Semir Costumes Qiu Guang And: Virtual Operation Is Not "Virtual" Change And Innovation Release Bonus

"The best times have come to me in the best years, and the best times have given me the best cause."

Qiu Guang, NPC deputy and chairman of Semir fashion, said emotionally.

"Guang he" and "Jianghu" are homonyms in Wenzhou dialect.

Qiu Guang and his parents, who hope to live anywhere, drift out of a wave of fashion in the tide of reform and opening up.

From the poor rural couple to the "helm" of domestic costumes, Qiu Guang he's history of entrepreneurship has both the color of the times and the most simple way of success.

He often said that the team, customers and partners have made Semir together.

As the practitioner and beneficiary of the reform and opening up, Qiu Guang and the two sessions of the national conference have encouraged the development of the private economy.

Focusing on small and micro enterprises, looking at the real economy, talking about the support of the state to private enterprises, Qiu Guang and his heart are surging forward: "from reducing taxes and reducing fees to improving the business environment, and then encouraging entrepreneurial innovation and pformation and upgrading, the government has painted the" design and construction drawings "so that our entrepreneurs can really do business.

Unlike traditional business models of "self production and self repair", Semir's business system does not include both ends of production and sales.

Qiu Guang and frankly said: "when we first started our business, we were not mature enough to invest in capital, plant and equipment."

Therefore, "long board is long, short board outsourcing" has become Qiu Guang he's method of solving problems.

"We are entrusted with the most tedious and most technologically tedious and least value-added process to our society, and we focus on R & D, design, brand communication and strategic planning."

The "stumbling block" has become a stepping stone. In the past, a single "producer and seller" role was replaced by a complex "channel planner, resource integrator, brand manager and humanist".

This innovation, known as "new barrel theory", has made Semir, a light and simple company, take a firm foothold.

In just a few years, hundreds of family stores have grown up all over the country.

However, the influx of competitors scrambled the existing market structure and brought new challenges to the "virtual operation" mode.

How can we close the "barrel" tightly?

In this regard, Qiu Guang and his own thinking: "the core of virtual operation is" integration of resources ".

A harmonious ecosystem is the core of Semir's vigorous vitality. "

"To put it plainly, only if employees, customers and partners earn money first, can the whole platform of Semir be" surging ".

Qiu Guang told reporters, "in the past, we were upstream and downstream.

On the one hand, order the upstream suppliers to meet their production capacity; on the other hand, provide the downstream sellers with good products, price positioning, brand image and service experience, so that they can open more stores and develop quickly.

Now, the industrial chain is being linked by data.

Semir introduces the information management system such as product lifecycle management system, customer management and cargo separation system in the management to ensure the company's control and response to the supply chain.

"Market preferences, sales volume, inventory and other data are our basis for decision-making."

Qiu Guang and he said, but the principle is always achieving a win-win situation.

Although virtual operation is called "virtual", its essence is the real economy.

In the face of external doubts, Qiu Guang and responded that it is actually a real economy with the core of the industrial chain and the common survival, development and prosperity of the ecosystem.

Data is the best proof.

The results show that Semir apparel achieved a net profit of 1 billion 693 million yuan in 2018, an increase of 48.74% over the same period last year.

Textile and clothing are traditional industries and livelihood industries in China.

There are both rigid demands and pursuit of beauty.

Qiu Guang and disagree with "clothing is the sunset industry" judgment, on the contrary, he believes that the clothing industry is in the "sunny moment".

"This is an industry that creates beauty, spreads beauty, and gives people the enjoyment and longing for beauty.

Is this industry not worth our perseverance? "

Qiu Guang answered with action.

At present, Mori Majung is on the road of innovation and innovation with the rhythm of "five years and one big step".

"2017 is the year of the reform of the company and the year of the release of the dividend in 2018."

Qiu Guang and Semir said that since 2017, the channel pformation and upgrading have been carried out, and last year, five new plans were set up, starting from the terminal image of the store, and continuously refreshing in product lines, new speed, marketing activities, channels and so on.

"The results are brilliant."

Qiu Guang and conclusion.

The upgrading and upgrading of the supply chain has greatly improved the technology and quality of Semir products.

Shops, shopping arcade, Ole, electricity providers and other three-dimensional channels have also opened up a bigger market for Semir.

More fundamental changes still take place in the corporate governance system.

"Put yourself back to the backstage, push professional managers to the front desk, and we gradually move from traditional and family oriented enterprises to modern enterprises."

Qiu Guang added, "we will continue to move in this direction in the future."

In addition, children's clothing business has become an important force for Semir.

In 2018, the market share of the company's children's wear brand balbala rose to 5.6%, ranking first in the industry.

In October last year, the company acquired the high-end children's clothing brand Kidiliz in France, which is an important addition to Semir's children's wear.

Qiu Guang described the relationship between Kidiliz and Barbara's two brands with "complementarity" and "synergy".

"We plan to carry out multi-level sharing among the two brands.

In terms of R & D, we have established a R & D studio in France to deliver international fashion information to China for the first time. In terms of supply chain, we are relying on French companies to better understand the global supply chain resources and reduce procurement costs. In terms of market development, we have established joint ventures to operate domestic businesses.

Despite the slow growth of China's population in recent years, Qiu Guang still has confidence in the future of children's clothing market.

"First, whether the slowdown is a long-term trend remains to be seen; second, even if the number is reduced, the consumption level of new children has not declined, but has continued to rise.

China has a market scale of about 200 billion yuan in children's clothing, and Semir is still promising.

Talking about the government work report of the two sessions this year, Qiu Guang and "dry goods full" to describe the contents of the report, with "moving full" to describe their feelings.

"One of my deepest impressions is to reduce the tax burden on small and micro enterprises, which will stimulate the vitality of small and micro enterprises to a large extent, and the other is that the country provides more opportunities for innovation and entrepreneurship, pointing out the direction of pformation and upgrading of some traditional industries, and making enterprises feel stronger."

Local accent is hard to change, but hard to find.

Qiu Guang and he, who came from the "era samples" of the reform and opening up, have always been concerned about the development of private enterprises and the pformation of the "Wenzhou model".

The seven proposals he brought to the two sessions this year are closely related to the real economy, of which three refer directly to the deepening of reform in Wenzhou.

"The exploration and practice of Wenzhou reveals the law of institutional change in the pition from planned economy to market economy, which is of special significance to the ideological enlightenment of China's reform.

Now the Wenzhou economy has come to a pition junctions. What should we do next?

I think deepening the comprehensive financial reform is the key.

In response, Qiu Guang and suggestions: we should further promote private capital regulation and guidance, further innovate the financial services for private economy, further improve the financial risk disposal mechanism of private enterprises, and further strengthen the coordination of private financial supervision.

In his view, as the first comprehensive financial reform pilot area in the country, deepening the pace of reform in Wenzhou will help to create more replicable and promotional experience.

The most closely linked with the private economy has given Qiu Guang and the most profound understanding of the development of small and micro enterprises.

Around this theme, he put forward two specific suggestions: first, improving the policy environment for the development of private banks, and better serving small and micro enterprises; and the two is to strengthen the construction of small and micro enterprise parks and factor protection.

We should consolidate the real economy with virtual operation and create a "fashion Lake" with mutual benefit and win-win results.

Looking back, Qiu Guang and company used more than10 thanks: thank the team, customers and partners, thanks to the policy, thanks to the times.

Unloaded all his glory, he said humbly, "I really have nothing to do with myself."

Speaking of the future, Qiu Guang and energetic.

"The difficulty is temporary, but it also exists forever. It depends on your courage and confidence to deal with it."