The 10 Billion Outdoor Textile Industry Has No Integration. Jeep Outdoor 2019 China Textile Elite Grassland Challenge Challenge Is Launched.

In the morning of March 14th, guided by China Textile Information Center, China Textile outdoor sports association, Quanzhou Hayes outdoor Sporting Club Hotel, Jeep outdoor title sponsor and Fujian Tuo Xing Wen Travel Co., Ltd. held the "Jeep outdoor 2019 China Textile elite grassland challenge challenge" competition conference held at the National Convention Center (Shanghai).

Qiao Yanjin, director of China Textile Information Center, Yan Yan, director of social responsibility Office of China Textile Industry Federation, Li Bo, deputy director of China Textile Information Center, Cai Yabo, vice president of Quanzhou Haisi outdoor Sporting Club Hotel, Chen Zhenfeng, vice president of outdoor group, and guests from all walks of life, entrepreneurs of textile industry at home and abroad, and hundreds of news media witnessed the strong start of this competition.

The conference was chaired by Zhou Changnian, Secretary General of China Textile outdoor sports league.

In January, China's outdoor products Market Research Report released in January showed that the total retail sales of outdoor products reached 24 billion 980 million yuan in 2018, up 2.10% from the same period last year, and the total shipment volume was 14 billion 120 million yuan, up 2.38% from the same period.

As an internationally recognized sunrise industry with only 20 years of development, outdoor sports industry has entered a period of adjustment after years of rapid growth, but the market potential and development space of the industry are still huge.

Therefore, the launching of China Textile outdoor sports alliance and China Textile elite challenge immediately triggered a new topic in the industry and was also regarded as a new benchmark for the cross border integration of China's outdoor textile industry.

Market segmentation urgently needs guidance

The alliance is coming home.

Recently, the national development and Reform Commission and the General Administration of sport jointly issued the action plan for further promoting sports consumption (2019-2020 years). The plan pointed out that the key support for the development of fitness and leisure projects led by consumption is to promote the implementation of the sports industry development plan, such as water sports, mountain outdoor activities, aviation sports, automobile and motorcycle sports, marathons, bicycles and fencing, and form a new sports consumption hotspot.

According to expert analysis, in the next five years, outdoor products industry will still face challenges in macroeconomic environment, related policies, popularity of popular sports, adaptability of consumer groups, industry standards, and outdoor cultural lifestyle.

But how to make the outdoor market return to the growth track through moderate adjustment will still be a common challenge for the whole industry.

In the face of the practical needs of society, industry and enterprises at various levels, in 2018, the China Textile outdoor sports alliance came into being.

Since its foundation, the league has been promoting the win-win cooperation between the upstream and downstream industry chains of China's outdoor textile industry by creating a platform for effective communication and deep cooperation in the field of China's textile outdoor sports.

Therefore, every action of the alliance has constantly promoted the development of China's textile industry towards the "movement +" business interaction and cooperation mode, and promoted the cross-border integration of multi industries and the win-win cooperation between the upstream and downstream industries.

As the first show after the establishment of the China Textile outdoor sports alliance, the competition between the outdoor sports industry, the cultural industry, the fashion industry, the tourism industry, the health industry and so on, and the textile and garment industry were interwoven with each other at the beginning of the China Textile elite challenge competition. This is not only a practice of the sports events in the Da Wen brigade industrial system, but also a new vitality and development opportunity for the future "unbounded integration" of the textile and garment industry.

Chen Zhenfeng, vice president of the outdoor group, said that hiking is not only a test of physical quality, but also a double temper of spiritual will. It also represents a positive attitude towards life and a harmonious attitude towards living with nature.

Chen Zhenfeng said, "Jeep outdoor, as an outdoor sports brand, has been paying close attention to outdoor sports for a long time, and has been pursuing close contact and harmonious development between man and nature.

Starting from the first competition of the 2018 China Textile elite challenge, we have been working with the organizers in an effort to provide more dialogue opportunities for the participants and provide a better product experience for the participants.

The end of the oscillation adjustment

Integration and development become inevitable

The outdoor products industry is a new rising industry in China. With the rapid rise of China's outdoor industry, foreign mainstream outdoor sports brands have entered the Chinese market in the past few years. These international brands quickly occupied a higher market share in China by virtue of their development history and industry experience for decades or even hundreds of years, and occupied the first opportunity in outdoor clothing such as clothing, shoes and socks and equipment in the three categories.

Since 2005, the capacity of domestic outdoor products market has expanded rapidly, and more foreign outdoor brands have entered the country. With the accelerated growth of local outdoor apparel brands, brand competition has become more intense.

Recently, Anta has invested 35 billion 900 million yuan in acquiring amamin sports, and the rise of China's textile and garment brands and the rapid expansion of the national tide in the young consumer groups.

In the future, the development of China's textile outdoor brand will become "anything is possible".

The upgrading of the industry and the upgrading of the brand also put forward higher requirements for the work of the China Textile outdoor sports league.

Qiao Yanjin, director of China Textile Information Center, explained: "with the improvement of the quality of life of the citizens, outdoor sports have been normalized in China.

