuan, an increase of 28.53% over the same period last year. The growth of the company's revenue was mainly due to the continuous improvement of the R & D design capability and the better sales of the design business. The net profit was 129 million yuan, an increase of 9.24% over the same period last year, and the net profit was slower than that of the business revenue. The main reason is that the global company's project progressed smoothly, and the sales channel construction on the Internet was on schedule. Most stores began to operate in the fourth quarter. The cost of the initial investment was higher, and the sales scale had not yet been formed.

In the first three quarters of 2018, the company achieved a business income of 676 million yuan, an increase of 7.97% over the same period last year, and a net profit of 119 million yuan attributable to shareholders of listed companies, an increase of 14.02% over the same period last year.

Basic earnings per share of 0.33 yuan.

In terms of industrial resources, Brendon is working together with the local government in Guangdong, Jieyang and Puning to create a popular fashion town that integrates fashion brand incubation, R & D design, fashion display, education and training, and industrial big data. It will build a global fashion design creative Valley in Shenzhen, creating the core base for global designer incubation.

According to the planning of IKEA, it will build 1wor's global offline store.

Like IKEA, a brand of channel brand, there is a designer's independent brand behind every furniture.

Similarly, clothing, like 1wor, goes into the world's offline experience store, and every product that consumers will see is also an independent designer brand. In the future, consumers entering 1wor is like entering IKEA. Whether they are looking for cost-effective products or original styling styling products, they can experience shop selection on the 1wor line.

Xue Yuan, an analyst with CITIC Securities, believes that with the steady progress of the fashion design ecosystem, the performance of 2018 is expected to maintain a steady growth. At present, there are more than 270 designers in the company, which initially realize the specialization, industrialization and scale of fashion design business.

At the same time, the company has accumulated more than 100 brand customers, more easily grasp the trend of information, but also lay the foundation for future rapid development. The global fashion design ecosystem of the company will steadily advance in the future. It is expected that the number of shops will open in 2018 in the year of -2019, which is about 50-100. From the perspective of business, it is expected to benefit from the gradual release of the seamless garment production line and the further expansion of potential capacity in the future.

As a leading enterprise in the third party fashion design industry, the company is mainly engaged in the design of men's wear T-shirts. After that, the category extends to children's wear and trousers, category extension and customer development will become the basis for the steady growth of the main business of "clothing design + organization production". The company will increase 990 million to create a global fashion design ecosystem. Through the global fashion design and sharing cloud platform, we will integrate global designers, design enthusiasts, buyers, design buyers and suppliers, and strive to create a cost-effective D2C business platform with no brand limitations and highlighting the designer's concept.

The industry believes that the global fashion design ecosystem has a strong synergy with the original business, which helps Bo Bao long break through the C limit. Only the new business is still in the incubation period. In the medium to long term, the pain problem of platform development is the aggregation of traffic. With the on-line platform, the flow problem can be solved smoothly.