Us Online Underwear Brand Thirdlove Gets $55 Million In New Investment
A few days ago, ThirdLove, the Internet underwear brand, said that the company had obtained a new investment of $55 million jointly funded by LVMH's investment company L Cartterton and angel investor Anne Wojcicki.
It is understood that ThirdLove was founded by Google's two former executives in 2013, and its brand is very focused on diversity and inclusiveness.
ThirdLove currently offers 78 different sizes of bra, cup size AA~I, and a unique half size cup bra. The brand positioning is able to meet the needs of women of different shapes and sizes.
Heidi Zach Zak, co-founder and chief executive of ThirdLove, said the company will use the new money to help expand the company, including expanding its size, style, products and technology, and providing ThirdLove underwear for more women.
ThirdLove hopes to convey the brand meaning of "love oneself and more confidence" to women through rich product categories, and challenge the tradition of women's slim and perfect body in the underwear industry.
At present, ThirdLove has more than 350 employees and is regarded as a strong competitor of American underwear giant.
Although the company is still dominant in the underwear market, it is losing customer stickiness recently.
It is worth mentioning that Lori Greely, a former CEO of Lori Greeley, is also one of ThirdLove's investors. She said: "ThirdLove breaks the Convention of underwear industry and designs the concept of wearing comfortable fit. It really meets the needs of modern women for fashion and functionality of bra."
- Related reading

Luxury Watch Brand Audemars Pigeut Bought Shares Of Its Licensed Dealers To Strengthen Its Control Over Net Sales.
|- Shoe Express | 早春搭配新攻略: 早春百搭靴子穿起來
- Local hotspot | Andy Lau Deducts Hangzhou Brand Clothing For The First Time In The Movie Advertisement
- Fashion makeup | &Nbsp Is Necessary For Foreign Cosmetics.
- Industry elite | Zou Jifu: Building Brand Differentiation Is The Way For Enterprises To Break Through.
- Mall Express | Fashion Show? Painted Show? Or?
- Show show | 2012 Spring And Summer Women'S Attire, A Seaside Party Under The Summer Sun.
- Entrepreneurial path | Zhao Yingguang: The Leader Of Ji'Nan Internet Business
- Attract investment | 泰紡織發展協會推5年發展大綱
- Equipment matching | Economic Operation Analysis Of China Sewing Association Issued In 2011
- City Express | Talk About How Kangnai Group Makes High Quality High-End Customization
- Jiahua Energy (600273): Share Repurchase Ratio Reached 2% And Repurchase Progress
- The China Textile Engineering Society Recommends 7 Candidates For The Chinese Academy Of Engineering.
- How Did Du Yuzhou And Wang Tiankai Return To Their Families With Representatives Of The Textile Industry?
- Dressing Up: What To Wear In The Early Spring?
- Park Shin Hye'S New Hairstyle With Pleated Skirt For Paris Fashion Week
- How Can Kappa Grasp The Market Opportunities At Home And Abroad?
- Does Mogujie.Com Want To Be The Next Little Red Book?
- Market Competition Pattern And Development Analysis Of Sports Shoes Industry Segmentation Products
- Nike's 3.8 Women's Day Advertising Launched The "Girls' Sports Festival" Under The Line.
- How Does Hermes Maintain Freshness?