Market Competition Pattern And Development Analysis Of Sports Shoes Industry Segmentation Products

Sports shoes are customarily divided into professional subjects.

And the general sports shoes two major categories, among which professional sports shoes are divided into competition shoes and training shoes, and ordinary sports shoes can also be subdivided into running shoes and sports shoes, and tourist shoes and casual shoes for tourism and leisure can also be included in the category of ordinary sports shoes.

According to the world clothing and shoe net, in recent years, with the national fitness strategy being incorporated into the national strategy, the awareness of public health and the improvement of sports facilities, the sports shoes industry has entered a new growth period.

Fierce competition.

At present, China's sports shoes market participants are mainly local brands such as Anta, XTEP, Lining, 31st degree, and Nike, Adidas, NewBalance, Skechers, Asics and other foreign countries.

。

According to Chnbrand's 2018 China sports shoes brand power index, Nike ranked 572.5 in the first place. After Adidas, Lining and Anta followed, the top four brands ranked the same as last year; 31st degree ranked fifth, scoring 340.9, up one year from last year; the top fifteen were Jordan, XTEP, Kappa, NewBalance, Converse, Puma, PEAK, Hongxing Erke, Hui Li and the "noble bird".

From the point of view of subdivision products, basketball shoes, running shoes and casual shoes are taken as examples.

In terms of basketball shoes, the global competitive brands of basketball shoes are led by foreign brands such as Nike and Adidas. The domestic Lining, PEAK and Anta have been developing rapidly. They have actively increased their technical capabilities and established ties with the national sports cause. In recent years, the competitiveness of these three sports shoes brands has gradually increased.

Running shoes benefit from the rise of running sports, and the development of the market is hot. The number of Marathon events rapidly increased from 22 in 2011 to 1102 in 2017, and the total number of events increased 50 times in 7 years, with an average annual compound growth rate of 120%.

Judging from the number of participants, the size of the 1102 scale competitions reached 4 million 980 thousand people in 2017, an increase of 77.9% over the 2 million 800 thousand in 2016.

As a result, there are many enterprises that participate in the competition of running shoes market.

At present, the top three brands of sneakers are Arthur ASICS, new Brun NewBalance and Adidas, and local brands such as Anta, Lining and other enterprises are also gradually contributing.

Casual shoes, with simple and comfortable design concepts and satisfying the needs of people's daily life, are one of the important subdivision products in the field of sports shoes.

In most developed countries in Hongkong and abroad, casual shoes have become the first choice for people's daily life and work because of their comfort and taste. However, the domestic sports shoes industry is lagging behind, and there are few competitive sports shoes enterprises.

At present, the top three brands of casual shoes are ECCO Ecco, Cage Skechers and Kanglong KANGlong.

In the increasingly fierce market competition, sports shoes enterprises should pay attention to product demand of different sports items, constantly pursue technological breakthroughs, and introduce new materials and technologies into sports shoes.

Only products with high technology content can further satisfy and guide consumer demand, and the market pformation of high-tech products can effectively enhance the reputation and brand image of products.

In order to guarantee the continuous improvement of sports shoes brand specialty, and constantly increase fashion elements, it provides comfortable sports shoes with a sense of fashion for ordinary sports enthusiasts.

In addition, Chinese sports shoes enterprises are in the two or three line market for a long time, while the first-line market is often monopolized by international brands such as Adidas and Nike.

It has no connection with the huge profits of the first tier market. This undoubtedly deeply hurts the local sports brand.

On the one hand, local brands are committed to improving their quality and quality, speeding up negotiations with shopping malls, preparing for entering the first-line market, and trying to expand the first-line market by improving their share in the first-line market by acquiring foreign first-line brands.

Finally, internationalization will also be the future development direction of sports shoes enterprises.

Many shoe enterprises in China have stepped into the international track very early, or have set up subsidiaries abroad, developing monopoly businesses on the basis of their subsidiaries, or opening factories abroad, achieving a one-stop production, supply and marketing. These have achieved some success, but it is still difficult to build up the image of the international brand, and the products are still wandering in the middle and lower reaches of the channel chain.

In the future, we can learn from the experience of foreign brands by acquiring foreign brands, fully tap the distribution channels of foreign brands, and accelerate the pace of internationalization from localization to internationalization.

More interesting reports, please pay attention to the world clothing shoes and hats net.