According to the increasing trend of outdoor sports population in recent years, the market demand of outdoor sports textiles has a good market growth trend and higher quality requirements in terms of quantity, quality and subdivision.

China Textile Information Center will do a good job in guiding and serving market changes.

Therefore, the China Textile outdoor sports alliance will create a series of clubs such as hiking, rock climbing, skiing, riding, rafting and so on. It will better serve the practitioners in the field of subdivision, and guide the industry to develop healthfully and healthfully.

At the same time, the establishment of the alliance will promote cross-border integration of textile and garment industry with technology, culture, fashion, tourism, health, finance and other industries, create a greener and healthier lifestyle for China's textile industry, and create a new outdoor sports ecosystem.

In from October 10 to 13, 2018, Jeep outdoor, Lining, Bosideng, Taiping bird, Qipai, Hongxing Erke, aner, all cotton era, fan Ka pin, Tu road and other hundreds of textile and clothing circles gathered in Dunhuang to experience Jeep outdoor 2018 the grand occasion of the first China Textile elite Gobi challenge.

More than 200 representatives from different links of raw materials, dyeing and finishing, weaving, clothing processing, brand and other outdoor sports textile industries have gone back to ancient Silk Road. Through the 88 km Gobi challenge, they relived the ancient Chinese business history and felt different scenery. At the same time challenging themselves, they embodied a strong team spirit of mutual help and fully demonstrated the new demeanor of Chinese textile business elite.

This is also seen as a collective appearance, assembly and collision of Chinese textile outdoor ecosystem.

Unbounded fusion

Opening up the third pole of textile outdoor industry

The first event is still in mind, and the new tournament will sail again.

At the press conference, Li Bo, deputy director of China Textile Information Center, said that the current cooperation and win-win situation is the prerequisite for innovation and development. The integration and integration of the upstream and downstream industries and industrial clusters in the industry chain is an important direction for the development of China's textile industry.

The Chinese textile elite plays an important role in leading the global development of the domestic textile and garment industry. It continues to uphold the spirit of integration, share the development results, meet the new development opportunities and take on the new historical responsibility. By learning from each other, integrating innovation, promoting the sharing of resources, and promoting the healthy and sustainable development of the textile industry.

When asked about the purpose of setting the schedule, Li Bo, deputy director of China Textile Information Center, said: "China Textile elite challenge is a great event for China's textile industry. It is also a bridge for communication and cooperation between textile and garment entrepreneurs, and a platform for the integration and exchange of resources in the whole industry.

We hope that the vast majority of outdoor textile and garment practitioners can better understand the outdoor sports, understand the actual experience of the products, practice the spirit of outdoor sports and continue the healthy lifestyle.

Hulun Buir, which represents the prairie, holy lake, steed horse, cattle and sheep, pastoral songs and distant mysterious land: here is the first Gen Gi Khan who unified the northern Mongolia plateau, pushing the Mongolia nation to the peak of history.

This is the birthplace of multi-ethnic integration, which has produced over ten ancient peoples such as Donghu, Xiongnu, Xianbei, Turkic and Khitan.

In this event, participants will be crossing the grassland to find Gen Gi Khan's rising road and experience a real leadership.

Get a peak challenge, temper a clinging team, get a spiritual release.

In addition, Cai Yabo, vice president of Quanzhou Haisi outdoor Sporting Club Hotel, organizer, introduced the 2019 China Textile elite challenge competition to the city of "one belt and one road" construction in Hulun Buir. It is also aimed at further implementing the spirit of general secretary Xi Jinping's important speech at the Summit Forum on "one belt and one road" international cooperation, adhering to the principle of "sharing, sharing and sharing", building up a communication platform for China's textile elite, and effectively promoting the cooperation and development of the textile industry.

This contestant will go through 88 kilometers of grassland in Hulun Buir, Inner Mongolia, and experience the prairie culture personally and feel the endless charm of Eergu'Na River in from June 26th to 30th.

Yan Yan, director of the office of social responsibility of China Textile Industry Federation, came to the press conference as a mysterious guest and talked about the experience of participating in the 2018 China Textile elite Gobi challenge.

Yan Yan said that last year's first Gobi challenge challenge brought a great deal of excitement to him, and the challenge of 3 days and 88 kilometers, and the friends and colleagues of Ge and friends had established a very deep friendship with each other.

The walking process itself not only makes the body get exercise, but also temper the will, and it is quite similar to the elite management company of the entrepreneurs. It needs to persist, and it needs the sincere cooperation of the whole industry chain upstream and downstream.

Chinese textile entrepreneurs have great responsibilities. In coping with the pressure of complicated work, they should also maintain a healthy body and set an example to drive the healthy development of the whole industrial chain.

As the most influential textile entrepreneur in China, the Chinese textile elite challenge will attract more than 300 domestic entrepreneurs to participate in the registration process. More than 100 million people will support and pay attention to online and offline TV stations.

From Gobi to the prairie, "a green grass is curling up, and the sound of water around the house is at home." through the exercise of body and will, the industry elite's "one belt, one road" spiritual culture will continue to move forward.