Levi 'S Expects To Raise $587 Million Through IPO, With A Market Value Of US $6 Billion 170 Million.

This Monday, the American leisure jeans brand Levi Strauss & Co. (Levi's, hereinafter referred to as "Levi" s) announced that it expects to raise $587 million by initial public offering (IPO), with a market value of US $6 billion 170 million.

According to regulatory documents, Levi 's has 385 million 500 thousand shares in circulation and is expected to sell 36 million 700 thousand shares at a price of $14 to $16 per share.

27 million 200 thousand of the shares will be sold by existing shareholders, and Levi 's will sell 9 million 500 thousand shares of its own shares.

The proceeds from the listing may be used for Levi 's's future acquisition or strategic investment, which will help to enhance its brand portfolio. However, the company has not announced any acquisition or investment plans.

In February, "gorgeous" reported the news of Levi 's announcing the IPO (see: 34 years away from the stock market, the US 100 year old cowboy Levi s IPO) that is back on track.

As a pioneer of jeans culture, Levi 's was listed in 1971 and raised about $50 million. It was one of the largest IPO cases at that time.

But after the listing, the company's profits have declined and share price movements are not ideal.

In 1985, Levi 's was re privatized.

For more details, see: Levi 's cowboy or return to the US stock market at the beginning of next year, market capitalization or US $5 billion.

According to data from Euromonitor, the sales of American cowboy products recovered again in 2018 after a four year decline, rising 2.2% to $16 billion 700 million over the same period last year.

Driven by the surge in demand for cowboy products, Levi s's rival American Eagle Outfitters and Abercrombie&Fitch released strong results last week.

In the 2018 fiscal year report released in early February this year, Levi 's sales increased by 13.7% to $5 billion 575 million over the same period, achieving two digit sales growth for fifth consecutive quarters.

(see "ornate ambition" report: Levi 's2018 fiscal year sales exceeded $5 billion, the Chinese market is the "top priority" for future development).

At present, Levi 's sells more than 50 thousand retail outlets worldwide, including about 3000 independent stores and store outlets.

In order to attract more young consumers, Levi 's also plans to expand the customization and printing space in its stores, providing consumers with DIY design printing denim and T-shirt services.

Levi 's is currently the largest shareholder of the Levi Strauss family, the founder of Mimi Haas and Margaret Haas, and its Japanese subsidiary LeviStrauss K.K. has been listed in Tokyo.

The underwriting team responsible for Levi 's IPO includes: Goldman Sachs, Morgan chase (JP Morgan), Bank of America (Bank ofAmerica Merrill Lynch) and Morgan Stanley (ofAmerica).