Dolce & Gabbana Milan Big Show Asian Face Less And Less

It has been three months since the "insult to China" incident. Italy luxury brand Dolce & Gabbana released the 2019 autumn winter series in Milan fashion week in February 24th.

According to the South China Morning Post, Chinese media have been absent from the Dolce & Gabbana show in a large area, and the Asian faces in the audience are less than 1/3 of the total.

In November 21, 2018, Dolce & Gabbana was originally scheduled to show in Shanghai Expo Center.

In order to give publicity to the Shanghai show, Dolce & Gabbana released three "chopsticks eating" videos on social media such as micro-blog and Instagram on the day before the show, causing controversy.

The day before Shanghai's show, Stefano Gabbana, one of the brand's founders, debated with netizens who had expressed opinions on the video of "chopsticks eating" on Instagram.

After the exposure of the dialogue, negative public opinion fermented rapidly, and many models announced that they had to go. The celebrities who invited the show to the show also refused to attend the big show. Netizens said they wanted to boycott the brand. Finally, the Dolce & Gabbana show was cancelled.

After the outbreak of negative public opinion, Dolce & Gabbana products were sold by nearly ten Chinese e-commerce providers such as Tmall, Jingdong, NetEase, koala, suning.com and so on. Subsequently, the international luxury goods providers Farfetch, Yoox Net-A-Porter and fashion department store Crawford also set off the brand merchandise.

In January 21st, the Chinese model "chopsticks to eat" video actress "left" model "left" in the release of long micro-blog explanation and Dolce & Gabbana cooperation, and apologized, and caused a hot discussion.

According to the informal statistics from South China Morning Post, there are few Chinese media in Dolce & Gabbana Milan show, only a few from the editor of "Jia Ren" magazine and "fashion bazaar".

One of the editor of the "Jia Ren" said that he attended the show just to express his support for the Dolce & Gabbana public relations team in China, not to support the brand.

Zhang Yu, editor in chief of Vogue magazine, was absent from the Dolce & Gabbana Milan show, and she appeared in Bottega Veneta the other day.

Another five editors from China told the South China Morning Post that they would not cover the show or publish information on social media.

Dolce & Gabbana shows more than Chinese media.

The South China Morning Post said that the show had only five models of Asian faces, far less than the previous brand show.

No top model showed up in this release, nor did Nanhua Morning Post recognize a net red KOL from China in the audience.

The theme of Dolce & Gabbana 2019 autumn winter series is Eleganza, with 127 sets of shapes, some of which are similar to Chinese court costumes.

As of press release, Dolce & Gabbana's micro-blog stayed in November 23, 2018, and the last update was the apology video of brand founder Domenico Dolce and Stefano Gabbana.

In addition, no one on micro-blog has discussed Dolce & Gabbana Milan big show, and only a few micro-blog have more than 20 forwarding and less than 10 comments.