Exploring The Future New World Of "2019 Textile Future Exhibition"

On the 12-14 day of March, the 2019 textile future exhibition, sponsored by the China Textile Industry Federation Productivity Promotion Department and China Textile Information Center, was successfully held at the China International Clothing Fair (CHIC) and China international textile fabrics and accessories (Chun Xia) Exposition (Intertextile).

The activity takes "technology, fashion and green" as the main thread and runs through the two parts of "static display" and "future forum". It highlights the award-winning products of the ISPO global design award, more than 100 functional sports enterprises and 50 outdoor sports leisure brands, as well as professional sharing of future trends, fashion technology, color applications and innovative materials.

The "textile future exhibition" explores the future trend and the future of the industry with a multi-dimensional exhibition space and professional platform. Under the new positioning of "technology, fashion, green" industry and the context of economic and high-quality development, it enriches its outward expression form and connotation value, aims at integrating high-quality supply chain resources, enhancing the overall competitiveness of China's textile and garment industry, assembling advanced technology practitioners, pioneers of fashion innovation, environmental health guardians, representatives of future value, integration of supply chain resources, collaborative innovation and win-win cooperation.

The textile future exhibition, founded in 2018, has established industry brand in a short span of one year, and has become a model for guiding the development of the industry.

At this exhibition, the reporter interviewed ISPO, WGSN, COLORO, SWAROVSKI, SWAROVSKI professional department, Zhongke Shi Yu Technology Co., Ltd., China fashion fabric tag demonstration unit and other exhibitors and enterprises.

ISPO: make sports more fun and safer.

"The award is set up to encourage innovative development in the field of sports, and also to give more attention to these innovative functional sports products by ISPO platform, so that sports can be more fun and safer."

In the "static display" area, Dai Beihua, director of ISPO project, told reporters that as an authoritative product selection for the global sports industry, ISPOAward (ISPO global design award) aims to help the industry look for sports products with breakthrough performance in the next year in terms of product technology, design and performance.

Dai Beihua also said that in the "textile future exhibition", ISPO selected 10 winter sports, outdoor sports and three categories of health and fitness to win the "ISPO global design award" products.

She said that the winter sports products exhibited good performance in detail and fashion besides functional aspects.

Seamless braiding technology, dismountable multi-purpose function, blocking structural design, spacious pocket space design, solving the phenomenon of "loss of temperature" function, omni-directional movement, barrier free design and other highlights are reflected in it.

In addition, two products of health and fitness: Chinese brand 361 degree smart coat and sportswear jacket of Swiss sports brand X-Bionic, can achieve fast and long-term thermal demand in cold environment, and let runners enjoy the experience of seamless design and Beetle folding series design.

"Through the selection of ISPOAward and the exhibits we selected at the scene, we can see that functionality, sustainability and customization are important signals of textile movement product trends in recent years."

Dai Beihua emphasized.

WGSN: insight into the future, empowerment and innovation

As a global trend forecasting agency, WGSN has been committed to providing authoritative forecasts of future trends for users in the past 20 years.

WGSN China vice president of marketing, Ma Li, said that in 2018, the Chinese market, whether external or internal economic environment, had undergone some unexpected changes, but what remained unchanged was the huge Chinese market and China's influence on the global economy.

He believes that the trend in the textile industry's role in the development of increasingly significant, and the impact is also growing.

Facing the opportunities and challenges of the textile industry, the trend industry is also changing. First, from the research of the single fashion trend, it develops into a trend study that integrates more consumer lifestyles.

Two, the trend industry needs to take consumer trend research as the foundation. It is more forward-looking and accurate to analyze the future consumers.

Three, we should pay more attention to minor trends under the general trend.

The general trend makes us have a clear understanding of the trend. However, we need to pay more attention to minor trends if we really grasp the big trend and turn the big trend into a big one.

In the small trend of landing trend, landing business implementation.

"We push the two products' Fashion 'and' Insight '.

'Fashion' is one of the classic products of WGSN. It is an essential choice for fashion professionals worldwide.

Draw the fashion inspiration from all over the world, provide users with authoritative trend forecast information including trend report, fashion intelligence, T station analysis and professional picture library.

Insight products focus on analyzing the changing future consumption dynamics and market structure, providing users with commercial value of future consumer insights, future marketing insights, future retail insights, and future insights.

Empowering Chinese enterprises to look ahead and grasp the future direction.

COLORO: creating a color platform for system solutions

COLORO is a color solution developed by China Textile Information Center and jointly with the British Ascential group to promote the global market.

"What we are showing here is a revolutionary system application that enables color management in the design and supply chain to reach a whole new level and dimension. It can be applied in PLM systems, 3D design applications and color matching solutions. COLORO can also be customized according to the specific requirements of each brand and retailer.

This is no longer just a single or exclusive new product, application system, and is not just a specific step in the color workflow. We provide a complete system for the entire color value chain by configuring and implementing COLORO to each workflow.

Speaking of technological breakthroughs, COLORO DetlevPross, director of color solutions, is very excited.

He referred to changes in current consumer behaviour and expectations, which are profoundly and complex influences on the entire fashion industry.

According to McKinsey's fashion industry report, brand and retailer should take the speed of product listing as the key, second is to improve the demand forecast, and the third is to improve digital expression.

