Fashion Change: Art Shows May Be Your Most Affordable Luxury.

Under the LVMH banner, the Fondation Louis Vuitton (LV Foundation) has been officially opened to the public since its completion in Paris until the year of 2014.

In just a few years, it has pformed itself into the cultural landmark of the city, encouraging the creation of contemporary artists, focusing on the diversification and dissemination of potential customers.

In the past, artists like Olafur Eliasson were brought into the public view, and contributed to the French and even international "Jean-Michel Basquiat - Egon Schiele" joint exhibition, and recently invited the London kord gallery to jointly organize the exhibition of A Vision for Impressionism containing hundreds of Impressionist peak paintings.

The biggest luxury group in the world is increasing their participation in different fields step by step, changing the trend of the whole fashion industry and enhancing the influence of the art circles.

This phenomenon also seems to be able to find out from other industry giants whether art is a new direction for luxury brands to focus on development.

LVMH: artistic blueprint for luxury group construction

Although there is no long history, the popularity of Fondation Louis Vuitton art projects is often far more than that of other ancestral museums.

It is no wonder that the mayor of Paris is not stint at the praise of "a gift for Paris" to express the joy and support of the local government.

The foundation building designed by Frank Gehry, the pioneer architect, is hiding in the Bois de Boulogne in the west of the city. It is like a sail like a cloud, floating on the green MaoMu green tree. Its strangeness makes it comparable to the existence of artwork, accompanied by the changing flow of light and shadow, and intertwined with the surrounding environment.

After appointing Suzanne Pag Ye as the foundation director, they have joined the world's top museums for many times. You rarely see a real exhibition in Paris, and introduce the contemporary artists who value the appreciation to the public.

The "Jean-MichelBasquiat - Egon Schiele" century exhibition is the most important subject in the art circle recently.

Why do we put the two generation of 70 generations of artists in the same breath? In a way, Schiele and Basquiat are like friends who have never met, but are closely linked to the weight of art heritage. They are also influenced by Freud's philosophy. They are equally rebellious in their struggle against the world. They are also regarded as the core figures of Expressionism. Similarly, the ending of their life concerto is at the node of 28.

The writing movement is short and short, but it reflects the strong and powerful works of the two talented artists.

In a city that nurture culture, art and fashion in Paris, whether you are interested in American pop in the 80s or curious about graffiti culture, Jean-Michel Basquiat takes all the characters of fine art and street art. You can't even see the characters in the past 25 years, but you also have EgonSchiele who has never held a special exhibition in Paris in the past three years.

This coincides with the commemoration of the centenary of the artist's death. Only when Suzanne Pag was introduced, the comparison between the verification talent difference and similar coexistence was born.

At the same time, the media's bombardment of praise and reports has attracted an endless stream of visitors for the foundation. This grand joint exhibition will obviously not leave LVMH with any regrets.

Corresponding to one of the four themes of the foundation, namely, presenting the artist's subjective vision and the perspective of expressionism, Jean-Michel Basquiat - EgonSchiele made an interesting pair of two masters' backgrounds, topics, styles and influences, and set up the hypothesis of narration.

Tourists were led by Egon Schiele's pencils and watercolor works, from a small and medium-sized work with a single character to a gradual progression. Sometimes, the color seemed to lose their effect on them, but it was insignificant but convincing.

The artist's iconic white, like memories haunted in the picture, is thoughtfully composed, affecting the body's distorted posture and deeply troubled face.

This exaggerated way of expression is regarded as a rational continuation of art.

When you go to the Jean-Michel Basquiat exhibition area, you can feel strongly that what he wants to show is a completely different style, phenomenon and self.

The seemingly chaotic and disoriented painting integrates elements of graffiti, characters, symbols and pictograms. In his radical artistic practice, he inherited the artistic form of Schiele, continued the blood of history and borrowed New Expressionism to appeal to social problems, just like those roaring and throbbing images in explosive visual paintings.

When asked how to describe her work, Basquiat in the documentary refutes, "it's like asking Miles Davis how to play the trumpet. I don't think he can tell you why it should be handled at that point. Most of the time is natural."

The randomness of his creation makes his work more precious and impossible to reproduce.

This exhibition, Fondation Louis Vuitton, invited Dieter Basquiat, an art historian who specializes in Basquiat and Shiele as editor and publishers of the exhibition related albums.

The two book contains many paintings that have never been exhibited in Europe before, and are rarely published in the world. Compared with similar books, the book has significantly improved the quality and control of content.

More valuable, there is also an artist signature image pferred by museum grade standard, which can be purchased only during the exhibition period.

But these objects printed with the words "Fondation Louis Vuitton" have played an important role in promoting the brand, while marking their "origin". Even if you are not a lover of fashion products, do you also own a LV?

Prada: art is brand image "Photocopying".

Even though the building of Fondation Louis Vuitton will belong to the Paris municipal government after 2062, this cooperation agreement has not shaken their commitment to the art, and shows the importance of the industry to them.

In the same way, more and more luxury goods groups are willing to combine with art and play the role of art lovers in an elegant way. They are even more attractive to the public than traditional museums.

In another European cultural city, Milan, Miuccia Prada and her husband Patrizio Bertuelli fermented the curiosity of art and culture, eventually facilitated the idea of building a foundation headquarters with Holland architect Koolhaas Rem, and officially opened to the public in 2015.

The idea of sprouting up in the early twentieth Century of the 90 is the right to incubate their personal interests? "At that time, there were no such many art foundations as now. Fondazione Prada is a pioneer in Europe and a cultural organization out of fashion brand, aiming at completing its mission of communication."

