The Trend Of Consumption Upgrading Is Obvious, And The High-End Sales Of Garment Industry Are Increasing.

The brand has won the market recognition, the high-end sales volume has increased by more than 500%, the retail sales amount is more than ten billion RMB, and the consumer cognition is as high as 93%.

Last year, Bosideng not only welcomed the capital market, but also achieved a sales counterattack.

Recently, at the 2018 Bosideng strategic results conference, Rui Jinsong, general manager of Bosideng International Holdings Limited, senior vice president and Bosideng Down Garment Co., Ltd., said that in 2018, the company followed the market demand and launched the "two pioneering work", and joined the wisdom consultation to introduce the competitive strategy. Through constant innovation and breakthrough, the brand value reconstruction in the mainstream market demand was realized, and the "down jacket expert" in the consumer's mind was activated, so as to win the trend of economic growth in the cold winter.

According to Bosideng's latest stock price, in all more than 800 Hong Kong stocks through the south to the trading stocks, Bosideng ranked 2018 in the first three annual gains, or 132.8%.

Bosideng's counterattack is inseparable from its long-term strategic advisor and behind the scenes military advisers, who are entitled to the "China consultation benchmark".

Xie Weishan, chairman of Jun Zhi consulting, said that in 2018, Bosideng focused on the strategic direction, and the overall layout of products, channels and operations helped boost brand competitiveness and consolidate the advantages in the field of down garments.

"Declining demographic dividend and the impact of overseas brands, Bosideng's contrarian development not only verifies the accuracy of brand strategy, but also serves as a reference for the industry."

Xia Lingmin, vice president of China Textile Industry Federation, said.

Insiders said that Bosideng's magnificent turn has three key points: first, the solid quality foundation.

As a benchmarking brand in China's apparel industry, Bosideng began its development in 1976, focusing on the development, design and production of down garments, and led the product quality revolution in China's down garment industry.

In addition, the company has gradually deepened its cooperation with world-class scientific research institutions, and has made breakthroughs in R & D and innovation of product fabrics and functions.

The two is the correct guidance of competition strategy.

Rui Jinsong said that in November 2017, Bosideng launched the competition strategy with the help of Jun Zhi consulting.

Because of the trend of consumption upgrading, people's consumption ability is stronger and stronger. This strategic direction is in line with the trend of social development.

At the same time, there are unique competitive advantages based on competitors.

The three is the traction of entrepreneurship.

Bosideng's 42 years of struggle is a microcosm of the development of China's garment industry and down industry, reflecting every important change in China's economic and social development.

In the strategic results conference, Bosideng also announced that it will continue to focus on down garments in 2019.

Gao Dekang, chairman and President of Bosideng International Holdings Limited, said: "in 2019, Bosideng will continue to adhere to the competitive strategy, speed up the pformation of brand pformation, and boost the quality development of enterprises with the strength of brand."