"Our industry needs a new, universal, simple and logical system to deal with and solve these challenges: from the market and consumer trends to the comprehensive color system and solutions of design, production, retailers and consumers.

The speed is fast and the time is short.

The COLORO system is building an open, global and independent color platform to achieve this goal.

A standard system is provided to analyze color trends and achieve simple, rapid and consistent application and management trends through electronic applications and physical color manufacturing.

This is a system for everyone, a platform for everyone to use the system. "

SWAROVSKI: superb quality and wings for fashion

With its extraordinary quality, exquisite workmanship and excellent creativity, SWAROVSKI has been in the field of textile industry for decades and has been working closely with the cooperative brand in the world.

SWAROVSKI and the London VictoriaandAlbert museum show the Dior 70th anniversary commemorative exhibition HouseofDior, and the United States lingerie clothing brand Victoria 'sSecret for 16 years of cooperation and so on in the industry are classic.

This exhibition will feature 2020 new spring and summer creative products, including SWAROVSKI CRYSTALELECTRIC, electro optic series, spiked flat stone and hand slit stone.

Yan Xia, managing director of SWAROVSKI professional division, said that in the face of the changing micro and macro environment, new challenges and opportunities exist for factories, brands, designers and textile industry colleagues.

SWAROVSKI has long been committed to understanding international fashion trends and developing joint market oriented crystal products with a number of influential designers and brands to give consumers life more inspiration and luster.

"The Chinese market is the focus of our global development. With the growth of Chinese brands, in order to help more young designers grow, the group has been through many years of Shanghai design week and other domestic design platforms to help potential young people to promote more brilliant fashion concepts. In recent years, we have been working with many domestic Menswear, women's wear, cheongsam, underwear, sports and leisure, high formal dress, shoes and hats and other brands. I believe you can see more colorful fashion fashions in more activities in the future.

Yan Xia said.

Zhongshi world: "material intelligence" makes life better.

Zhongke Shi Yu (Beijing) Technology Co., Ltd. is a hi-tech enterprise that undertakes the basic research achievements of the Chinese Academy of Sciences and specializes in the research, production and marketing of new materials.

In this future exhibition, Zhongke world brings SYCORE-TEX technology.

Duan Yujing, vice chairman of the company, said that SYCORE-TEX gives the temperature adjustment and memory technology of fabric spaceflight materials, and realizes the self-adjusting function of the human body in the micro environment system, making the textile materials more light and comfortable on the basis of ensuring the human body's needs.

The SYCORE-TEX technology with intelligent temperature memory function is widely distributed in textile materials by the self-developed high-performance polymer materials in the form of microcapsules. The temperature of the treated textiles is affected by the temperature of the environment and the temperature difference of the microenvironment, so that the textile materials show obvious "inertness" to the temperature difference from the past.

For the future trend of smart clothing, Duan Yujing said: "we think that the future smart clothing will change from" Ai "to" material intelligence ".

What we say here is artificial intelligence, which refers to human beings, giving clothing function through other devices.

For example, there are many heating materials on the market at present, which make the clothing have heating function through the external power supply of charging Po.

And our SYCORE-TEX technology is through the process of material empowerment, so that the material itself without the external device under the premise of intelligent changes of new functions.

We think this is the development trend of smart clothing in the future, and also the smart clothing of real significance.

China's popular fabric tag: small tag to support the future development of the industry

In the future exhibition, there are over 100 functional Chinese fashion label products and more than 20 brands of clothing hanging from China's popular fabric label, attracting a large number of buyers and buyers.

When asked how a small tag will play a major role in the "textile future", Zhou Changnian, director of the Innovation Office of China Textile Information Center, said: the theme of China's popular fabric label products, with the help of this future exhibition, is to "enhance the intangible value and brand value of the textile products in the future."

China fashion fabric tag is a functional textile and apparel product certification and certification launched and implemented by China Textile Information Center.

At present, the popularity and approval of China's popular fabric label is very high in the industry. Not only is there more than 300 fabric companies to apply for it, but also more than 100 brands of clothing brands including Lining, Baleno, Hongxing Erke, Semir, Barbara, ONEWAY, Tu Tu, Pathfinder, and nine herdmen.

The future exhibition integrates all the enterprises in the supply chain, and it is also the scope of the tag ecosystem. The tag will also promote the functional and ecological textiles inspection and certification with the help of the future exhibition and the outstanding enterprises of all industrial chains, so as to enhance the image of the excellent domestic fabrics and enhance the overall competitiveness and influence of Chinese textile and clothing.

In the long term of the week, the textile future exhibition in Shanghai is just the beginning. In the future, it will be invited to participate in the Expo and other textile and garment industry clusters. The textile future exhibition will promote the pformation and upgrading of the textile and garment industry cluster as a new kinetic energy and carrier.

The future textile industry will integrate the industry's superior resources, organize the excellent products from the upstream and downstream of the industrial chain, and display new textile raw materials, chemical auxiliaries, instruments and equipment, green weaving and dyeing and finishing products, functions and ecological textile and garment in an integrated and innovative way.

The owners of industrial clusters should be divided into industries or product areas, and lack certain leading ability in the integration of industrial chain resources. The organic combination of textile future exhibition and local industrial cluster textile and garment exposition will promote multi-channel interaction and cooperation between upstream and downstream products, promote more business and trade between enterprises, and promote diversified, healthy and sustainable development of regional textile and garment exposition.