According to the interview of Astrid Welter, the foundation's director, it is easy to see that they want to distinguish the essence of other luxury brands from the essence of "pure" art for art, so that it naturally reveals its elegance.

Aside from the collection, the talent and prestige of Rem Koolhaas, the foundation's headquarters designer, has made Fondazione Prada a sight for art lovers.

As a well known collector and patron, Miuccia Prada has established countless ties with world-class museums and artists.

All these laid a groundwork for them to set up a stronghold, including those who had devoted their efforts to repair and repair the house for six years.

Then we heard a lot about what happened next.

On the day of the opening of the house, Prada invited various celebrities from the performing arts circle, the art circle, the media circle and the construction circle to gather together to dress up the costumes.

In social media, almost all the information and pictures of the Jung house spread to Shanghai's most tunable tourist spot.

Of course, this is also related to the irregular art projects in the house. The exhibition of fable narration just finished by Liu Ye is something you can't experience in the traditional museum.

All paintings have been stationary in the whole space for hundreds of years. The tones are complementary to the home furnishing, lamps and lanterns, walls, and even the printed floor with a sense of age.

In the past 20 years, Liu Ye's exhibition has been published in Fondazione Prada's list of projects, which is a reflection of their excellent artistic planning ability.

They not only keep pace with the times, but also always cause huge market reaction, which is not available to most private foundations.

Tom Sachs's blue whale sculpture, Damien Hirst's Lost Love installation, Thomas Demand's "stolen images" group exhibition, and the "Budapest Hotel" director WesAnderson designed specifically for its Bar Luce Cafe...

This group of red men who are active in contemporary art circles are all guests of Prada.

Naturally, the books displayed in the exhibition can not be forgotten by the foundation. They have even become rare objects that the VIP brands are keen to collect. In order to satisfy the fans, the artist's works will suddenly "mistake" into the brand design, and it can be said that happiness is too sudden.

Kering: later art spoiler.

Regardless of brand competitiveness or sales coverage, Kering group, which has been fighting against LVMH all year round, has no reason to settle in any way.

The family managed by the Pinault family is gradually turning to its fashion label and has invested heavily in similar projects.

Kering bought a top art auction house in early days, and announced that it would be completed in 2019, a museum of modern art near the Le Louvre Museum. Such a move has also seen their ambition in the art field.

If we want to trace the origin of Kering group and art, then we should mention the brand name Yves Saint Laurent in the last century 60 era, and the legendary designers who are still alive will integrate the works of Holland new stylist painter PietMondiran (Mondriaan) into the half skirt.

Perhaps it can be regarded as the most familiar fashion design in art crossover.

Today, Kering once again welcomes a new revolutionary who has successfully restored Alessandro Michele for GUCCI.

Speaking of the fashion house pformed into a new look, we have to mention the role of contemporary art in its climbing Road.

In recent years, GUCCI has spent a lot of time in fashion show, advertising blockbuster, publicity activities and other foreign affairs.

4 years ago, the brand held a big exhibition called No Longer / NotYet. In the printing space with flowers and spring, the GUCCI artists expressed their appreciation to all the contemporary artists in different fields.

From photography, painting, sculpture, installation, all kinds of art forms have been dabbled, invited Jenny Holzer, Glen Luchford, RachelFeinstein and other artists to participate in, invite LOVE magazine publisher Katie Grand to plan gatekeepers, and increase an avant-garde and fashion.

Presumably, GUCCI models will still teach people to remember with their hands on the simulation of the head and dragons.

Creative director Alessandro Michele used irrational and romantic retro Cyborg elements to plot the amazing story.

His interpretation and borrowing of art is far beyond our imagination.

So, the exhibition of "The Artist isPresent" just came out of the wind and became the hot spot of the media. Everyone was curious about what new tricks he could play.

This is a discussion on the phenomenon of "duplication and appropriation".

From the naming of the exhibition to the presentation of the theme of the work, it is like the irony of contemporary cultural creation.

At the entrance of the exhibition, "the ancient Romans copied the ancient Greek sculptures in a tireless manner, so that the world can see its sublime beauty".

Among them, the small space created by the Sistine Chapel is filled with religious murals, including the wooden walls of Michelangelo's "doomsday trial", the broken gods in Parthenon Temple, and the "TheNew Work Times" printed in the font of the New York Times. The newspaper is printed with all kinds of wonderful stories of "art" duplication. It is a hidden periphery that the audience can carry along.

What is particularly worth mentioning is that the GUCCI led exhibition will invite a large number of popular artists, KOL and media to preview artworks in advance on a special open day.

They inevitably need to enter the brand wearing seasonal costumes, while the flow of idols released pictures of the exhibition, or can bring an unexpected "punch card" visit to the art exhibition, or promote the popularity of GUCCI new products.

The unique operation will undoubtedly lay a long-term interest for the brand, that is, both elegant and commercial.

It is not only the consortium whose value is in the forefront, but also LOEWE, Cartier, CHANEL, Zegna and other brands, all of which are turning their own fashion labels, and increasing their investment in similar projects.

What kind of push does art have to fashion? It's not only the helmsman's love for art, but also the intention of branding the influence.

Now, how to combine art and fashion is becoming an important task for luxury companies in recent years.

In any case, it has no harm to the promotion of brand image.

What is more, the joint brand launched by artists has stimulated fans to rob, and the product has become a new symbol of "brand personality", highlighting "taste" and distinguishing "identity".

Maybe Miuccia Prada is right, the threshold of luxury is getting lower and lower, and the commodity and art works are facing the trend of popularity. How to make the brand value rise steadily is the brand that should be the first in Normandy.