The French Fashion Brand Maison Kitsun Has Opened The First Store In The Chinese Market In Tongluowan, Hongkong.

According to the world clothing shoes and hats net, 2015, France

brand

After testing a flash shop called Maison Kitsun Gallery, it opened in the Fashion Walk shop in Tongluowan, Hongkong.

The first store in the Chinese market.

In recent days, Maison Kitsun has announced that it will start new development plans with the support of new funds from its Japanese shareholder, Stripe International, to speed up the opening of new stores in 2019 and focus on developing the Chinese market.

Maison Kitsun is both a music brand and a fashion brand. The originator is the French Gildas Loaec from the music circle and the Japanese Masaya Kuroki, who is engaged in fashion design.

The two men sprouted a concept on a trip to Japan to combine fashion and music. After returning to Paris, the two people founded Maison Kitsun.

According to Fashionnetwork, three Maison stores in China will be opened in August and September respectively in Hongkong, Shanghai and Chengdu.

The brand's co founder and co director, Gildas Loa C, said that the main focus of these stores is the display of clothing categories, but according to the different shops, they will also choose to open a concept store with cafes and Kitsun bars.

In fact, despite the fact that Maison Kitsun has opened its first store in Hongkong, it really came from the Chinese market recently.

In February 18th of this year, the Limited by Share Ltd announced that it had invested 76 million 500 thousand yuan to establish a joint venture with Kitsun France, the parent of Maison Kitsun ye, as a joint venture company of little fox (China) limited to help Maison Kitsun in China, Hongkong and Macao.

"The management of nine Mu Wang expressed interest in the Maison Kitsun brand, and we spent a lot of time negotiating.

China is a very important Asian market for us. Considering the size of the market, this cooperation is a challenge in itself, "said Loa C.

He disclosed that Maison Kitsun e plans to open 50 stores in mainland China, Hongkong and Macao.

This is an ambitious goal for Maison Kitsun ye, who currently has only 15 outlets in the global market.

In fact, Maison Kitsun ye, founded in 2002, has a history of 17 years, but it has been cautious in its opening up.

The two founders of the brand are Gildas Loa C and Masaya Kuroki, respectively, from France and Japan. The former was the agent of legendary electronic Daft Punk, while the latter was an architectural designer.

This also made the earliest Maison Kitsun e style more inclined to the street tide card, and brand activities were often associated with electronic music and live parties.

In December 2018, Maison Kitsun hired a new designer who once worked in Celine as Yuni Ahn as a brand, trying to further develop her garment market.

But the arrival of Yuni Ahn obviously gave Maison Kitsun e more room to play.

"We have entered a new stage of development, and we have worked hard for two or three years. Next we will enhance the quality and design sense of the brand," Loa C said before. "We have also created a mature design studio for the new creative director."

But Gildas Loa C does not want to create a pure clothing brand image for Maison Kitsun. He feels that Maison Kitsun is more inclined to a lifestyle brand.

"We started out with music, and now we're still going on, and that's fashion.

In addition, we have expanded our business to catering business, "he added." I prefer to use the word "life art" in French to express what the brand wants to convey.

Today's Maison Kitsun brand also has a chain cafe, Caf e Kitsun, which is one of the key projects of Maison Kitsun.

In 2017, Maison Kitsun e opened the first brand coffee shop in Japan's Tokyo ginseng Road, providing biscuits, snacks and ice cream in the shop. There was a circle of bamboo at the door of the shop, and the decoration also had strong Edo customs.

According to Gildas Loa C, coffee shops in the future may be opened next door to brand stores or run independently.

In fact, Maison Kitsun E and Caf e Kitsun are two separate businesses.

But one thing is clear: we want to sell coffee, a lot of coffee.

Gildas Loa C said.

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