Orolay The Chinese Zhejiang Brand Has Been In The US.

Recently, a Chinese fashion brand named Orolay has been reported in foreign media.

To what extent is fire?

Fashion magazines, fashion editor, CNBC, etc., all have the appearance of Orolay.

It is understood that Orolay is located in Jiaxing, Zhejiang, founded in 2006, and began online sales in 2010, mainly for North America and Western Europe consumer groups.

The company said, "our goal is to create a fashion brand that is loved by people all over the world".

Why did the brand from China Zhejiang fire in the US?

At present, Orolay's winter coat has become the best seller of Amazon. Some fashion critics compare Orolay with Canada Goose and Moncler.

They believe that the price of Orolay is only $129.99, and Orolay is worth buying compared to the price of more than 900 US dollars.

Now the winter coat of Orolay is called the "Amazon coat" by the Americans. This woman's thicker down jacket has five colors to choose from.

The reason why this coat can represent Amason is that its sales volume is amazing. The number of comments on Amason's e-commerce website has exceeded 6000 times, and more than 80% of them are praised by 4-5 Stars.

Low prices can also dominate the rich areas.

In March last year, Amy Larocca, a well-known American contributor, noticed Orolay's winter coat. Last year it sold for only 89 dollars, and she saw in almost all the women in the famous rich area - the upper east side.

Larocca has found some consumers who buy Orolay, find out how they discovered Orolay, and wrote related articles.

Nearly a year after the publication of this article, this humble Orolay jacket has become the mainstream. Although the price is rising, it is really everywhere in the city.

Orolay also owns its own Instagram account, which specializes in female photos.

This coat is very popular in Philadelphia, Detroit and Canada. It seems to be a representative of the upper class community.

At present, Orolay's jacket has exploded for more than 2 years, and now it has made its own reputation in the United States.

This down coat is not only reasonable in price, but also fashionable in style. The design is very humane.

According to the description of the product, we can clearly see its selling points.

The hat pocket with soft artificial sheepskin lining can keep warm and make the coat more elegant.

Smooth zipper and silk processing design, modern style makes this fashionable coat more suitable for your body.

6 Super pockets, forming quilting design, beautiful and practical.

Special side zipper design, when you zipper down, you can move more easily, making you more comfortable in daily life.

Alexis DeSalva, a senior retail and e-commerce analyst at Mintel, a consultancy, says its success is partly attributable to shoppers' social influence.

According to a survey conducted by Mintel in the United States in September 2018, 56% of women aged between 18 and 34 were willing to buy the product because their friends released relevant shopping information on social media.

Most importantly, in addition to the price and style, Orolay jacket is also a product that is fully censored by consumers. Consumers are willing to share products on social platforms, which will affect women's shopping decisions, and encourage them to buy goods and even share them with others.

In the future, I hope more Chinese brands will explode the international market.