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    "Value"? "CELINE28 Wan'S Skirt Is Finished, I Feel Sorry To Bother You."

    2019/3/5 10:16:00 86

    CELINE

    A few days ago, the CELINE official website had 2019 new spring and summer clothing series, including women's dresses, shirts, men's coats, suits and so on.

    Men's clothing is still "normal play", women's wear series makes people some "endless words."

    Among them, a dress with a price of more than 280 thousand yuan is "full of the night shop" by the netizen.

    Even some well-known fashion bloggers can't help posting: "although I was prepared for a long time, I felt embarrassed after seeing a list of products and prices."

    Just a few days ago, in the 2019 autumn and winter fashion week in Paris, CELINE's show was also well received.

    This is the second women's wear series launched after HEDI SLIMANE replaced PHOEBE PHILO as the creative director of CELINE.

    Since CELINE changed its designer last year, it has been a topic of conversation, closing websites, selling classics and changing LOGO. Many people have speculated: "is CELINE going to make subversive changes this time?"

    On this Paris fashion week, CELINE launched a thousand bird's coat, plain elegance windbreaker, shirt skirt series, and so on, so many people were excited: "retro and modern CELINE is back!"

    You can still save money to buy CELINE! "

    However, the big show just came to an end. The new 2019 spring and summer clothing series on the official website is a big surprise.

    After seeing the two skirts in the picture, some netizens said, "is this going to grab the market with ZARA and H&M?"

    Even more ridicule: "welcome to fast fashion brand: CE&LINE."

    Even the loyal fans of CELINE couldn't help but Tucao: "the style and texture of this price are really not in touch with this price."

    A pet mini skirt with a material less than 2 meters is CELINE, priced at 45500 yuan, which makes people speechless.

    However, these two skirts, a black and white wave dot printing, a white big "butter flower" lotus leaf chest, at first glance, there seems to be nothing wrong with it, but how carefully, how does it emit a thick Taobao flavor?

    The right side of the "big cream flower" uses the wool silk blended material. However, the "noble" texture can not increase the confidence of the girls in challenging the two skirts.

    Next is CELINE's four "heavy duty" - the two black two gold series of 4 dresses.

    The black series two prices are above 100 thousand RMB.

    The left side of the blended embroidery skirt was "straight" netizens pointed out: "this is not the kind of fat on the market to increase the size of the elderly women's clothing?"

    The kind that my mother always wears.

    And the large, hairy, shoulder dress dress on the right side is more wild. It makes people wonder, "is CELINE flying away?"

    The gold series of the four "heavy appliances" was built by manual embroidery heavy industry, and the price also surged to over 28 yuan.

    This expensive and shocking skirt is made of 100% silk and a texture of a piece of yarn.

    Perhaps complex handwork and big premium can become a reason for a skirt price tag of over 28 yuan. However, as a general consumer or even a part of high consumption brand target audience, it does not buy it: "trench" to 280 thousand disco sequins skirt is really not appreciated.

    CELINE the black single shoulder dress, which is launched this time, can easily find many Taobao models.

    A few days ago, a financial blogger on micro-blog issued a "unspoken rule" in the electricity supplier industry: the core word "dress" in Taobao search, if the customer price is less than 128 yuan, it will be classified as a "low price crowd".

    After seeing these expensive CELINE dresses, many netizens said they would rather return to the "low price sequence" of 128 yuan.

    Look at the skirt, then look at the shirt.

    "Did I get into the UNIQLO website?"

    "The price of UNIQLO is not even used for this piece of color, and the color may be a little cleaner."

    "Where is the design?

    This is too basic. "

    The mouse slides to the part of the CELINE dress shirt, and someone says it has closed the page silently.

    In fact, this is not the first time Hedi Slimane has been tasked with CELINE as creative director.

    To put it another way, Hedi's experience is legendary.

    He was not designed to be a professional. He started working for Yves Saint Laurent in the 90s of last century. He became the chief designer of brand men's clothing at the age of 28.

    Even the old Buddha Karl Lagerfeld is better looking for men's wear in Hedi design, with a weight loss of 90 pounds, and the Hedi's design is full of innovation.

    However, in September last year, Hedi came to the first show of CELINE and encountered a lot of Tucao. Their reason was that Hedi changed the "cool air" of Phoebe, and completely subverted CELINE to Hedi Slimane Saint Laurent.

    Last year, CELINE launched a number of packages designed by Hedi, which was criticized badly. After the new launch, it also directly led to the old age CELINE out of print package in Phoebe era.

    Officials said that the inspiration of the Hedi package was derived from a package of CELINE in the 70s of last century, but it was not bought by the eating melon crowd: "not only ugly, but a C mark in the middle also pulled Chanel down."

    On micro-blog, there has even been a hot topic of "CELINE designer suffocating".

    However, taking over CELINE and emptying its predecessors "deserve it" has become a target for fashion lovers all over the world.

    There are also many Hedi powder standing up to speak for him, saying that CELINE in the Phoebe Philo era is indeed changing the positioning and habits of a generation of women for their own wear.

    However, even if there are more fans, in commercialization today, if the conversion can not become "adverse weather" purchasing power, it is not what the brand wants.

    So what's wrong with Hedi?

    Besides, aesthetic judgment is inconclusive. What do you think?

    Source: Xu Jingjing, author of Beijing News

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