• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Another Year Of Women'S Day Marketing, Nike Classified Female Athletes As A Breakthrough In Gender Bias.

    2019/3/6 9:11:00 22

    NikeFemale Athletes

    Girls and goddesses are the names of most 3.8 women's Day brands and businesses.

    Nike's 3.8 women's day advertising launched the "girls' Sports Festival" under the line, and released promotional videos to preheat the offline sports experience.

    Last Friday, Nike released the official promotional film by Li Na. At the beginning, she talked about the idea of "being a simple woman, and someone will teach you how to do it".

    Li Na, women's rowing team Kung Fu teas, outdoor sports fans, blue sky and other successful female athletes have been shown in the film. They have been able to stick to their careers and have made some achievements.

    At present, the video has seen 3 million 770 thousand times the total viewing volume of sina micro-blog and Tencent videos. It also focuses on female athletes at Dream Crazier, which was launched by Nike during the ninety-first Oscar prize presentation ceremony. It also clips the scene of "outbreak" of athletes in a minute or so.

    In the domestic version, Li Na appeared in the title and the end of the film, while Oscar described it by Wei Wei.

    The emphasis is still on the specific performance. Dream Crazier's prejudice is a "hysterical" moment for female athletes on the athletic field, revealing their emotions and positions directly, and participating in sports that should belong exclusively to men.

    The domestic version focuses more on social bias outside the playground, doctorate, physical defects, and stable work.

    After the release of the advertisement, most of the responses were praised, such as "Nike's advertising has been of high quality".

    However, there are doubts.

    For example, there is an article published by Ma sports that "Nike sells women's rights in this way. We refuse". It is believed that Nike's domestic advertisement has the suspicion of deliberately labeling gender labels.

    The biggest breakthrough of female athletes' career achievement is not to get rid of the weak demands attached to gender bias, but also to break through the restrictions of the original environment.

    Dream Crazier also benefited more from the increasingly powerful "Craze" Narration in Serena, while the domestic version exacerbated the stereotype of gender caused by exaggerated narration and deliberately lowered voice.

    When the purchasing power of female consumers is stronger and stronger, they also begin to think about their own value. Therefore, more and more women's rights advertisements are catering to this phenomenon.

    SK-II's annual female theme ads actually exacerbate the anxiety of single women and older women.

    Shiseido also released the advertisement that "25 years old is no longer a girl", and finally it was offline because of the controversy.

    Social issue advertising can produce some effect in China, but the risk also exists. Nike's advertising is an obvious contrast.

    According to CBNData's "2018 online sports consumption trend big data report", women's consumption in online sports consumption accounts for a gradual increase compared with men's level. In addition, from 2017 to 2018, women's spending even exceeds that of men.

    Seeing the potential of women's consumption, Nike put forward the Women strategy in 2014. In the five years of 2020, women's products accounted for 1/5 of total revenue, reaching US $11 billion.

    According to the latest quarterly earnings report released by Nike, women's products now account for 1/4 of the group's total revenue, which is faster than that of men.

    In April 2018, Nike also launched the Nike Unlaced online female store to provide women with more size choices.

    In addition, Nike Unlaced also provides private ordering and exclusive time distribution services to consumers, which are mainly targeted at male consumers.

    • Related reading

    Tmall'S 2019 Plan To Reduce Small Sales Promotion

    News Republic
    |
    2019/3/6 9:10:00
    19

    Reduce The Consumption Threshold Of Luxury Goods, Temple Library Joint Efforts To Build Nine Staged Purchase Platform

    News Republic
    |
    2019/3/5 17:07:00
    27

    Clothing Personalized Customization, Highlighting Your Different Style!

    News Republic
    |
    2019/3/4 18:03:00
    78

    Performance Continues To Slump, And This Year It Will Close 53 Stores.

    News Republic
    |
    2019/3/4 16:09:00
    39

    Bangladesh Group Hopes To Invest $8 Million In Ethiopia.

    News Republic
    |
    2019/3/4 15:55:00
    10
    Read the next article

    Love Poems From Valentino 2019 Autumn And Winter

    Beijing time March 4th 00:00 in the morning, Valentino 2019 autumn winter show in Paris began. This one

    主站蜘蛛池模板: 香蕉97碰碰视频免费| 91传媒蜜桃香蕉在线观看| 欧美日韩精品在线观看| 国产在线观看免费视频软件| 一本色道久久88亚洲精品综合| 欧美成人第一页| 啦啦啦啦在线直播免费播放| 91中文字幕yellow字幕网| 日日夜夜操天天干| 亚洲欧美一区二区三区在线| 视频一区二区三区欧美日韩 | 91chinese在线| 好男人神马视频在线观看| 亚洲一区二区三区91| 精品国产一区二区三区AV性色| 国产精品一卡二卡三卡| 丁香色欲久久久久久综合网| 欧美丝袜一区二区三区| 十六一下岁女子毛片免费| 日本3p视频在线看高清| 女教师合集乱500篇小说| 久久精品无码一区二区无码 | 久久亚洲sm情趣捆绑调教| 毛片免费视频播放| 国产97人人超碰caoprom| 香蕉免费在线视频| 好吊色青青青国产综合在线观看| 久碰人澡人澡人澡人澡人视频| 狠狠色婷婷久久综合频道日韩| 国产亚洲精久久久久久无码 | 君子温如玉po| 天天摸日日摸人人看| 天堂网www天堂在线资源| 久久久久无码精品国产H动漫| 欧美日韩一区二区三区四区 | 777米奇色狠狠888俺也去乱| 成人综合激情另类小说| 国产免费av一区二区三区| 91大神娇喘女神疯狂在线| 成人午夜兔费观看网站| 久久青青草原精品影院|